Horowitz Featured Extensively in Major National Media as Expert in Low-Cost Marketing and Frugal Fun

Prominent Media From CNNMoney to Woman's Day Rely on Horowitz's Frugal Fun and Frugal Marketing Expertise

Horowitz Featured Extensively in Major National Media as Expert in Low-Cost Marketing and Frugal Fun

For Release: On Receipt
Contact: Shel Horowitz

NORTHAMPTON, MA: AWM Director Shel Horowitz has been prominently featured as an expert on low-cost marketing in Bottom Line/Business, the well-known publication of Boardroom, Inc. The popular business newsletter featured Horowitz's innovative low-cost, high-return marketing methods in a three-page story. Horowitz's marketing philosophy has also been featured in Inc. Magazine ... Home Office Computing ... Info Broker ... Entrepreneur ... Fortune Small Business ... Microsoft's bCentral.com ... and many other publications.

In his other area of expertise, having fun cheaply, Horowitz has been featured in CNNMoney.com ... Woman's Day ... the Boston Globe ... Cleveland Plain Dealer ... Los Angeles Times and dozens of other markets. He has done over 150 radio appearances in Europe, Taiwan, and throughout North America, as well as several TV shows and Internet chat guest features.

Horowitz, whose two most recent books are Grassroots Marketing: Getting Noticed in a Noisy World (Chelsea Green, 2000) and The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (AWM Books, 1995), has seen his methods endorsed by Jay Levinson, author of the Guerilla Marketing series of books, Dan Poynter, author of The Self-Publishing Manual, and many others. A popular speaker, he has written five books and more than 800 articles. He is available for interviews.

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As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.