Testimonials From Our Marketing Clients and Other Marketing ExpertsPublishing & Marketing Professionals Political Campaign Testimonials Social Media & Networking Stragtegy Publishing & Marketing Professionals"Shel's expertise in both marketing and environmental issues is doubly valuable for eco-conscious entrepreneurs and business owners...he is a powerhouse of effective marketing strategies for social and eco-entrepreneurs." "When we tested your writing against our in-house attempt,
your writing yielded 5 times more opt-ins than ours. We think your work is
top-notch and will happily refer clients who need to clearly and concisely
convey what they do and who they are." "Shel, you're a marketing genius. Your marketing book is one of my favorite secret weapons in the fight to get and keep customers. You're sincere, creative, and persuasive." "I've known of, admired Shel Horowitz for many, many, many years and I highly recommend one of his books...just jam paced with guerrilla-type marketing strategies that cost you, if nothing, just a little bit." "I love having Shel with us. He's absolutely the world's greatest expert on marketing. Your website is absolutely incredible, a huge amount of content. Your work is fantastic. My seal of approval is 100%—you get an A." "You're one of the best PR people I've ever met." "Shel Horowitz demonstrates something I have long believed and said: benevolence and self-interest march hand in hand." "Shel Horowitz is a smart and savvy copywriter who gets to the heart of any campaign by identifying and building on the key message." "Shel, your marketing plan is delicious." "What a wonderful job—and you did it so quickly and efficiently! I got all the faxes out and will continue to use the press releases. I appreciate your quick turnaround so very much. I'll definitely use you again." "Shel, I love it. You're truly brilliant and gifted, and I am blessed to have been guided to call you."
"You are the best and great to work with. Appreciate your responsiveness, makes things easy on this end!" "If social media is a big haze to you, Shel can help. I was very confused on how all the Twitters, Facebooks, etc could fit together and not suck up all my time. Shel took 30 minutes and walked me through his formula for Social Media Success. I feel much more comfortable with the tools, and what to do. Most important, I found out it doesn't have to own you and eat up your day like I thought. Shel will give you proven formulas for success with social media. He will de-mystify this thing we all keep hearing about. And he will make it easy to incorporate into your business quickly and without a ton of work. Thanks, Shel. You made my life much easier." "Shel is a true professional. Listen carefully to what he says. Then think carefully about how you can best apply his seasoned advise and experienced counsel to your own promotional materials and publicity efforts." "You have a flair for copywriting. You're one of the two best copywriters that I know of in the whole book marketing field, and maybe far beyond that. Your writing style is lively, energetic, and positive. It tells people what they *can* do. It breeds enthusiasm." "Shel Horowitz is ...a mensch, a scholar and a gentleman... also a very talented copywriter...we happily refer business to him. His latest book is awesome. (click here to read Jeffrey's review of Principled Profit: Marketing That Puts People First) "Shel, when I see your name on an article, I know it's going to be worth reading." "I had a chance to listen to your audios last night. Thank you for sending them. I came away from our time together and after listening to the audios admiring you for your brilliance as a marketing mind. I am very impressed with your depth of knowledge and the wonderful experience your audio materials bring to publishers." "I had Shel Horowitz tune up some copy for me, and was very pleased. Excellent value for the money! (And that's high praise from me.)" "Wow, your client-oriented attitude is very refreshing. Shel, you did a great job -- I love your work! Thank you, and we'll definitely have many more projects for you soon." "As always, I enjoyed seeing a master craftsman at work—and Shel is a gifted professional at what he does." "After reading the press release you've written for me, I have but one word to describe my reaction... Wow!
Great work, I couldn't be more pleased. And you delivered right on time and comfortably within budget. I can't thank you enough, Shel." "Shel, you are such a cornerstone in the marketing community - I'm honored to have you here." "I have known and worked with Shel Horowitz for nearly four years now. I first met him while working at AuthorHouse (f/k/a/ 1stBooks Library). One of their top-selling authors was his client and recommended that I use him in some form or fashion. He wasn't sure of how I should use him, just that I should. "I'm one of the legions of authors who have benefited from years of Shel Horowitz's advice and inspiration--thank you for all the ideas and information you have shared with me and writers around the world." Authors & Publishers"After reading the press release, I almost picked up the phone to order a copy of the book. That's how your words come through—you really create a sense of wanting the item (in this case, the puzzle book). It was almost as if I were seeing the questions for the first time—even though we wrote the original material! As usual—another great job. Getting your press releases always creates excitement for us. Thanks again!
