Prominent Media From CNNMoney to Woman's Day Rely on Horowitz's Frugal Fun and Frugal Marketing Expertise

Horowitz Featured Extensively in Major National Media as Expert in Low-Cost Marketing and Frugal Fun

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Contact: Shel Horowitz

     NORTHAMPTON, MA: AWM Director Shel Horowitz has been prominently featured as an expert on low-cost marketing in Bottom Line/Business, the well-known publication of Boardroom, Inc. The popular business newsletter featured Horowitz's innovative low-cost, high-return marketing methods in a three-page story. Horowitz's marketing philosophy has also been featured in Inc. Magazine ... Home Office Computing ... Info Broker ... Entrepreneur ... Fortune Small Business ... Microsoft's ... and many other publications.

     In his other area of expertise, having fun cheaply, Horowitz has been featured in ... Woman's Day ... the Boston Globe ... Cleveland Plain Dealer ... Los Angeles Times and dozens of other markets. He has done over 150 radio appearances in Europe, Taiwan, and throughout North America, as well as several TV shows and Internet chat guest features.

     Horowitz, whose two most recent books are Grassroots Marketing: Getting Noticed in a Noisy World (Chelsea Green, 2000) and The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (AWM Books, 1995), has seen his methods endorsed by Jay Levinson, author of the Guerilla Marketing series of books, Dan Poynter, author of The Self-Publishing Manual, and many others. A popular speaker, he has written five books and more than 800 articles. He is available for interviews.


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