Archive for the ‘Travel’ Category

Jay Levinson, Up Close & Personal–French Riviera

Tuesday, March 25th, 2008

Something very special: Jay Conrad Levinson, the man who gave us both the Guerrilla Marketing series and the Marlboro Man, is doing a seminar on the French Riviera, May 24 & 25, 2008, and there are only 79 seats, total.

“Jay Conrad Levinson had coffee with me in 1983 and it changed my life forever. Jay has forgotten
more about effective marketing techniques than most of us will ever know. He’s the man.”
– Seth Godin, best-selling author of Permission Marketing and Unleashing the Ideavirus.

Jay is sharing the program with a couple of other marketing legends, among them Mitch Meyerson, Monroe Mann and Alexandru Israil (who is apparently an Internet marketing legend in Europe), plus there are $847 worth of goodies for attenders.Organizer Christophe Poizat, whom I’ve been networking with since December, has allowed me to offer some special pricing, on a limited basis:

  • Code Savings Number available
  • xgmcp999 —> 50.00% discount –> 1 Ticket
  • xgmcp998 —> 30.00% discount –> 5 Tickets
  • xgmcp997 —> 20.00% discount –> 10 Tickets
  • xgmcp996 —> 10.00% discount –> 20 Tickets

Use whichever discount code gives you the best price still available.

To register, or to learn more about the speakers, etc., please click here. (Yes, it’s an affiliate link)

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A Frugal Fun Postcard from Las Vegas

Wednesday, December 5th, 2007

Shel Horowitz’s Monthly Frugal Fun Tip, December, 2007
That giant sucking sound is the rush of money being pulled from tens of thousands of tourist wallets at once. Where a pair of shoes can cost
$625, a night at the Hugh Hefner Sky Villa costs $40,000, and a 16,000-square-foot condo on the Strip can run $20 million (prices reported in “What’s On: The Las Vegas Guide”, September 24-October 7, 2007, pages 42 and 46)—is it possible to have a frugal vacation?

The answer, surprisingly, is that it’s not only possible, it’s downright easy. However, a word of caution is in order. If you go nuts with bright flashing lights, lots of rock and roll and general noise, cigarette smoke (which seems to permeate many of the nonsmoking spaces, drifting up from the huge casinos)—or if you have low resistance when you’re given the opportunity to gamble—do yourself a favor and stay home. Vegas is a smoky, noisy, flashy, and exciting place, and people come here deliberately to be completely overstimulated.

One nice thing: the airport is close, very close. The south end of the Strip (Las Vegas Boulevard), by the Luxur and Mandalay Bay, actually borders the airport. Mountains come close to the airport in several directions.

Staying on the Strip might cost several hundred dollars a night—but I’m staying in the Tuscany Suites, less than ten minutes walk from those expensive and massive hotels where the casinos can be measured in acres (and several more of those in various stages of construction in a several block radius of the Strip). While compared to those ultra-glitzy establishments, the Tuscany as a whole is simple, laid back, and a little bit tired, it’s actually one of the nicest hotel rooms I’ve ever stayed in. I’ve got a huge room with two double beds, several feet between and on either side of them, a living room area in front of the beds that in itself is bigger than some rooms I’ve stayed in (it easily holds a full-size couch and a large armchair, and there’s eight or ten feet between the chair and the bed, another five feet or so to the far end of the couch. Plus a mini-kitchen with sink, refrigerator, four-seater dining room table, and coffee maker (no stove), separate tub and shower, and plenty of storage all around.

The facility is attractive: a bunch of three storey buildings in Spanish mission style, with a beautiful outdoor pool and hot tub, and decent conference facilities. Really, my only complaint is that the fitness center has only three exercise bikes and I had to wait for one—but that’s more than some have, and they also have treadmills, weight training, and other stuff.

This suite is costing my hosts $95 per night (I’m speaking at a conference)—and it’s far nicer than $200-$250 per night rooms I’ve stayed at in New York and Chicago.

