Shel Horowitz's Monthly Newsletters » Uncategorized http://frugalmarketing.com/newsletters Frugal Fun Tips, Frugal Marketing Tips, Frugal Book Marketing Tips, and Principled Profit Newsletters Mon, 11 Oct 2010 12:24:07 +0000 en hourly 1 http://wordpress.org/?v=abc New on the Sites, July 2010 http://frugalmarketing.com/newsletters/2010/07/01/new-on-the-sites-july-2010/ http://frugalmarketing.com/newsletters/2010/07/01/new-on-the-sites-july-2010/#comments Thu, 01 Jul 2010 09:58:21 +0000 Shel http://frugalmarketing.com/newsletters/?p=1837 Down to Business

Global Travel Review

Global Arts Review

Frugal & Fashionable Living

Ethics Articles

Good Business Blog

]]> http://frugalmarketing.com/newsletters/2010/07/01/new-on-the-sites-july-2010/feed/ New on the Sites, June 2010 http://frugalmarketing.com/newsletters/2010/06/07/new-on-the-sites-june-2010/ http://frugalmarketing.com/newsletters/2010/06/07/new-on-the-sites-june-2010/#comments Mon, 07 Jun 2010 22:20:47 +0000 Shel http://frugalmarketing.com/newsletters/?p=1817 Global Travel Review

Global Arts Review

Down to Business Magazine

Frugal & Fashionable Living

Ethics Articles

Peace & Politics

Good Business Blog


]]> http://frugalmarketing.com/newsletters/2010/06/07/new-on-the-sites-june-2010/feed/ New on the Sites, May 2010 http://frugalmarketing.com/newsletters/2010/05/07/new-on-the-sites-may-2010/ http://frugalmarketing.com/newsletters/2010/05/07/new-on-the-sites-may-2010/#comments Fri, 07 May 2010 18:39:22 +0000 Shel http://frugalmarketing.com/newsletters/?p=1807 Down to Business Magazine

Global Travel Review

Global Arts Review

Good Business Blog

]]> http://frugalmarketing.com/newsletters/2010/05/07/new-on-the-sites-may-2010/feed/ New on the Sites, April 2010 http://frugalmarketing.com/newsletters/2010/03/26/new-on-the-sites-april-2010/ http://frugalmarketing.com/newsletters/2010/03/26/new-on-the-sites-april-2010/#comments Fri, 26 Mar 2010 10:52:18 +0000 Shel http://frugalmarketing.com/newsletters/?p=1761 Down to Business

Good Business Blog

Global Arts Review

Global Travel Review

Peace & Politics Magazine

Frugal & Fashionable Living

Ethics Articles

]]> http://frugalmarketing.com/newsletters/2010/03/26/new-on-the-sites-april-2010/feed/ New on the Sites, March 2010 http://frugalmarketing.com/newsletters/2010/03/10/new-on-the-sites-march-2010/ http://frugalmarketing.com/newsletters/2010/03/10/new-on-the-sites-march-2010/#comments Wed, 10 Mar 2010 11:15:07 +0000 Shel http://frugalmarketing.com/newsletters/?p=1717 Business Ethics

Global Travel Review

Global Arts Review

Down to Business

The Good Business Blog

]]> http://frugalmarketing.com/newsletters/2010/03/10/new-on-the-sites-march-2010/feed/ Friends Who Help, January 2010 http://frugalmarketing.com/newsletters/2010/01/06/friends-who-help-january-2010/ http://frugalmarketing.com/newsletters/2010/01/06/friends-who-help-january-2010/#comments Wed, 06 Jan 2010 10:21:09 +0000 Shel http://frugalmarketing.com/newsletters/?p=1697 Gina Mollicone-Long’s book Think or Sink impressed me a great deal, looking at the interaction of physiology, emotions, and success. I particularly like her approach to failure as a learning experience. If stress, job worries, or even weight loss issues are dominating your thinking, this book can pull you out of your funk. Visit http://www.ginaml.com/think/ for the book and a pile of bonuses, including my 12 New Year’s Resolutions For a More Ethical, Ecological, Profitable, and Successful Business.

Meanwhile, Jim Garland hopes to raise $10,000 for The Mark Victor Hansen Foundation’s antipoverty/literacy/entrepreneurship training work through his book, The Practical Guide to Exceptional Living. Lots of focus on gratitude and how to discover your ultimate life experience. You get the book, e-book, audiobook, and $2500 in bonuses. http://www.thepracticalguidetoexceptionalliving.com/

Next week, you’ll get a special mailing about my own new launch, Guerrilla Marketing Goes Green–the most exciting book I’ve ever done, and one with the potential to change the business world.

If you follow me on Twitter, you might notice that some of my Tweets originate from “ShelHorowitzEthicalGreenMarketing”–and that if you click on that origination message, it takes you to the home page for my new book, Guerrilla Marketing Goes Green. I think this is waay cool. If you’d like to get your own branded tweets, from whatever you want to be known for and pointing to the link of your choice, it costs nothing to sign up: http://su.pr/1vpxQN Thanks to Tammy Fennell for developing this, and telling me about it.

