Down to Business: Business on the Internet

 

Table of Contents

Social Networking
E-Mail
RSS
World Wide Web
Search Engine Marketing
Other Internet Strategies
Technologies and Trends


 

Social Networking

How to Get the Most Out of Social Media
By Robert Wynne

SEO Advantages of Social Sites
By Gina Smith

A Guide To Building Your Business Through Social Networks
By Tyler Jeffries

Social Media Superstars at Blogworld
By Shel Horowitz

How to Effectively Keep an Eye on Your Online Reputation
By Heather Legg

Don't Let Facebook Ruin Your Ads
By Craig Robinson

Why You Should Have a Social Media Plan
By Michelle Dunn

How to Stand Out with a Great LinkedIn Connection Request
By Liz Lynch

You Are NOT George Clooney - So Get Your Social Networking Act In Gear!
By Adam Urbanski

21 Smart Ways to Use Twitter
By Angelique Rewers

My Social Media System
By John Jantsch

Speakers: Use Twitter for Real-Time Career Boost
By Shel Horowitz

101 Tips to Rock and Be Rocked by Twitter
By Shama Hyder

The Dos and Don'ts of Social Media Marketing
By Pam Lontos

The First YouTube Video
By Ken McCarthy

E-Mail

Where do you put "up-sell" in your newsletter?
By Sean D'Souza

List Building: When to Require Lots of Information
By Chris Marlow

Should the Print Newsletter Die - And Let Ezines Takeover?
By David Gruttadaurio

7 Strategies to Make the Recession Irrelevant
By Kellie D'Andrea

How to Write Executive E-mails Your Audience Will Actually Read
By Angelique Rewers, ABC, APR

Successful Email Management for Writers & Publishers
By Fern Reiss

What's on YOUR Subscriber Thank-You Page?
By Alexandria K. Brown

Autoresponders: 15 Creative and Profitable Ways to Use Autoresponders
By Nelson Tan

How to Build an Ezine List from Absolutely Nothing
By Suzanne Falter-Barns

7 Pitfalls of Using Email to Sell
By Ari Galper

What is an Acceptable Response?
By Sharon Housley

Writing Tips for Email Distribution of your Article or Message
By Bill Platt

Don't be "Phish" Bait--Easy Steps to Protect Yourself
By Wally Bock

Are You Trustworthy?
By Lynda Partner

Six Reasons Why You Should Publish a Newsletter
By Lee Goss

3 Tips To Help Webmasters Reduce Spam In Their Inbox, Today
By Steve Nash

That's not SPAM, That's My Newsletter!
By Jessica Albon

How to Rapidly Build E-Zine Subscriptions
By Gail Hornback

Off-List Networking: Success Behind the Scenes of an Internet Discussion Group
By Nancy Roebke

How to Earn $19 a Month From Every Subscriber to YOUR Newsletter!
By Wayne Ford

Why You're Better Off Creating a Free E-mail Workshop than a Free E-book
By Shery Ma Belle Arrieta

How to Turn Your Old Articles Into a Profitable E-mail Workshop
By Shery Ma Belle Arrieta

E-Mail Customer Service: How to Keep Yourself Sane and Customers Happy While Answering 2,000 E-mails a Month
By Mark Neely

Laugh All the Way to the Bank with a Personal Approach to Your Mailing List
By Ray Owens

Build E-Zine Subscriber Retention with the Right Exit Message
By Sharon Tucci

Ten Tips for Getting Your Expert Article Accepted By an Online Newsletter Editor
By Azriela Jaffe

Why You Should NEVER Spam
By Sandi Hunter

Alternatives to Spam: Six Flame-Proof Ways to Market via E-Mail
By Dr. Newell D. Wright

E-Mail Follow-up: A Secret of Success
By Dr. Jeffrey Lant

13 Benefits of Offering a Free E-zine
By Rick Bier

Increase Your E-Zine Subscriber Base
By KateSchultz

Give Customers Exactly What They Want--Via E-Mail
By Paul Krupin

How to Track the Sources of Your Incoming E-mail Responses
By Kim Skinner

Don't Be Overwhelmed By the Crunch! How to Manage Lots of Incoming E-mail
By Adam Boettiger