If I were paying my own way, I’m sure I could find something even cheaper. I saw listings online for about half that rate.

With the help of the above mentioned What’s On magazine, and also the bargain pages of vegas.com (among them http://www.vegas.com/restaurant/specials.html and http://www.vegas.com/attractions/freeattractions.html), I was easily able to locate very reasonable dining and fun cheap things to do.

Attractions:
This is what I chose to see and do:
Sky Masquerade show at the Rio. Cost? Zero. A brief but exciting display of large-cast virtuoso dancing, on multiple levels including several floats that circle the room, preceded by individual jugglers and clowns on the floor. If you want to put on a costume and ride one of the floats, it’s $12.95. Hourly during the daytime. The Rio is quite a bit farther than it looks from the map (Vegas blocks are BIG!). I walked there, and it was about two miles from my hotel; on the way back, I took a free shuttle bus to the corner of Flamingo and Las Vegas Boulevard, the heart of the Strip and an easy walk to my hotel. (There’s also a very decent public bus system in Vegas, for $1.25 per ride, and the monorail going up and down the strip, at $5 for a single ride, but only $9 for an all-day pass.)

Amazingly enough, a single resort (the magnificent Bellagio) fills the entire space between Las Vegas Boulevard and I-15, and Caesar’s Palace fills most of the other side. But even after you cross the highway, it’s still another five minutes of walking to the Rio, and not a very nice walk. Take the free bus from Bally’s or Harrah’s.

Water fountain show at the Bellagio: Cost? Zero. A lovely display of water and light, easily visible from the bridge between the Bellagio and Bally’s, which seems to be the only way across the Boulevard at that corner. There’s also a connecting bridge going the other way, across Flamingo from Bellagio to Caesar’s. Both bridges attract several homeless people, of which Vegas seems to have quite a few—but the beggars keep a low profile and the crowds provide safety.

I was told by a local that the cops are quite strict on misdemeanors, and a six-month jail term for jaywalking is not uncommon; this is somehow supposed to cut down the numbers of homeless beggars.

The museum shop at the Bellagio Art Gallery. Cost? Zero. The gallery itself costs $17, but the gift shop, of course, is free. The exhibit during my visit was of ceramics by Picasso. The gallery had only 30 of them, but there were four or five in the gift shop, for sale if you’ve got a spare $27,000 to $35,000, plus a free brochure about the museum exhibit.

The very dramatic volcano at the Mirage. Cost? Zero. Eruptions every hour in the evening, full of steam and fire.

Inside the Mirage is a tiger habitat, open only in the daytime so I didn’t see it. Next door is Treasure Island, with a no-cost pirate show, “Sirens of TI.” Unfortunately it was closed on this particular evening due to high winds.

On the other side is Caesar’s. Walk in through the Forum shops, walk a long distance following signs for “Moving Statues,” and settle yourself against the fountain when you finally get there. Or go around the fountain to see the small aquarium, the sports cars on display of Exotic Cars (one Ferrari in the lobby, dozens of other exotics if you want to pay $5 to enter the showroom, $250 if you want to rent that Ferrari for the day), and the stunning and expansive gallery of seemingly 3-dimensional landscape photography, as well as a racing Porsche in the front room of the gallery—and then go out to the fountain. While you’re waiting for the show, enjoy the play of light on the real statues that surround the fountain. Then, the lights change, the marble statues descend to the pit, and the “moving statues”—actors—rise up from the depths. The script is dumber than dumb and the acoustics are poor, but the special effects are worth watching. Cost? Zero.

People-watching and window-shopping in the malls and casinos of several of the big hotels, and along the two main streets: Cost? Zero—and this is the only place I’ve ever been where the gamblers actually looked like they were enjoying themselves. In Atlantic City and in every small casino I’ve ever walked through, I see people looking tight-lipped and grim as they fed the machines. In Vegas, some people look bored, a few look engaged and excited, and the majority look so relaxed that they appear to be stoned on pot. I saw no one with the usual clenched face.