Suzanne Evans is driven by a passion and desire to help business owners discover the key to success – being authentic in their business. In just two years she grew her business from zero to a quarter of a million dollars by helping more people. She thought this growth was normal and when she realized it was not, she wanted to find a way to share her journey with you. In retrospect, she realized that helping more people and making more money begins with finding your own authentic marketing blueprint. The coolest part? When she stopped traditional “salesy” marketing, she made over a half a million dollars. She’s sharing her story on a no-charge call on January 12: http://www.1shoppingcart.com/app/?af=1076845

At the recommendation of both Mari Smith and my long-time Vitual Assistant Michelle Shaeffer, I just signed up for Backupify, the leading social media Backup provider. Backupify makes secure, automated, daily backups of your online accounts. Backupify supports backup of Twitter, Facebook, Gmail, WordPress, Basecamp, Flickr, and more… 15 services in total. Too new to know how well it does, but certainly worth trying. Best of all, Backupify is free if you sign up before Jan 31st. Click this link to register.

]]> http://frugalmarketing.com/newsletters/2010/01/06/friends-who-help-january-2010/feed/ New on the Sites, January 2010 http://frugalmarketing.com/newsletters/2010/01/06/new-on-the-sites-january-2010/ http://frugalmarketing.com/newsletters/2010/01/06/new-on-the-sites-january-2010/#comments Wed, 06 Jan 2010 10:18:28 +0000 Shel http://frugalmarketing.com/newsletters/?p=1495 Ethics Articles

Global Travel Review

Down to Business

Peace & Politics

Frugal & Fashionable Living

Good Business Blog

]]> http://frugalmarketing.com/newsletters/2010/01/06/new-on-the-sites-january-2010/feed/ Creative Cooking with Winter Veggies http://frugalmarketing.com/newsletters/2010/01/04/creative-cooking-with-winter-veggies/ http://frugalmarketing.com/newsletters/2010/01/04/creative-cooking-with-winter-veggies/#comments Tue, 05 Jan 2010 03:17:04 +0000 Shel http://frugalmarketing.com/newsletters/?p=1621
This year, in addition to our regular farm share during the summer months, we joined another CSA (Community-Supported Agriculture) farm just for winter vegetables. So our counters are filled with squash, potatoes, and sweet potatoes, while beets, parsnips, and celeriac take up much of our vegetable drawer in the fridge.
So we have to get very creative with our cooking. Otherwise, we’d get very bored, after a summer and fall filled with far more choices; after all, how many times can you do roasted root vegetables, or potato-leek soup, or a yogurt-beet salad? Tonight was my turn to cook, and here’s what I made:
I bought a single large portabello mushroom for a buck; we had a few strawberries left over from a cooking project of my daughter’s, some strong brie in the cheese drawer that needed to be used soon, and a bit of fresh cilantro we’d bought a few days earlier.
Two appetizers tonight: I sliced up a baked potato, topped with the brie, and then on one side of each slice, a thin slice of portabello mushroom stem, while on the other side of the same slice, an equally thin piece of strawberry. Topped with a pecan and threw it in the oven just long enough to melt the cheese and heat the potato. Yum!
The rest of the portabella made the second appetizer: I sliced the rest of the stem and laid it over the center, right where the whole stem had been. Drizzled some fancy olive oil over it, sprinkled it with a bit of thyme (dried, from our own garden) and some real Hungarian spicy paprika.
For a main dish, I baked a butternut squash and some potatoes, then cut them up in an Asian-style sauce with a sauce made of peanut butter, coconut milk, fresh cilantro, and garden hot pepper. And since I was running the oven anyway, I sliced up a beet and roasted it to use as a “chaser” between the very differently flavored appetizers and main course.
Not counting the hour and a quarter that the potatoes, the squash, and the beet were baking, my total prep time for all this food was about half an hour; total cost outside our CSA membership was around $2.50. And it was a delicious meal, creative and different. The potato appetizer made a particularly big hit with my wife. It was kind of like crostini, but with potatoes instead of bread.
]]> http://frugalmarketing.com/newsletters/2010/01/04/creative-cooking-with-winter-veggies/feed/ Positive Power of Principled Profit, December 2009 http://frugalmarketing.com/newsletters/2009/12/28/positive-power-of-principled-profit-december-2009/ http://frugalmarketing.com/newsletters/2009/12/28/positive-power-of-principled-profit-december-2009/#comments Mon, 28 Dec 2009 20:54:01 +0000 Shel http://frugalmarketing.com/newsletters/?p=1525 Some exciting things! I’ll be speaking at ForumDavos, Davos, Switzerland in February…Clean and Green Club is ready to launch and you can be a charter member…this is the final month of the sale on Principled Profit, with prices as low as $2.50 book in quantity.
Sorry to be late with this issue. Since this is the last no-charge issue, we didn’t want to release it until the new Guerrilla Marketing Goes Green and Clean and Green Club websites were “open for business,” and the shopping cart was set up to accept your newsletter subscription–thus allowing you to continue to receive the newsletter without interruption, either as a member of the Club or as a subscriber. We encountered some technical problems with that, but it should all be working now.

