A one-time deep-discount (minimum 32 percent) offer from now through December 31 that WILL NOT be repeated, ever. And the more you buy, the bigger the discount, all the way down to 77 percent in case quantities, or 86 percent if you buy all remaining cases (nine, at this writing). Your perfect chance to snap up inexpensive but extremely valuable gifts for business owners, key staff, colleagues, and customers
By Shel Horowitz
This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to:
Already convinced? Click here to get the discount codes and order link.
This is just the tip of the iceberg. Many more life-changing concepts of business success are outlined in my award-winning sixth book, Principled Profit: Marketing That Puts People First.
This book has been endorsed by 82 entrepreneurs and marketers around the world, including
A book that was republished by major publishers in India and Mexico. Winner of the Apex Award for best book in the marketing/PR field.
Already convinced? Click here to get the discount codes and order link.
This book will give thousands of times the value of its tiny purchase price. Implement just one of the dozens of strategies and tactics outlined in clear language, and profits could soar. In fact,
by following my own advice, I transformed my own business (now in its 28th year). At the time the book was published, the vast majority of my copywriting and consulting clients spent between $150 and $500, and then I’d have to go out and hustle more business. Yes, I’m still serving many of those smaller kinds of clients—but I also opened up a whole new profit center and am attracting several clients a year who spend $3000 to as much as $15,000. Let me tell you, that makes profitability a whole lot easier, especially during this very soft economy.
Already convinced? Click here to get the discount codes and order link.
While I certainly can’t guarantee that readers of this book will experience those kinds of successes, I can tell you that if I hadn’t switched my model based on the principles of this book, I might have had to go out and find an actual job. While I’ve had the principles all along, I’ve attracted some incredible business partnerships, opportunities and clients by being very public about supporting the principles I write about in Principled Profit. (I know this because several of those clients have flat-out told me that’s why they chose me.)
What will you pay to buy this gift (or buy it for yourself)? Not the $49.95 I probably should have charged for this kind of a quantum leap business success toolkit…not even the $17.50 list price…How about just $11.95 each for one to four copies, $9.95 each for five to nine copies, $7.95 each for 10 or more…and a $280 case price that works out to just $4 a book (based on an average of 70 copies per case; some have had 72, and one or two have had 68). Buy the temaining nine cases, and pay an incredible $2.50 per book. (Shipping on cases is at actual cost.)
Imagine the growth in your own business if you gave a copy of this book to everyone working in sales, marketing, and customer service—and imagine the goodwill you’ll create by giving it to your own best customers. And don’t forget to keep a copy for yourself! The two hours you spend reading it could open up completely new ways of thinking about how to achieve business success much more easily and profitably.
If you’d like your books autographed and personally inscribed, just tell me the inscription you want, using the comment field. Think how easy this is going to make your holiday shopping!
To get this special, not-to-be-repeated pricing, visit our order form and use one of these codes:
Supplies are limited, and this book will not be reprinted. I am taking it off the market forever on January 1, or when I run out, whichever comes first. (This is not hyperbole and not an idle threat; it’s written into the contract with John Wiley & Sons for my next book.)
P.S. Hire me to speak or train for $5000 or more, and I’ll *give* a copy to every attender, as long as I still have books.
Reviewed by Shel Horowitz
As I complete six years of writing this column, I believe this is the first time I’ve reviewed an e-book instead of a physical book. Not only that, but an e-book with a absurdly low price of $9.95 US. I’ve seen a lot of those, and the vast majority I’d never recommend. They tend to be shallow, fluffy, and to exist only to upsell various other offers.
Tipping the Point is different. It has far more practical value than many e-books I’ve seen at five or even ten times the price.
Basically, it’s a quick-start guide to viral marketing, using integrity and ethics–and incorporating many examples (yes, including upsells). It starts with a theory section, but one made accessible and clear even to people who haven’t studied a lot of marketing–and one emphasizing the importance of building a real relationship. He covers force multipliers, the difference between viral ideas that spread via influencers and those that spread through the general public (a much larger group, of course, and therefore able to spread your idea or product much faster), and even looked at where Malcolm Gladwell’s The Tipping Point may have gotten some of its best ideas. He also covers some niceties as the ratio you need to become self-replicating and the ease with which you can get others to pass your stuff on.
Other goodies:
* 21-item glossary
* 11-point checklist for creating a message that people welcome and pass along
* More in-depth coverage of 14 different strategy success factors (not the same as those on the checklist)
* 12 problems that can sabotage your campaign
* 29 tactics to draw attention to your viral offering
* Plus a gazillion specific URLs for resources (more than I’m willing to hand-count!)
* A software bonus called The DOT (Do It Now), which claims to support you in achieving focus and concentration. It’s PC only and I’m on a Mac, so I can’t vouch for it.
Tom walks his talk, too. In the little over a year we’ve known each other online, I’ve noticed that he’s always doing little favors for me and others, without expectation of a direct return: a principle he espouses repeatedly in Tipping the Point (and one that I recommend in Principled Profit, as well). Oh yes, and he’s set up some nice charity stuff in this e-book, in keeping with the work he’s been doing at JointWinWin for a while now.
The book isn’t perfect. Yes, it does suffer from a few of the typical e-book flaws, like the occasional instance of poor proofreading and amateurish clipart illustrations. And while I prefer to think of his Britishisms (not just spelling, but idioms) as charming, not everyone may feel that way. (It’s honest, though–he is based in England.) But there’s an awful lot of good stuff here.
In fact, there’s so much good stuff that I took the very unusual step of becoming a dealer and putting it up for download on my own cart. And let me tell you, something has to be really good for me to do that. I still can’t believe he only wants $9.95 for this!
Please click here to get your own copy, and yes, I do benefit financially (a little, anyhow) from your purchase.
http://shelhorowitz.com/go/tippingthepoint/
Note: There are two volumes in Tipping the Point. Volume 1 is free and you can download it from this link. Volume 2 is available for $9.95 with the “add to cart” button on the page linked above.
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Disclosure of Material Connection
Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.
