By Shel Horowitz

This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to:

• Build win-win partnerships with other businesses (even competitors) that can open up new audiences and markets, gain credibility from the endorsement of a trusted third party, and slash marketing costs
• Turn marketing from an expense that generates sales at great effort…into a revenue stream that generates sales more easily—while actually bringing in money directly
• Get inside the mind of the customer and anticipate that customer’s desires and needs

• Harness the Magic Triangle of Business Success, at no cost
• Run a business that demonstrates at every turn that business doesn’t have to be bad, and that businesspeople who have the community’s best interests at heart will continue to succeed

Already convinced? Click here to get the discount codes and order link.

This is just the tip of the iceberg. Many more life-changing concepts of business success are outlined in my award-winning sixth book, Principled Profit: Marketing That Puts People First.

This book has been endorsed by 82 entrepreneurs and marketers around the world, including

• Chicken Soup for the Soul co-creator Jack Canfield
• Internet marketing pioneer Mark Joyner of Simpleology, who invented such innovations as the upsell thank-you page and may have been the first to create meaningful revenue with e-books
• Anne Holland, founder of MarketingSherpa.com
• Jay Conrad Levinson, inventor of Guerrilla Marketing and co-developer of genius advertising campaigns from United’s Friendly Skies to the Marlboro Man (and my co-author on my next book)

A book that was republished by major publishers in India and Mexico. Winner of the Apex Award for best book in the marketing/PR field.

• Southwest Airlines was so excited about this book, the company bought 1000 copies to give to VIPs whom the president wanted to impress; maybe it’s not surprising that Southwest was the only US airline to stay profitable in the 2001-02 recession.

Already convinced? Click here to get the discount codes and order link.

This book will give thousands of times the value of its tiny purchase price. Implement just one of the dozens of strategies and tactics outlined in clear language, and profits could soar. In fact,

by following my own advice, I transformed my own business (now in its 28th year). At the time the book was published, the vast majority of my copywriting and consulting clients spent between $150 and $500, and then I’d have to go out and hustle more business. Yes, I’m still serving many of those smaller kinds of clients—but I also opened up a whole new profit center and am attracting several clients a year who spend $3000 to as much as $15,000. Let me tell you, that makes profitability a whole lot easier, especially during this very soft economy.

Already convinced? Click here to get the discount codes and order link.

While I certainly can’t guarantee that readers of this book will experience those kinds of successes, I can tell you that if I hadn’t switched my model based on the principles of this book, I might have had to go out and find an actual job. While I’ve had the principles all along, I’ve attracted some incredible business partnerships, opportunities and clients by being very public about supporting the principles I write about in Principled Profit. (I know this because several of those clients have flat-out told me that’s why they chose me.)

What will you pay to buy this gift (or buy it for yourself)? Not the $49.95 I probably should have charged for this kind of a quantum leap business success toolkit…not even the $17.50 list price…How about just $11.95 each for one to four copies, $9.95 each for five to nine copies, $7.95 each for 10 or more…and a $280 case price that works out to just $4 a book (based on an average of 70 copies per case; some have had 72, and one or two have had 68). Buy the temaining nine cases, and pay an incredible $2.50 per book. (Shipping on cases is at actual cost.)

Imagine the growth in your own business if you gave a copy of this book to everyone working in sales, marketing, and customer service—and imagine the goodwill you’ll create by giving it to your own best customers. And don’t forget to keep a copy for yourself! The two hours you spend reading it could open up completely new ways of thinking about how to achieve business success much more easily and profitably.

If you’d like your books autographed and personally inscribed, just tell me the inscription you want, using the comment field. Think how easy this is going to make your holiday shopping!

To get this special, not-to-be-repeated pricing, visit our order form and use one of these codes:

• For one copy at $11.95 enter HOLIDAY1
• For two to four copies at $11.95 each enter HOLIDAY2
• For five to nine copies at $9.95 each enter HOLIDAY3
• For ten or more copies at $7.95 each enter HOLIDAY4
• To order by the case contact Shel directly

Supplies are limited, and this book will not be reprinted. I am taking it off the market forever on January 1, or when I run out, whichever comes first. (This is not hyperbole and not an idle threat; it’s written into the contract with John Wiley & Sons for my next book.)

P.S. Hire me to speak or train for $5000 or more, and I’ll *give* a copy to every attender, as long as I still have books.

As I complete six years of writing this column, I believe this is the first time I’ve reviewed an e-book instead of a physical book. Not only that, but an e-book with a absurdly low price of $9.95 US. I’ve seen a lot of those, and the vast majority I’d never recommend. They tend to be shallow, fluffy, and to exist only to upsell various other offers.

Tipping the Point is different. It has far more practical value than many e-books I’ve seen at five or even ten times the price.

