By Sharon Housley

Here is a collection of what we consider "must have" tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

1. Custom 404 Page

Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specific webpage's URL is entered incorrectly, it is possible to display your own custom error page to the visitor. By providing users with a navigational bar and further assistance, rather than leaving them with a generic "page not found" error screen, you can often keep prospective customers on your site by providing them with navigation alternatives.

2. UrlTrends

UrlTrends is a service that shows historical trends, so that webmasters can see how their SEO efforts are affecting websites in the search engines. UrlTrends should be used in conjunction with web-logging software.

UrlTrends - https://www.urltrends.com

3. Favicon

Polish your website by adding a Favorite Icon. When a "favicon" is available on your site, and the site URL is entered in the user's web browser URL box, the favicon will be displayed beside the URL. This gives the website a more professional and polished look.

Favicon HTMLKit - https://www.htmlkit.com

4. Color Matching

Match the primary web colors with those used in your logo. Simply choose a preferred color using the ColorBlender service below, and a 6-color matching palette and blend will be automatically calculated for you.

ColorBlender - https://www.colorblender.com/

5. Online WYSIWYG Editing

Online webpage editing allows for collaboration, so that different users can log in and edit web pages.

Edit - https://www.edit.com

6. RSS Feeds

No longer considered to be just a nice addition, RSS feeds are now a "must have" for popular websites! Create RSS feeds for newsletters, press releases, educational articles, product tutorials, new product promotions, or just about any other sort of web content.

FeedForAll - https://www.feedforall.com

7. MaxEmail

MaxEmail's very affordable Internet fax and voicemail service allows a fax message to be delivered to an email address as a PDF formatted attachment. This allows fax messages to follow you regardless of your location. And, it also eliminates the need for a costly extra telephone line and a dedicated fax machine.

MaxEmail - https://maxemail.com/

8. Royalty-Free Images

Locate stock photos to incorporate into your web design. Use royalty-free stock photography to add professional, high-quality images to your website.

Photo Wizard - https://www.photo-wizard.net

9. Submit Corner Web Assessment Tools

These web assessment tools help you use search engines to effectively monitor who links to your website, how many links, and who your competitors are. The tools include search indexing, link tracking, and competitor identification.

Submit Corner - https://www.SubmitCorner.com/Tools/Assessment

10. Ranks.nl

This service assesses keyword density and prominence of a domain. The tool parses keywords and assesses the number of times a keyword occurs, and then discerns the density of the keywords.

Ranks.nl - https://ranks.nl/tools/spider.html

11. Webmaster Toolkit

The Webmaster Toolkit is a collection of webmaster tools developed to help webmasters with daily webmaster chores. The suite of free tools and resources included continues to grow, and contains something useful for the beginner to the advanced webmaster alike.

Webmaster Toolkit - https://www.webmaster-toolkit.com

12. HTML Web Templates

Make it clean and professional. Use easy-to-edit HTML web templates for web design.

Web Design - https://www.webmaster-templates.net or https://www.webdesign-elements.com

13. TrafficZap

This website includes script, page rank checker, link popularity checker, and more.

TrafficZap - https://www.trafficzap.com/

14. Compete.com

Web Analytics Stay on top of rivals with site metrics and audience profiles for the top 1,000,000 web domains. Identify rival search marketing strategies to take your SEM and SEO efforts to the next level.

SiteAnalytics - https://siteanalytics.compete.com/

15. Thumbshots

Easily add thumbshot images to your webpages. Integrate website thumbnails by simply copying and pasting HTML code. Additional software is not needed.

Thumbshots - https://www.thumbshots.org

Use top-notch tools to make web maintenance and management a little easier.

Sharon Housley manages marketing for FeedForAll https://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll https://www.recordforall.com audio recording and editing software.

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