Back to Contents

RSS

Unique RSS Tools
By Sharon Housley

Benefits to RSS Feeds
By Sharon Housley

What Are RSS Feeds?
By Sharon Housley

How to Make an RSS Feed
By Sharon Housley

How You Can Get A Free Enhanced Listing in Yahoo With Your RSS Feed
Tinu AbayomiPaul

Back to Contents

World Wide Web

10 Easy Ways to Make Your Website More Profitable
By Raj Dosanjh

Don’t Exclude Valuable Customers: Make Your Website Accessible
By Jackie Edwards

Create your very own Website in Less than 10 Minutes
By Adam Maciasz

How to ALWAYS have Fresh Ideas for your Blog
By Michelle Shaeffer

Off-Page Optimization
By Sharon Housley

How To Choose A Domain Name - Part 1
By Sharon Housley

How To Choose A Domain Name - Part 2
By Sharon Housley

Blog Mistakes
By Sharon Housley

Tips to Optimize Video Podcasts
By Sharon Housley

5 Tips for Amazing Webinars and Web Meetings
By Mike Song, Tim Burress, and Vicki Halsey

The Hallmarks of a Good Podcast
By Sharon Housley

A 5-Minute Website Tweak That Will Quadruple Your Subscribers
By Psychotactics Ltd.

How Do I Promote My Podcast?
By Sharon Housley

What Are Sound Effects
By Sharon Housley

15 Top Blog Promotion Tips
By Sharon Housley

Webmaster Tool Box
By Sharon Housley

Kinds of Podcasting Content
By Sharon Housley

Effective Podcast Tips
By Sharon Housley

Good Things to Social Bookmark
By Sharon Housley

Blog Posts that Get Attention
By Sharon Housley

Web Log Analysis
By Sharon Housley

How Pay-Per-Click Advertising Can Help You Get Targeted Traffic for Little Cost
By Derek Gehl

How to Get More Business With a Better Website
By Adam Urbanski

Six Low Cost Ways to Build Links to Your Web Site
By S. L. Simmons

How To Make Money With Blogs
By Michael Fortin

Using Google AdSense Analysis Tools
By Cody Moya

Netweaving--Effective, Efficient, Profitable
By Jan Janzen

Why Would Anyone Link to Some Sites?
By Jill Whalen

Tips for Reviewing and Filtering AdSense Ads
By Cody Moya

Auction Sites Trafficking Stolen Goods Online
By Jim Edwards

Writing to a Certain Keyword Density
By Jill Whalen

How To Set Up A Powerful Affiliate Program
By Yanik Silver

Free Websites Showcase Your Videos Online
By Jim Edwards

Virtual Networking to Grow Your Business
By Steven Van Yoder

Three Good Marketing Reasons to Use Video on Your Website
By Jim Edwards

The Power of Web Directories
By Sharon Housley

Getting Your Website Traffic Into Context
By Robert Hartness

How to Prepare Your First I-Pod TV Broadcast
By TJ Walker

The Keyword Density Factor
By Desmond Mantor

10 Tips For Writing Effective Google Adwords
By Riki Trafford

Google AdSense - Website Revenue Building Tool
By Riki Trafford

What is Wiki?
By S. Housley

Pay Per Click Definitions
By S. Housley

Better Than Banners: Google AdSense Builds Revenue For Site Owner
By Riki Trafford

Click Fraud and How to Deter It
By Hollis Thomases

Top 10 Reasons Why I Reject Article Submissions
By Chris Yates

My Articles Ordeal
By Aaron Colman

Tools for Online Tracking
By S. Housley

Understanding Web Logs; And Why it Matters
By Sharon Housley

Article Syndication—A New Vehicle for King Content
By S. Housley

Winning the Pay-Per-Click Keyword Battle
By Willie Crawford

Why Guerrilla Consultants Need Great Web Sites
By Jay Conrad Levinson and Michael W. McLaughlin

