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Master copywriter Shel Horowitz's best resources to improve your marketing, ethically and affordably. A one-stop toolkit for your success, including two of the best books out there on effective and ethical low-cost marketing—they've both won awards—and a whole lot more: Ready to order? Please click here. Basic Frugal & Ethical Marketing Jumpstart KitThe acclaimed guide to higher profits through ethical, cooperative business practices:
A hands-on, practical, step-by-step manual covering every major facet of marketing:
Ready to order? Please click here. Advanced Frugal & Ethical Marketing Jumpstart KitAll of the above, plus�Ready to order? Please click here. A personal message from Shel Horowitz, author of Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World It's really true: I normally have a one-hour minimum ($195) for client projects, but I'm waiving that minimum for these deals. So you get the whole shebang for less than you'd normally pay just for my one-to-one attention. Why am I offering these "too good to be true" deals? 1. I want to brag about your success! I really do believe in the Abundance Principle—that there's enough to go around and your success actually helps me. (I believe so strongly in this idea that in my latest book, PP, I actually list 20 of my copywriting competitors, with their websites, specialties, and contact information!). If my books and reports and personal consulting time help you succeed, I want you to write to me and tell me, and then I'll ask permission to quote you in my own marketing and link to your website. (I'm a big fan of testimonials, and you'll find them on many pages throughout my sites. Yours can be there, too—but first, you have to explore my stuff and use some of the ideas!) 2. It will be easier for an outsider to see where your marketing could benefit from improvement. In half an hour, I can review a website, brochure, series of press releases, or even an overall marketing plan, and give you concrete suggestions that can rapidly increase your response—or give you media coaching to help you make the best use of your interview opportunities. Then you'll have the books to guide you, step by step, as you craft a better platform. (Note: the half-hour includes both time reviewing your material in advance and phone or e-mail discussion with you.) 3. You'll read my books, rave about them to your friends and colleagues, maybe even post your reactions at Amazon or other online book sites. Grassroots Marketing gives you the hands-on tools to be a better traditional marketer: everything from how to write a press release that gets noticed to how to put up an effective website to how to make the most of tradeshows. Principled Profit creates the mindset of an ethical, abundant world where every person can make a huge difference. And because there are economies of scale, I can send them out together for less money. It's only one transaction to process, one label to address, and one time to drive several miles and stand in line at the post office 4. Some of you will join my Business Ethics Pledge campaign and help me change the world. If I can get 25,000 influencers to read Principled Profit: Marketing That Puts People First and sign the pledge, I believe I can change the whole way business is done in our society. Changing the whole world of business toward a human-centered, caring community is a way I feel I can make a difference that will last the rest of my lifetime—and beyond. 5. Bad marketing bothers me, on a gut level. By putting these resources in your hands, you'll become a better marketer, and there will be that much less bad marketing in the world. 6. I'm a selfish marketer. I know that once you see the value of my suggestions, some portion of you will want me to write the replacement materials for you. Quite frankly, this is one of the easiest ways for me to get new clients. |
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