"Shel, The press release you wrote for our latest book, Testifying Before Congress, worked like a charm. It garnered many more views than our typical release, and it also resulted in a TV appearance by our author and 2 interviews of him that would otherwise not have happened. Thank you for another great job for us. We will be back." https://eon.businesswire.com/news/eon/20100707005397/en "Shel you knocked one out of the park again, I love the "banner" idea, that is perfect, I will work with that but it is the best of both worlds, so thanks for that." "Read the marketing plan and loved it! So many excellent suggestions. Thanks so much. Will now get busy implementing your suggestions." "Shel, my editor and I LOVE the press release. You did a fantastic job capturing this book! Go ahead and finish the other two pieces. A million thanks." "Shel Horowitz's marketing strategies have helped me sell more than 4,000 copies of my self-published books. I couldn't have done it without his advice. Get his "Grassroots Marketing" books, follow his advice and he will help you do it, too." "I reviewed the pieces with my husband, and we compared the bio to the one in my book. All he said was 'WOW, what he wrote was powerful.' I told him this is what a pro can do. We both feel it was worth every penny and then some. "Thanks so much for your exquisite work once again. It continues to boost my self-worth that you have embraced the work I have done and have been able to communicate it so powerfully and clearly. This has not been an easy path for me. Every bit of authentic support I receive keeps moving me forward, when so many times I wanted to stop... You are a man of honesty and integrity. I consider you the consummate professional and a friend." "You were inspired on this one. Thanks for a punchy and concise statement that tells why we should be paying attention!" "Just a quick thank you, Shel. You saw a potential disaster for me and I'm grateful for your alert....I also thank you for the incisive questions and answers [for media]. Well done." "When we started drawing up the marketing plan for *Gauntlet*, we found ourselves completely overwhelmed. Then we found Shel Horowitz. He sent me a ten-page marketing plan, which was in itself a wonder. It gave us a clearly drawn path for our marketing, drawing to our attention details and marketing slants that I'm convinced only Shel would think of. What was even more amazing was the fact that it showed Shel's very clear understanding of the plot and characters in the book -- he suggested ideas for specific niche markets and audiences, based on what our characters said, did, or thought. Shel continued to impress me with phone calls, emails, a personal meeting, and his overwhelming knowledge throughout the planning stages. I can honestly say that he was our first 'professional' fan, and without a doubt one of the most important. To
this day it makes me smile to hear from him, and I absolutely plan on bringing him in for every future project Glass House handles." "I struggled to write mediocre copy for my back book cover, website, and initial press release! What a waste of time! Then I found Shel, and he re-wrote all of it. It was the best money I have spent and continues to pay dividends! Thank you, Shel!" "Shel was of immense help in marketing The Mayan Glyph, suggesting a variety of out-of-the-box approaches. His professional contacts proved very helpful, and his guidance helped me work through all the chaff to find the wheat." "Shel: I'm so glad I found out about your Frugal Marketing books! I'm in the process of implementing many of your wonderful suggestions in the marketing, publishing and printing of my nonfiction book, "A Journey Well Taken: Life After Loss." After deciding to work with you, a professional, for my press releases and biography, I am very, very pleased with the way you took my information and so-so press release, rearranged the information and help me create press releases of sparkling interest. Thank you again. Looking forward to working with you in the future." "Shel has been invaluable at so many steps in the publishing process! From advising on the cover to changing to a more profitable price to writing the press release that got us reviewed in Library Journal and the copy for one of our websites, his ongoing consulting has improved the book AND our profitability. And he's always happy to answer my numerous questions. He's a pleasure to work with, and I'm so glad I found him."