Is YOUR Web Site Ready For Shoppers?
By Steve M. Nash

How Five Minutes Tracking my PPC Results Saved Me $750 A MONTH!
Richard Grady

How to Create Revenue from Your Blog
By Sharon Housley

Straight Talk About Blogs - Do You Really Need One?
By BL Ochman

Fire... Ready... Aim
By Mark A. Ungvarsky

Simple Server Side Includes
By Scottie Claiborne

7 Ways To Get More Repeat Traffic To Your Site
By Ken Hill

7 Essential Web Site Maintenance Strategies
By Herman Drost

Exposing Your Expertise
By Philippa Gamse

Online Marketing: Online Auctions
By Aaron Turpen

How Can a Restaurant Sell on the Web?
By Shel Horowitz and Lois Carter Fay

How To Pull More Profits From Your Website Even With Low Traffic
By Grady Smith

Gazumped by Google
By Heidi & Dave Perry

Blogging For Business
By John Jantsch

The 52 Top SEO Tips - Here Are 10 of Them
By David Leonhardt

Separate Your Product Pages
By Sharron Senter

Increasing Your Visitor to Sales Ratio
By Jeffrey D. Eisenberg

Nip and Tuck: Three Quick Tips for Writing SEO Copy
By Karon Thackston

What do you Mean, PROMOTE MY SITE?
Gail Hornback and Michael Smith

Choosing and Using the Right Affiliate Programs
Gail Hornback and Michael Smith

8 Tips To Get More Traffic From Yahoo!
By Vishal Rao

How to See if a Title or Key Phrase is Popular Words
By Robert F. Abbott

How To Protect Your Website From Being Repossessed Or Stolen!
By Simon Grabowski

Creating a Website that Works
By Ron S. LaVine, MBA

Where To Find Free Quality Content For Your Website
By Chee Wee

Poor Richard's Top 100 Tips for Doing Business Online
A Free E-Book!

Good Coffee, Surfing, and Your Bottom Line
By Wanda Loskot

World Printmakers: A Shoestring Website Success Story, One Year In
By Mike Booth

Tracking Your Advertising
By David Seitz

Treat Your Customers Like Dogs? You Bet!
By Joe "Mr Fire" Vitale

How I Earn 80k a year in Affiliate Income?
By Jim Daniels

When Your Customers Steal
By Chris Malta

PR Guide to Internet Monitoring and Clipping -Strategies and Tactics for Reputation Management
By Amelia Kassel

Creating a New Local News Medium: The Scarsdale Network
By Sean P. Cover

Treasures for Webmasters and Web Marketers at JimTools.com
By Jim Wilson

Your Strategy Shines Through Your Website
By Paul "the soarING" Siegel

Use GoTo Com to Drive Targeted Traffic for Pennies
By Jim Daniels

When Prospects Smell Smoke...Get Out the Hose and Fix Those Web-Newbie Mistakes!
By John Colanzi

Where's Your Community? Starting an Online Bulletin Board at Your Site
By Jim Daniels

Protect Against Theft Of Your Intellectual Property Online
By Nancy Roebke

Trapping Hamsters on the Internet: Why You DON'T Need to Keep Changing Your Home Page
By Rob Frankel

How to Deal with Lies About Your Company (and You) on the Internet
By Daniel Janal

Why Your Web Site MUST Have A Domain Name--And How to Get One
By Harvey Segal

How Local Storefront Businesses Can "Clean Up" On the Web
By Rick Beneteau

Billboards, Banners, and the Evolving Nature of Online Advertising
By Dan Wasserman and Anne McKay

e-Commerce: Are All Five Parts In Place for You?
By Heidi Good

Five Business Models of eCommerce
By Robert Samuelsen

How to Pick the Right Webhost
By Shari Thurow

A Can-Do Customer Service Attitude Is Key to Success on the Web
By Jere Matlock

A Comparison of Banner Ad Networks
By Sanford Carr

Does Your Website Invite Visitor Participation? Three Techniques to Build Traffic By Including Interactivity
By Jim Daniels