I strolled through the Bellagio (where I did stop at the elegant gelateria to enjoy a very tasty $5 cup of chocolate amaretto gelato, and could have gotten a similarly priced pastry from the elegant café across the corridor). I stepped out onto the terrace to admire the beautiful and massive swimming pool. The attendant let me take a photo from the balcony, but you need a room key to go downstairs. I also walked through Bally’s, the MGM Grand, with its live lion habitat, and Caesar’s Palace, with its wonderful slippery marble floors, elegant but edgy shops—Agent Provocateur may be the raciest lingerie shop I’ve ever seen, and that includes New York’s West Village, New York’s Christopher Street district, and San Francisco..

Vegas during my early October stay had perfect weather: in the 90s during the day, but feeling much cooler (plenty of shade and no humidity), and dropping to the 60s or 70s at night, and breezy. No, make that windy. I’d neglected to bring either sun hat or sunglasses, and didn’t find that a problem in spite of the bright sun.

I did one splurge activity: a $75 ticket ($69 plus tax) to see Cirque Du Soliel’s “Ka.” Yes, this was an indulgence, but it was well worth it: one of the best theatrical experiences I’ve ever seen, and finally a chance to see this group, which I’ve wanted to see for over a decade. (See review at http://www.frugalfun.com/cirquedusoleil.html ). And there were lots of other entertainment choices, ranging from free to over a hundred dollars per ticket. Many of them are discounted in the various coupon books and magazines that you can pick up all over town.

The Strip monorail: Cost? $5 for a single ride, $9 for either a family ride or an all-day pass for a single rider. I took it just one stop because, having walked about half an hour to the MGM Grand for the Ka performance, my feet were tired and this cut the walk in half–especially because the monorail station inside the casino was at least half a mile closer to the theater than the street entrance. The pattern at all these hotels seems to be to concentrate entry and exit into one area, so the traffic can be directed through the casino in order to get anywhere else.

Another observation: there’s a lot of imitation of far-away travel. Several of the hotels have Italian themes, and others simulate Paris, New York, Egypt, etc. Personally, I’d rather have the real thing. Ersatz cities don’t do much for me, but they do make for a very distinctive streetscape.

Finally, I hate to put this under the attractions category because I still don’t see the attraction—but at the airport on my way out, I put a dollar into a four-plays-for-a-buck slot machine. A quick and very boring way to part with a dollar, but I felt I shouldn’t leave Vegas without having the experience. Still, I’d have rather given it to a street musician.

Dining:
Although around the corner from me is the Ellis Island, where you can still get a steak dinner for $4.95, I’m a vegetarian so I didn’t sample it. Instead, I went to…

The Tuscan Garden, located in the hotel I was staying in (and chosen by other people I was dining with). Entrees as low as $12. Food was okay, but nothing special.

Gandhi, on Paradise just off Flamingo. Great Indian lunch buffet, $15. The spinach was particularly excellent, and everything was good. I also had a superb mango lassi. There are four or five Indian restaurants with lunch buffets, including one right on the Strip near the MGM grand, in a palm-covered courtyard that also included Filipino fast food.

La Salsa, Mexican cantina next to M&M World on the Strip. I had a very decent enchilada plate for $11, including chips and salsa and a chance to practice Spanish with my very friendly Latina waitress.

There’s actually at least one place in Vegas that sells pizza by the slice: $2.50 for cheese and in the $3s for slices with toppings. The pizza is competent, but it won’t win prizes. The potion is pretty generous, though. Between Harrah’s and Casino Royale on the Strip, in a little food court that also has Chinese fast food, a Chipotle, and upstairs, McDonald’s. For bargain hunters, that’s the place to be—or cross the street to Caesar’s Palace and try the Stage Deli, a New York-style emporium that had several vegetarian/dairy offerings under $10 (a few dollars more for meat). I saw it after my pizza, so I didn’t try it—but I wanted to!

