Maybe the stars are aligned differently, or something–I’ve got a ton of people wanting to give you stuff this month, both on the marketing side (including a couple of resources from some of the world’s top marketers that will really change the whole way you think about marketing) and for lovers of frugal fun. (more…)

Down to Business
6 Proven Secrets To Writing A Trash-Proof Press Release
Are Most of Your Business Cards Still in the Box?
Web Log Analysis
How to Walk Up a Mountain: Exposing the Myth of Willpower
How to Create a Standout Press Release
Dealing With Limited Resources

Global Travel Review
Celebrating Chinese Food in American Culture

Shel’s Blog

Restore/Revive Used Clothing: Shel Horowitz’s Monthly Frugal Fun Tip, July 2007 - Volume 11, Number 3Results of Your Feedback

Based on the very positive feedback I got last month, I’m continuing to publish but changing the newsletter format. Instead of sending the whole issue to you as an e-mail, I’ll send you a brief note, like this, with links to the articles. I got roughly 200 responses to my questions about whether I should keep publishing–and about 120 of them were filtered–yikes. Most of those were so totally innocuous that I’m convinced anything with real content will get blocked. E-mail is just too broken!

I wrote back at least a brief note to everyone I could. If you didn’t hear back from me, it means I either didn’t get your feedback (please re-send) or yours was one of the handful that wouldn’t come in or be copied even after I’d rescued it (or, of course, you didn’t receive my answer). What a time-consuming and frustrating communication method!

Advantages of the New Format for You and for Me
http://frugalmarketing.com/newsletters//?p=5

Main Article: How to Restore/Revive Yard Sale and thrift Shop Clothing

Take advantage of the great used clothing bargains, and know what can be fixed or perked up easily.

http://frugalmarketing.com/newsletters/2007/07/04/how-to-restorerevive-yard-sale-and-thrift-shop-clothing/

Which of Shel’s Books is Right for You?
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In Denver/Boulder, CO (on the radio); Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:
http://frugalmarketing.com/newsletters/2007/07/05/heremeet-shel-july-to-december-07/

Latest Additions to the Websites
I haven’t received the list yet from my assistant, but I know we’ve got quite a bit of new stuff. Check http://frugalmarketing.com/newsletters in a day or two.

Administrative Information

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Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Fabulous article at Grok.com on how a buyer’s state of mind may be different when considering a purchase than his or her normal personality.