The World Wide Web Advertising Crystal Ball: A Five-Year Forecast
By Adam Boettiger

Don't Be Victimized By Online Credit Card Fraud - Prevention Tips
By T.J. Walker possibly the most important article you may read all year

English-Only Web Sites Can Still Be Successful Internationally
By Thomas J. Judge

From Traditional Wholesalers to the Web: A Success Story
By Michael Schriner

Turn Website Lookers Into Buyers
By Sandor Kiss

Set Up a Win-Win Affiliate Program
By Tom Gerace

20 Things That Should NEVER Be On Your Website
By Nick Nichols, The Site Doctor

The Internet--Perfect Sales Tool for People Who Hate Sales
By Jim Daniels

Online Contests Draw Website Traffic
By Mike Belba

Power Searching Tips for Your Own Information Quests
By Shel Horowitz, FrugalFun Webmaster and Author of Marketing Without Megabucks

Back to Contents
 

Search Engine Marketing

Why Investing in Guest Posting is the Best Thing You Can Do for Your Business in 2020
By Joanna Latimer

How Your SEO Techniques Could Impact Your Internet Reputation
By Sandi Lilly

How to Make Money Off Your Blog Without Using Pesky Ads
By Chris Martin

Search Engine Optimization Myths
By Sharon Housley

Why Would Anyone Link to Some Sites?
By Jill Whalen

Search Engine Optimization for PDFs
By Sharon Housley

Improving Your Search Engine Ranking With A Search Cloud
By Dan Fletcher

Avoid Duplicate Content Penalties in the Search Engines
By Sharon Housley

Why Pay-Per-Inclusion Search Engines are Dying
John Lynch

10 Signs That Your SEO Is a Quack
By Jill Whalen

The Power of Topic Specific Search Engines
By S. Houlsey

Why Give Away the SEO Farm?
By Jill Whalen

Build Search Engine Position Through Keywords and Meta Tags
By Jim Rhodes, Editor, deadlock Despatch (his capitalization)

Virtually Perfect: How To Structure a Virtual SEM Business for Success
By Stacy Williams

Writing to a Certain Keyword Density
By Jill Whalen

The Power of Web Directories
By Sharon Housley

The Keyword Density Factor
By Desmond Mantor

10 Tips For Writing Effective Google Adwords
By Riki Trafford

Google AdSense - Website Revenue Building Tool
By Riki Trafford

Pay Per Click Definitions
By S. Housley

Dispelling Some SEO Myths
By Jill Whalen

Virtually Perfect: How To Structure a Virtual SEM Business for Success
By Stacy Williams

Better Than Banners: Google AdSense Builds Revenue For Site Owner
By Riki Trafford

The Power of Topic Specific Search Engines
By S. Houlsey

Click Fraud and How to Deter It
By Hollis Thomases

Why Give Away the SEO Farm?
By Jill Whalen

Dispelling Some SEO Myths
By Jill Whalen

Winning the Pay-Per-Click Keyword Battle
By Willie Crawford

8 Tips To Get More Traffic From Yahoo!
By Vishal Rao

How to See if a Title or Key Phrase is Popular Words
By Robert F. Abbott

Nip and Tuck: Three Quick Tips for Writing SEO Copy
By Karon Thackston

The 52 Top SEO Tips - Here Are 10 of Them
By David Leonhardt

Gazumped by Google
By Heidi & Dave Perry

How You Can Get A Free Enhanced Listing in Yahoo With Your RSS Feed
Tinu AbayomiPaul

Use GoTo Com to Drive Targeted Traffic for Pennies
By Jim Daniels

My Eight-Step Formula for Writing Long Sales Copy
By Michael Fortin

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
By Karon Thackston

Build Search Engine Position Through Keywords and Meta Tags 
By Jim Rhodes, Editor, deadlock Despatch (his capitalization)

Power Searching Tips for Your Own Information Quests 
By Shel Horowitz, FrugalFun Webmaster and Author of Marketing Without Megabucks