Of course, in such a short stay, I didn’t begin to sample what’s possible, either in entertainment or eating on the cheap. For one thing, I never strayed beyond walking distance (by my Native New Yorker standards—two miles or so) from my hotel. For another, the timing didn’t work for some of the attractions I’d have liked to see. And finally, I had more than enough dose of cigarettes without stepping into the lounges, many of which have free entertainment.

Vegas and Sex:
Prostitution is legal in Nevada, and Vegas, nicknamed Sin City, has a reputation for flaunting the female body. But actually, I found far less in-your-face assault on the erotic system here than in some other places I’ve been: Amsterdam, where at 16 I encountered a district of topless prostitutes, New York’s Times Square, the red light districts of many American cities. Maybe Vegas has its own sleazy district and I just didn’t happen to stumble on it—but since all the tourist dollars are flowing either in and around the Strip or downtown (which I didn’t see), I kind of doubt it. There’s too much money to be made on gambling, liquor, and live entertainment to push the tourists away with sleaze, and I saw no reference to such an area in all my browsing of tourist materials.

Of course, if you’re looking of that sort of thing, it’s easy to find. There are numerous rows of newspaper-dispenser style boxes along the sidewalks, offering catalogs of hookers who will come to your hotel room. Some are specialists: 50+ (nice to see in our youth-obsessed culture), Asians, Latinas.

Also, there are several topless revues, a smaller number of male revues, and little titillators like the area of Caesar’s casino where dancers in black underwear gyrate in cages while waitresses in police hats and electric-blue halter tops serve drinks. And while the fashions in those elegant casino malls are certainly sexy, it was mostly about sleek outfits, high-fashion shoes and endless handbag stores. Other than Agent Provocateur, I didn’t see any store that couldn’t fit in on Fifth Avenue or Rodeo Drive. Even Victoria’s Secret seemed pretty tame.

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Another Recommended Book: Javatrekker: Dispatches from the World of Fair Trade Coffee by Dean Cycon

Tuesday, November 13th, 2007

You might remember fair-trade organic coffee roaster Dean Cycon of Dean’s Beans from my profile of his company in the February, 2006 Positive Power Spotlight.

Dean’s just come out with a fascinating book: Javatrekker: Dispatches from the World of Fair Trade Coffee.

Most Americans and Europeans in the coffee industry have never met a coffee farmer, and certainly haven’t traveled to the remote indigenous communities where coffee is grown. Dean has traveled the world, meeting growers, processors, shamans, government ministers, bouncing his way down rutted goat trails, learning a few phrases of the local language (or what he thinks is the local language), getting stomach-sick on a regular basis–and having a great deal of fun. He often finds that not only is he the first coffee buyer to visit these isolated places, but often the first white man.

In the U.S., he spends a lot of time hectoring coffee executives at Starbucks and elsewhere to commit more to fair trade and to fund development projects–which he’s able to accomplish for a tiny fraction of the money a large bureaucracy would need, by using methods initiated and designed by local communities using local resources to meet local needs, in the spirit of E.F. Schumacher’s Small Is Beautiful.

He leaves a trail not only of Dean’s Beans t-shirts and “Make Coffee Not War” bumper stickers, but a legacy of vast improvement in the lives of the villages he visits. Clean-water wells, education centers, community-owned coffee processing plants, simple hand-operated depulpers that allow coffee farmers to capture much more of the value of their crop…some of these are projects he funds directly, and others come out of the cooperatives’ share of coffee profits, made possible by the fair-trade price he pays, sometimes three times as much as the “going rate.”

Dean sums up his philosophy in the closing words of the book:

I have never been fully comfortable with what I, when I know in my heart that things can be better, more respectful, more loving, and frankly, more exciting. It pains me deeply to see cultures crumble and blow away under global pressures (or simply for lack of water), or kids’ lives go unfulfilled for want of a pencil or notebook. Javatrekking allows me the vehicle to explore my own relationship to these things and to take responsibility where I can. These may be small contributions in the greater scheme of things, but as an old Indonesian farmer advised me…”Add your light to the sum of lights.”

