Marketing Resources
Marketing Resources at https://www.frugalfun.com: Archives of the Monthly Marketing Tipsheet (every month since May, 1997), book excerpts from Grassroots Marketing: Getting Noticed in a Noisy World and Marketing Without Megabucks: How to Sell Anything on a Shoestring, and original content to help you market more effectively at less cost.
Please click here to read about our award-winning book, Grassroots Marketing: Getting Noticed in a Noisy World. The single most useful and comprehensive low-cost, high-return marketing book you can buy
Our older book, Marketing Without Megabucks: How to Sell Anything on a Shoestring, is still available--and very inexpensive
Articles
Introduction to Frugal Marketing
By Shel Horowitz
Breakthrough Creative Copywriting
By Jeff Kuzmich
How to Use Press Releases to Have the Media Contact You and Get Free Publicity in Newspapers and Magazines, or Free Media Coverage on the Radio
By Shel Horowitz
"The Story of the Hypnotic Writing Monkey"
By Joe Vitale
Low-Yield Ads Can Add Up to Healthy Profits
By Audri and Jim Lanford
Roman Marketing or, How to Build Your Own Empire in 5 Easy Steps
By Joe Vitale
The Copy Optimizer: Five Ways to Make Sure Your Sales Copy WORKS
By David Garfinkel
Book Printing Just Got Cheaper
By Dan Poynter
How Free Giveaways Can Boost Your Small Business Revenues
By David Frey
Copywriting 101: 10 Tips to Killer Copy
By Shel Horowitz
Are You Speaking to Your Prospects in a Foreign language?
By Joe Vitale
Building a Media Friendly Press Room
By Eric Ward
Learning from the Spider: Keys to Search Engine Success
By Michelle Satanek
A Different Perspective on Book Reviewing -- From An Ex-Reviewer and Book Publisher
By Ilene Barth
PR Leads Gets Small Entrepreneurs Interviews with Big Media
By Daniel Janal
Can You Network Yourself To Media Publicity?
By Susan Harrow and Mark C. Davis
How to Get Your Material to the Right Reporter
By Paul J. Krupin
A PR Coup: How I "Did" A Last-Minute Inaugural Ball
Tanya F. Hilleary
How Effective Will Direct Mail Be For You?
By Shel Horowitz
22 Free or Almost-Free Ways to Market Your Product, Service, or Ideas
By Shel Horowitz
How to Get the Press on Your Side
By Shel Horowitz
How to Create Posters and Fliers That Cost Almost Nothing, Stop Your Prospects In Their Tracks and Draw Them to Your Message
By Shel Horowitz
How to Write and Place Radio Spots for Maximum Marketing Return at Lowest Cost
By Shel Horowitz
Make the Most of On-line Chat
By Shel Horowitz
Market to the Right People With the Right Offer, Using Low-Cost, High-Return, Client-Centered Methods, and Watch Your Sales Soar
By Shel Horowitz
Dr. Ralph Wilson's Web Commerce Today e-commerce newsletter
Ralph Wilson consistently provides some of the most savvy advice on Internet marketing and commerce, month after month after month. I read many Internet marketing periodicals, and his has always been in a class by itself. I discovered him way back in 1995 and continue to be impressed. Everyone who's doing any web marketing at all should subscribe to his freebie Web Marketing Today; if you're serious about e-commerce, consider his paid newsletter, Web Commerce Today.
Additional marketing resources by other people, along with other material of interest to entrepreneurs and business owners, are available at Down To Business Magazine.
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