"I was delighted by your copyediting comments, and dismayed by your honest feedback that you felt my story was not engaging, and needed yet another rewrite. OH NO—not another rewrite! I thought I was done! But I really do respect your opinion, and I made myself pay attention to your feedback. The result was a sleepless night, and several more hours in front of the computer tonight, as I struggled anew with the piece. You were right. This piece now feels truer to my heart, and I hope will engage the reader more as well... Thanks again for stimulating my thinking on this." "The press release and interview questions look great! I'm delighted. As you know, it is difficult—if not impossible—to look at one's own work objectively, and I'd dreaded writing them. Perhaps you have further suggestions, but to be honest, I wouldn't need any revisions. Great job, Shel!" "The press release you created for me arrived the same day I was reviewing a draft of a press release from another person I recently hired. What a difference. Yours had a great headline, clever angle, and had the look and feel of a professional product. The other person's release required extensive changes and looked almost silly next to yours. Your work is absolutely awesome, Shel! I won't make the mistake of having anyone else write press releases for me ever again." "Last week I sent the first group of galleys to the major pre-pub reviewers, each accompanied by a media release, photocopy of the cover art and a marketing plan, which was written by Shel Horowitz (Shel is such an incredible resource and terrific to work with!)" "Hi, Shel. Those look great! You did a great job. I can see you spent some time on the website. You really GOT the essence of the book. I appreciate your fine work. Gratefully yours," "You have such a gift for packing the complex plot of this novel into a couple of punchy paragraphs! I'm really jazzed about the way you've helped me think of this project in a fresh light." "Your publicity writing is so much better than mine! Wow, you have a great brain! I am impressed, Shel. You thoroughly looked over my book, caught its essence, and wrote a fabulous release. I also appreciate that got back to me QUICKLY. I have already told several writer friends about you!" "Shel, I just opened the three documents - FANTASTIC ! I'll go over them later more thoroughly, but they are awesome - I was so hesitant about using you, and equally concerned about the money (trying to be frugal), but it is most definitely money well spent. Also, thanks for the great website tips - I'll take all of your advice. Much thanks from a washed-up surfer, urchin diver geezer," "Shel, This is a wonderful article. I am not surprised; only delighted and really pleased with your usual on-target and superb manner of expressing what I would want others (be it the media, the vendors—or a specific group of professionals) to know. I am so grateful for a job really well done. Many heartfelt thanks for all your valuable assistance."
"GREAT work, Shel. Timely too. We'll be wanting more!" "We had Shel Horowitz write the cover letter and press release for our new children's picture book The Lord Builds the House, and we are very pleased with what he sent us. This was our first experience with hiring someone to write for us, and we were a bit nervous about spending the money, but I can certainly tell you it was worth it. It's amazing to me how he was able to pack so much into a short, but powerful letter, and the press release describes the book and author in such a way that makes you eager to read the book. We could never had done anything like it here at our house even though several in our family have some fairly decent writing skills." "[The release] is simpler while emphasizing the things that should've been emphasized more in the first place. I especially like the impression it's giving that Six Strings Music Publishing is another big company along with the other real big guys." "Hi Shel, Thanks for the release. It's very well done. A masterpiece!"
"Shel, Man oh man, you're good! My husband and I are both sitting here with big smiles on our faces. I should have done this years ago. Sure am glad I finally figured out that you write press releases for others. THANKS" "Thank you, Shel. You are the best copywriter and publishing consultant out there (IMHO). Of all the people I've met in the publishing world (and elsewhere) you're by far the smartest and well-versed person of all. I truly appreciate all the advice, copywriting, and friendship you've sent my way." "Shel, the more I read the back cover copy the more I like it...thanks!" "As usual, excellent advice, Shel. Thank you. You are indeed a master of your trade." "Shel, "I like your idea of cutting to the chase on the description of the book concept and there are a few things that I can add to the credentials section to beef that up a bit. Your suggestions will make this a stronger query letter... "I was very pleased with the quality, speed of delivery and price. It's a dull subject but you managed to make it sound interesting. Even my US distributor was impressed—a rare occurrence." "Dear Listmates- "Shel: Wow! I can see that you deserve your reputation. This is a great press release. You really have a talent. Thanks so much. We will now get busy on sending it out as a part of our press kits. Believe me, we'll be incorporating your services into our marketing plans in the future." "It was a pleasure working with you. You did, indeed, work your magic for Lighthearted Press. I admire your ability to take a package of
