By Riki Trafford

Paying for a website is often the main stumbling block between owning and running a successful website and remaining offline. The way around this problem for many website owners is to save space on their website for advertising. Advertising such as with Google AdSense is a convenient way to find quality advertisers and also attract necessary traffic to your site. The trick is making Google AdSense profitable for your website is to pick the right advertisers and to draw the right kind of traffic.

Google AdSense is a large collection of advertisements made from Google Adword. Over 150,000 advertisers go this route in the hopes qualified website owners choose their ad and place it in their site. In a way, AdSense is an agency that suggests which Adword ads are best suited for your website. Rather than approaching advertising placements like in a magazine, advertisers don't need to be convinced to advertise in your available space. Instead, Google AdSense reviews your site and suggests relevant ads. As long as you're happy with the suggestions, you select these ads and place them in your site at no cost to you. If a close competitor's ad is suggested, you aren't obligated to run it in your site.

Now the question is how do you maximize the appearance of your site to qualify for the best ads? When AdSense scans your site, it's looking for certain criteria. For the most part, Google is searching for well-constructed, expert "content" and a low number of broken links and "under construction" pages. It's not easy to pinpoint what AdSense Mediabot is precisely looking for in content since the criteria changes frequently. The safest way to establish high quality content is to use lots of relevant phrases and keywords. To see the latest guidelines go to https://www.google.com/adsense/policies. Typically, all "questionable" material like profane language or sexual content is rejected. Additionally, Google Adword adverts may not be displayed on directory sites.

By increasing your content relevancy, you can qualify for the best revenue producing Adword adverts. This also creates a win-win scenario for your website whereby great content attracts more visitors, increases your position in the search engine results and motivates your visitors to click-through ads if you qualify for ads that highly relate to their needs. Since better content positions you as an expert on the material, visitors are also more likely to return. If you're not able to produce the content yourself, check out free content and paste it into your website. Some free content sources include AAGeneral.com or AABusiness.com. However, original content tends to get the best results. As soon as AdSense Mediabot approves your site, you can start pasting AdSense codes into your site. These codes display different styles of ads and the ad. Some styles that traditionally get the most click-throughs are "leader board" and "skyscraper". Many experts think this approach to content and advertising is hurting the integrity of web content and advertising. However, other experts claim this approach actually helps visitors truly get what they're searching for.

Revenue starts to build for the website every time a visitor clicks on the ad. Some click-throughs pay a penny and others pay as much as $5 a click. You can check your revenue by going to your AdSense account online. Is AdSense that profitable? Just check out who's using it, such as big website publishers (About.com) and blogging experts. The appeal of Google AdSense is equally attractive to many kinds of sites and makes your presence online all that more affordable.

Copyright 2005 Riki Trafford. All rights reserved. Riki Trafford is the owner of Direct MO Marketing which offers low cost keyword-targetted web traffic. For comments and questions visit his web site: https://www.1dmom.com/

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