Reminder: last three days to pick up your deep-discount copies of Principled Profit, and then they’re gone forever.  Buy cases at just $4 per book, single copies at $11.95. We sold quite a few at $17.50, so this is a great deal.

-> A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life
A one-time deep-discount (minimum 32 percent) offer from now through December 31 that WILL NOT be repeated, ever. And the more you buy, the bigger the discount, all the way down to 77 percent, in case quantities. Your perfect chance to snap up inexpensive but extremely valuable gifts for business owners, key staff, colleagues, and customers.  This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to… (click here to continue reading)

-> Very Important: The Sustainability of My Newsletters-Please Read
Don’t panic-I’m not getting rid of the newsletters. But I *am* changing the business model. Please read on for the reasons why, the important details of what happens next, and how you can participate most effectively for your own needs.
(click here to continue reading)

-> Green and Ethical Marketing on Facebook
Please sign up for my new Facebook Fan Page, Green and Ethical Marketing with Shel Horowitz, http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf – for links, discussions, and other goodies related to Green and ethical marketing.

-> Positive Power Spotlight, December 2009: Marcal Manufacturing, LLC
Would you believe…a household paper products company that switched to recycled raw materials in 1950, and has been producing recycled paper towels, napkins, toilet paper, and tissues ever since?  (Click here to continue reading.)

-> Another Recommended Book: Dealing with the Tough Stuff
Every business faces challenge like revenue crunches, supplier issues, personnel problems, and of coure, stress. For socially conscious businesses, the challenges re multiplied by the need to address these problems in ways consistent with the company’s social and environmental commitment, even if that’s not the easiest path.  (Click here to continue reading.)

-> Hear & Meet Shel, December 2009
* Pioneer Valley Book Launch Event for Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.
* I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).
logo_t
* Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.
* I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.
* March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
* April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
* May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)
* Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”

-> Friends Who Want to Help
* Eric Gruber is a true article marketing expert. He and his clients get published regularly on my websites as well as on top websites like About.com. He’s offering a very low price for his Complete A to Z Article Marketing System: 7 different ebooks and special reports that will take you by the hand and teach you step-by-step how to write your way to  profits. Check out his article system now at: http://www.broadcastyourarticles.com/shel – and the free ebook waiting for you: “How to Build Your Business with Articles in 6 Steps” – no purchase necessary!
* So you probably know that I make a good chunk of my living writing press releases and other marketing materials. But even though you’re much more likely to get press coverage with a professionally written release, not everybody can afford that (or sometimes, the deadline is too short). In those situations, it’s good to have a swipe file.  For that purpose, I’ve long been a fan of Paul Krupin’s *Trash Proof News Releases*: a tool designed with one specific goal – to get you high-ROI publicity in your target media. Use it as a model to provide the media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies. Last time I checked, I still had a press release or two included.  Book page to download Trash Proof News Releases Smashwords edition (no cost, if I’m not mistaken):  http://www.smashwords.com/books/view/5921
* Liz Lynch has an EASY, fast and effective way to build your network–online and offline: http://SmartNetworkingNow.com For starters, she has 74  networking gifts for you in a special limited time gift basket, no purchase necessary. I’ve looked at her book and it’s solid, practical advice. Yes, you can find similar wisdom scattered around the Net, but it’s nice to get it all in one place.

Some of the opportunities mentioned pay a commission to Shel. Shel maintains high quality standards for mention in this column, and has either personally vetted the product, experienced previous products of top quality from the provider, or mentions in the write-up that he hasn’t seen it. Many products get turned down if they don’t meet these criteria. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

–> Media Coverage of Shel

–> Which of Shel’s Books is Right for You?

–> New on the Sites, December 2009

–> Administrative Information
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Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
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]]> http://frugalmarketing.com/newsletters/2009/12/28/positive-power-of-principled-profit-december-2009/feed/ Hear & Meet Shel http://frugalmarketing.com/newsletters/2009/12/18/hear-meet-shel/ http://frugalmarketing.com/newsletters/2009/12/18/hear-meet-shel/#comments Fri, 18 Dec 2009 10:20:45 +0000 Shel http://frugalmarketing.com/newsletters/?p=1501
  • logo_tI speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).
  • Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.
  • I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.
  • March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
  • April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
  • May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)
  • Pioneer Valley Book Launch Event for Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.
  • Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”
    • ]]>     http://frugalmarketing.com/newsletters/2009/12/18/hear-meet-shel/feed/