Dean has clearly taken that advice seriously. His many initiatives include forming the Coffeelands Landmine Victims Trust, which works in Central America and Vietnam, co-founding Cooperative Coffees, an association of 23 local coffee roasters around the U.S. and Canada who offer fair trade organic coffee, and simply funding scholarships for individual children of coffee growers in Ethiopia and Papua New Guinea.

Dean Cycon is living proof that it is more than possible to use business as a force for positive social change, while at the same time see the world and have a terrific time.

Published sustainably on recycled paper by Chelsea Green (publisher of my own book Grassroots Marketing: Getting Noticed in a Noisy World), Javatrekker is full of well-told stories and includes some great color photos. It’s available from Dean’s Beans or from the publisher.

Dean Cycon, who happens to be a signer of the Business Ethics Pledge, has pledged to donate 100% of the profits to coffee farmers.

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Things You Might Forget to Pack

Monday, November 5th, 2007

Shel Horowitz’s Monthly Frugal Fun Tip, November 2007

You might be starting to plan a winter vacation or holiday trip (or summer vacation if you’re in the Southern Hemisphere). When it comes time to pack, here are a few things you might not think about:

  • An Ethernet cable: some hotels charge for wireless Internet access but don’t charge for cabled hookup.
  • CDs or an iPod with car-stereo adapter for your rental car (we’re very fond of audiobooks for long trips–we get them out of our local home library and bring them with us).
  • In your carry-on bag and not checked luggage:  a spare pair of undies and socks, prescription meds, eyeglasses, exposed film (are you still using film? I’m not), snacks for the plane in a see-through container and not containing cheese or jelly or liquid–in short, anything that’s hard to replace and would be a major inconvenience not to have. Also any electronics that are too breakable to trust to baggage handlers: camera, computer, etc. Why the undies? In case your bag doesn’t arrive with you–which has happened to me at least six times, and to many other people I know. Some relatives were once without their suitcases for three days when their luggage didn’t make the connection from London to Copenhagen and the bags had to be delivered to their cruise ship at its next port of call–in Estonia!
  • Appropriate shoes for all activities, and especially for walking. You may also need beach and dress shoes.
  • Adapters for anything you’re likely to run down, e.g., camera and laptop and cell phone.
  • International adapters if you’re traveling to someplace that uses a different electricity standard.
  • Cell phone that works in the country you’re traveling to (but check prices on calls before you go! We often don’t bother and buy a local phone card instead because it would be too expensive to actually use the cell phone). Note that many U.S. cell phones are not compatible with European infrastructure.
  • Swimwear and workout clothes, even if you’re not going to the beach. Most hotels have pools and fitness centers; many have hot tubs.
  • Paperwork on all reservations for hotel, air, rental car and/or bus/train, contact information for friends you intend to meet, etc.
  • Passport, driver’s license, international driver’s license: the originals, plus a photocopy in a different part of your luggage, and another photocopy at home with a trusted friend.
  • Any special medical or comfort (neck pillow, eyeshade, etc.) equipment and instructions.
  • Stuff to do during down time: books, long-term writing projects (I’ve written chunks of several of my books while on vacation), games, whatever.
  • An outer layer that will keep you comfortable at ten degrees F below the lowest temperature predicted.
  • A portable dictionary if you’re going someplace with a different dominant language. (I also recommend listening to language tapes ahead of time.)
  • Maps.
  • Clothing that’s flexible in purpose, appropriate for formal and informal uses, comfortable, and very easy to care for–ideally something you can rinse out at night and have ready and dry the following morning.

You can find a whole lot more on frugal travel in my 280-page e-book The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook. Preview it at the Frugal Fun website and purchase it (for the princely sum of $8.50 U.S. on our order page (click on the colored links).

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