information from someone you don't know and turn it into a cohesive, effective document. I hope we can work together again" "It has been my great pleasure and good fortune to know Shel Horowitz for the past 18 months and to have been able to rely on him for both his judgment and practical expertise. He has an uncommon ability to identify what is newsworthy and an unerring sense of what will be considered important by the news media—sometimes quite different elements within the same event. "Am I impressed! You nailed them. Can't wait to get [the press releases] ready to mail! I've absolutely made the right choice with you! There'll be more work in the future." "One of the best copywriters in the business." "Please allow me to publicly say thank you to Shel Horowitz for the fantastic job he did writing my press release. I've had others do my press release in the past, which basically was them rewording the first release. However Shel completely re-wrote it from scratch, and it is a masterpiece! Thanks Shel, you are a genius!" "You provide excellent service and it's a real pleasure to work with you." "Shel, thanks! Your rewrite was absolutely perfect and hit the tone exactly. I wonder if I'll ever be able to learn to write so effortlessly." "The Third Edition of 'Massage: A Career At Your Fingertips' is doing very well in bookstores, and ... I am sure your press release is part of the reason." "Oh Shel, this is wonderful! You knocked my socks off! Once I printed it out and read it, I had to read it again and again. "Shel Horowitz wrote a wonderful press release for me. I have enjoyed working with Shel and highly recommend his services." "Wow, Shel—you were able to create a first line that really captures our book and highlights four very important points—an opening line that I wouldn't have thought of—you somehow made a panoramic view of the book and what we are attempting to do with it—and in a very succinct way, too. The writing has a very nice tone, and flows really well from beginning to end." "And THIS is why I called you--you are amazing! I love the words you put together to speak about my work--it re-affirms I'm truly doing my "soul work" when I see my life from your perspective." "Is anyone out there looking for a great press release? I have a recommendation for you—Shel Horowitz. I sent him...a manuscript, outline and my blurbs and he crafted them into something much better than I, a seasoned writer of 40 years' experience, could come up with." Other Business Owners"Shel was my guest on Good and Green Radio, and WHAT A FANTASTIC SHOW & GREAT GUEST! You can listen to Shel on GGR to get a taste for how passionate, inspirational, & motivational he is when speaking about sustainable, ethical, profitable business. He inspired ME to go out and speak on this topic, too, & I've already had two independent bookstores order several copies of Guerrilla Marketing Goes Green to have available on the shelves for my local audiences." https://wgrnradio.com/blog/2011/11/25/good-and-green-radio-68-positively-sustainable-business-matters-%E2%80%93-improve-your-profits-your-planet "Shel Horowitz was a guest on my Internet radio show, Get Noticed Now. His reputation precedes him, and I was excited to hear his thoughts on how to garner media attention, how alliances can boost industry awareness, and why publishing (or self-publishing) a book is key to credibility. We also talked about his latest book, Guerrilla Marketing Goes Green, and how he used his own strategies to capture the eyes of 5 million potential readers. "Shel is one of the most intelligent and creative people I have met in the green industry. He is a thought leader and prolific writer. Besides, he lives the talk. He is one of the most helpful and kindest human beings I have ever met. Much gratitude for all you do, Shel!" "Thank you, Shel. You made both releases you worked on for us 100% better. And you were very fast and under budget!" "You are absolutely the best in the industry. You deliver when you say you will and do not over commit your time—and your work is stunning in its power and clarity. Not only have I had personal experience with you over many years, but I have referred several others who have been very satisfied also. "I looked over the copy last night, and I was quite impressed. You've really captured the essence of what this project is about—and why I'm doing it. Thank you again for your help."
