Information for Marketers

Grassroots Marketing: Getting Noticed in a Noisy World
Shel Horowitz's most comprehensive marketing book!

Guerrilla Marketing Goes Green
The definitive book on marketing green products and services/reaching the green market. On the bestseller list at least 32 different months.

Testimonials from Readers

Down to Business Magazine
DTB offers hundreds of articles on Sustainable Business, Business on the Internet, Email, WWW, Other Internet Strategies, Technologies and Trends, Publishing, Speaking in Person and On the Media, Marketing and Sales, Customer Service, General Business/Management/Leadership, Interpersonal Relationships and Family Business.

Interview with Shel on Idea Design Studio: marketing with authenticity and creativity. Includes a list of some of his favorite marketing tactics.

"One of the surest ways to catch the eyes of today's eco-minded consumers is to go green in your marketing strategy, says frugal marketing expert Shel Horowitz." Industry Expert Shel Horowitz Reviews Frugal Marketing and Talks Zapporoo

We recommend these marketing info products from others

SecurityMetrics for PCI Compliance, QSA, IDS, Penetration Testing, Forensics, and Vulnerability Assessment

Many of the 2000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles -

Down to Business Magazine

Frugal & Fashionable Living Magazine

Global Travel Review

Global Arts Review

Peace & Politics Magazine

Frugal Marketing Tips archive (1997-2011)

Frugal Fun Tips (1997-2011)

Clean and Green Marketing: subscribe to one of the longest-running monthly marketing newsletters on the Internet

Our Privacy Policy

Tell a Friend or Colleague about FrugalMarketing.com!

Click here to order Shel's books on cost-effective and ethical marketing for social change organizations, small businesses, and authors, including Guerrilla Marketing to Heal the World, endorsed by Seth Godin, Chicken Soup for the Soul co-creator Jack Canfield, and others.

This site is brought to you by Shel Horowitz,
Director of Accurate Writing & More--bringing you marketing,
writing, and career assistance since 1981.
(413) 586-2388

For information on reprinting articles from this site, click here.

You're also invited to visit our sister sites:
https://goingbeyondsustainability.com
(ethical, cooperative, and profitable business success)
https://www.frugalfun.com
(How to have more fun and spend a lot less money)
https://www.accuratewriting.com
(marketing, writing, and career services)

Social networking icons by komodomedia.com.

Disclosures of Material Connections:

Some of the links on our site and items in our newsletters are sponsored ads or affiliate links. This financial support allows us to bring you the consistent high quality of information and constant flow of new content. Please thank our advertisers if you do business with them.
As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.