Back to Contents

Other Internet Strategies

Connect Directly with Consumers with These Four Mobile Marketing Strategies
By Sophorn Chhay

Just Because You Read It Online Doesn't Make it True: Online Content Can Make or Break Your Reputation
By Michael Fertik and David Thompson
 

How to Start a Social Media Marketing Campaign
By Jeremiah Planter

Six Things Your Business Can Learn from Amazon, Apple, Facebook, and Google
By Phil Simon

The Top 5 Article Submission Questions -- And Their Answers
By Eric Gruber

Increase RSS Subscribers
By Sharon Housley

Protect Yourself From Online Scammers, Swindlers, and Slanderers
By Paul Myers

ABC's of RSS
By Sharon Housley

How Article Marketing Can Help You Even If You Own a Local Business
By Eric Gruber

Podcasting Ideas
By Sharon Housley

Creating Your Online News Room: How To Build a Site The Media Will Love
By Bill Stoller

Little Known Technique for Profiting from Popular Niche Markets
By James J Jones

Tracking Offline Buyers who Made Online Decisions—Act on the Data to Boost Conversion
From GrokDotCom

Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
By Christopher Knight

How Podcasting Works
By S. Housley

Own Your Niche by Building a Niche Community
By Steven Van Yoder

When a Journalist Comes to Visit--Have an Online Media Room That Works
By Lois Carter Fay

Search Engine Optimization Strategy: Website Design Techniques for Search Engine Ranking Improvement
Scott F. Geld

Building a Media Friendly Press Room
By Eric Ward

Niche With Passion
By John Audette

Newsgroup Advertising: One Approach to Succeess
By Dr. Jeffrey Lant, Author of Web Wealth and many other books

Make the Most of On-line Chat
By Shel Horowitz

Back to Contents
 

Technologies and Trends

Managing IT Tickets: Challenges and How to Solve Them
By Bernadine Racoma

6 Ways You Can Save Money with VoIP Service
By Chris Martin

7 Easy Ways to Boost Your Nonprofit Marketing Impact with Google Analytics
By Nancy E. Schwartz

Video Optimization Tips
By Sharon Housley

Search Engine Results and the PDF User Trap
By Craig Geis

Simple Server Side Includes
By Scottie Claiborne

Staying in Touch: Electronic Courtship and Other Rituals
By George R. Marshall

Data Security 101 For Small Businesses
By Paul Myers

Software Design: Is Your App a Core or a Ring?
By Jared M. Spool

A Brief History of the Internet--BC (Before Commercialism)
By Shel Horowitz

Will the Web Kill Traditional Retail?
By John Audette

Book Excerpt: New Rules For The New Economy
By Kevin Kelly (Executive Editor, Wired Magazine)

When "Yes" means "No" or "Maybe"--Avoiding Cross-Cultural Misunderstandings in Global Business
By Linda McGovern

Data Interchange for Customer Service: The REAL Reason We Need More Bandwidth
By Eric Anderson

Back to Contents
 

Back to Down to Business


SecurityMetrics for PCI Compliance, QSA, IDS, Penetration Testing, Forensics, and Vulnerability Assessment

Share/Bookmark


Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine
Global Travel Review - Global Arts Review - Peace & Politics Magazine
Frugal Marketing Tips - Frugal Fun Tips - Principled Profit
Why The Business Ethics Pledge Campaign
Clean and Green Marketing

Our Privacy Policy



Click here to order Shel's books on cost-effective and ethical marketing

This site is brought to you by Shel Horowitz,
Director of Accurate Writing & More--bringing you marketing,
writing, and career assistance since 1981.
(413) 586-2388

For information on reprinting articles from this site, click here.

You're also invited to visit our sister sites:
https://www.principledprofit.com
(ethical, cooperative, and profitable business success) https://www.frugalfun.com
(How to have more fun and spend a lot less money)
https://www.accuratewriting.com
(marketing, writing, and career services)

Social networking icons by komodomedia.com.

Disclosures of Material Connections:

Site copyright © 2000-2011 by Shel Horowitz