"Thanks for the press release, Shel. I see the difference in one that is professionally written; it is a big difference. I especially appreciate that you included things we didn't know about. I'll send this on to the others. I think they will be amazed at the difference experience and knowledge makes." " Shel, your press releases are fantastic! We are so, so pleased with them. You've done so much more than we expected. Not only are the press releases expertly written and engaging to read, but also you've been generous with your advice and encouragement. That means a lot to small business people like us who have never worked with a copywriter before. We were a little uncertain about whether to take this step or not, and now we're so happy that we did and that we chose you to work with." "The post card copy you wrote for me awhile back paid off. We landed a 48-page, bi-monthly magazine from a recent mailing." "I was struggling to create a press release that communicated to the world the true purpose of my new business venture, Juggling Duck Organizers. Shel proved to be an invaluable resource in helping me overcome my writer's block and, moreover, articulate my business value proposition employing compelling metaphors and vivid language. Not only did he save me hours of time, he helped me better clarify my thoughts on how to better communicate the aims of my business with external audiences. I highly recommend him!" "Shel Horowitz exceeded my expectations in his ability to
—Dr. Richard Ruhling, Takoma Park, MD "WOW, what an opening page, I love it! You are amazing! Thank you, thank you, thank you!" "I was a principal in an ad agency in Los Angeles for 20 years and I NEVER had such an easy experience with our copy writers as I've had with you. It's nice to work with someone who gets it the first time, isn't a cry baby and knows they aren't writing the next great American novel." "I tried substituting copy once or twice, but sales dropped so I always came back to your original work." "Dear Shel, "My stomach ties in knots at the thought of writing. Fortunately, I found you! Your help over the years has freed me from anxiety and allowed me to focus on the parts of my business I enjoy—and your skill with words has vastly improved the profitability of all my ventures." "Shel has the uncanny ability to zero in on activities that stimulate income. When he advised me, he was able to quickly identify a few
key strategies, such as changes to my website, that had immediate impact. I consider the time we spent very valuable, and it definitely made my business more appealing to my market." "I'm awed by your ability to turn our jumbled ramblings into crisp, clear copy—and so fast! You have so many good marketing ideas we couldn't keep up with them. We appreciate your low prices, too." "You always have good suggestions to fine-tune my marketing, and your sense of design and type is really helpful. And I'm grateful for the way you turn things out quickly when I've got a deadline. Thanks for all your help." "Your ability to know what I wanted to say and help me say it even better is outstanding. Nothing was distorted or misunderstood by you, only made clearer and more readable. My first couples client through the Internet said of the article you edited, without my asking, that it was informative and engaging." "We have incorporated many of your suggestions into our books, website, and materials. We have you in our files as a great resource and will recommend you to others. Also, the marketing book is great!" Government & Non-Profit"I'd like to offer my highest possible endorsement of your services… Your skills are formidable. You simplify ideas and find the right tone… You are unparalleled at singling out accurately the exact focus or theme that best captures ideas.…great at discussing options for presenting my message… and no one is better at choosing the clearest, briefest written language." "You captured the duality of what we are trying to do in terms of restoring the land and habitat for the Monarchs while also working to provide the communities with viable solutions to their problems. I wouldn't change a thing!" "Kudos to Denise Plouffe of Plouffe Corp. and Shel Horowitz of Accurate Writing and More for being the brains and talent behind the award to the Amherst Chamber's Visitor Guide. The stunning guide just won the Greater Springfield Convention and Visitors Bureau 2005 Marketing Award. Great stuff, guys!" "Thanks for yet another competent and clearly assembled product. It's a pleasure to say it's a pleasure doing business with you." "Dear Shel, Social Media & Networking Strategy"Shel Horowitz adds value to his twitter relationships with every posting." "Shel Horowitz is the most ethical marketer I know. Shel's books on the subject are well worth reading and following." "Follow Shel Horowitz for his informational tweets." "ShelHorowitz [and one other marketer, Paul Myers], whose marketing blogs/newsletters are the only ones I read without fail." "Shel Horowitz is a brilliant marketer, authentic, and ethical - always safe to follow his advice." "You're well positioned to make the most of social media in that case - it's all about transparency, ethics and openness at the heart of a reputable business model, although not too many people have grasped this fact just yet." "Shel, It was great to watch you in action at the After 5 - first, that you picked up the cues of when Tony [Executive Director of our local Chamber of Commerce] and the fellow he was speaking with had a lull - that was an opportunity for me to enter - and then, my not taking that cue, your intervening to facilitate just what I needed - a brief conversation for him to give me a bit of a timeline for a project we are intending. Thank you! That was true networking and skill at its best." Customer Service"Thank you for your prompt reply. I am delighted to inform you that I received an email containing the link I required. "Shel is always happy to answer my numerous questions. He's a pleasure to work with, and I'm so glad I found him." "You provide excellent service and it's a real pleasure to work with you." "I truly appreciate all the advice, copywriting, and friendship you've sent my way." "I was very pleased with the quality, speed of delivery and price." "Very fast and under budget!" "I was a principal in an ad agency in Los Angeles for 20 years and I NEVER had such an easy experience with our copy writers as I've had with you. It's nice to work with someone who gets it the first time, isn't a cry baby and knows they aren't writing the next great American novel." "I appreciate your patience and your professionalism; you had quick responses and were very affordable. Thank you again." "It's a pleasure to say it's a pleasure doing business with you." Small Businesses and Non-Profits, Please Click Here |
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