Basically, it’s a quick-start guide to viral marketing, using integrity and ethics–and incorporating many examples (yes, including upsells). It starts with a theory section, but one made accessible and clear even to people who haven’t studied a lot of marketing–and one emphasizing the importance of building a real relationship. He covers force multipliers, the difference between viral ideas that spread via influencers and those that spread through the general public (a much larger group, of course, and therefore able to spread your idea or product much faster), and even looked at where Malcolm Gladwell’s The Tipping Point may have gotten some of its best ideas. He also covers some niceties as the ratio you need to become self-replicating and the ease with which you can get others to pass your stuff on.

Other goodies:
* 21-item glossary
* 11-point checklist for creating a message that people welcome and pass along
* More in-depth coverage of 14 different strategy success factors (not the same as those on the checklist)
* 12 problems that can sabotage your campaign
* 29 tactics to draw attention to your viral offering
* Plus a gazillion specific URLs for resources (more than I’m willing to hand-count!)
* A software bonus called The DOT (Do It Now), which claims to support you in achieving focus and concentration. It’s PC only and I’m on a Mac, so I can’t vouch for it.

Tom walks his talk, too. In the little over a year we’ve known each other online, I’ve noticed that he’s always doing little favors for me and others, without expectation of a direct return: a principle he espouses repeatedly in Tipping the Point (and one that I recommend in Principled Profit, as well). Oh yes, and he’s set up some nice charity stuff in this e-book, in keeping with the work he’s been doing at JointWinWin for a while now.

The book isn’t perfect. Yes, it does suffer from a few of the typical e-book flaws, like the occasional instance of poor proofreading and amateurish clipart illustrations. And while I prefer to think of his Britishisms (not just spelling, but idioms) as charming, not everyone may feel that way. (It’s honest, though–he is based in England.) But there’s an awful lot of good stuff here.

In fact, there’s so much good stuff that I took the very unusual step of becoming a dealer and putting it up for download on my own cart. And let me tell you, something has to be really good for me to do that. I still can’t believe he only wants $9.95 for this!

Please click here to get your own copy, and yes, I do benefit financially (a little, anyhow) from your purchase.

http://shelhorowitz.com/go/tippingthepoint/

Note: There are two volumes in Tipping the Point. Volume 1 is free and you can download it from this link. Volume 2 is available for $9.95 with the “add to cart” button on the page linked above.

Related Posts:

• Positive Power Spotlight, January: Green Home Environmental Store
• Positive Power of Principled Profit, August 2009
• Positive Power Spotlight, July 2007: Rocky Mountain Institute
• AISO.net: Positive Power Spotlight, May 2008
• Positive Power Spotlight: Starlight Llama B&B

Related Posts:

• Positive Power Spotlight: U.S. Cellular: “Ethics Pays”
• Another Recommended Book: The Customer Delight Principle
• Positive Power Spotlight: Southwest Airlines
• Zappos.com: Positive Power of Principled Profit Spotlight, June 2007
• Another Recommended Book: Dealing with the Tough Stuff

Related Posts:

• Friends Who Want to Help, May 2009
• Positive Power of Principled Profit, April 2009
• A Lesson on Targeting–And On Redirecting the Conversation to Your Advantage
• Friends Who Want to Help You (February/March 2009)
• New on the Sites, August 2009

Related Posts:

• Another Recommended Book: Integration Marketing by Mark Joyner
• Cognoscenti vs. Hoi Polloi: Shel Horowitz’s Frugal Marketing Tip, Oct. ’09
• Can You Pounce On A Breaking News Event?
• Positive Power Spotlight: Tyson Foods
• Positive Power of Principled Profit, April 2009

Related Posts:

• Positive Power Spotlight: HelpAReporter.com (HARO)
• Get More News Coverage, Part 1–Be Informed: Frugal Marketing Tip, 2/08
• Resources and Approaches to Get Big-Time Publicity: Shel Horowitz’s Book Marketing Tip, Oct. ’09
• Positive Power of Principled Profit, February 2009
• How to Buy Art Inexpensively

Related Posts:

• Positive Power of Principled Profit, November 2008
• Another Recommended Book: The Pursuit of Something Better
• Positive Power Spotlight: Southwest Airlines
• Positive Power Spotlight: Superquinn
• Another Recommended Book: Just Good Business, by Kellie A. McElhaney

Related Posts:

• Positive Power of Principled Profit, October 2008
• Positive Power Spotlight: Tyson Foods
• AISO.net: Positive Power Spotlight, May 2008
• Colleagues Who Want to Help–Your Chance to Blog at FastCompany
• How to Cold-Pitch a Reporter: Frugal Marketing Tip, April ’09

Some of these were aimed at publishers and printers, and some at consumers. One of the latter–which I learned about not at BEA but in a personal note from one of the founders–is EcoLibris.com, whose slogan is “Every book you read was once a tree. Now you can plant a tree for every book you read.”

Like carbon offset programs, this attempts to let consumers make restitution for the environmental effects of their reading habits. Starting at a dollar per tree and going down slightly with quantity purchases, the group funds reforestation projects in developing countries. It’s a for-profit business, and does retain a percentage of the donations. But it also includes all sorts of interesting environmental information on the site.

One of the pages I like best is the Collaborations page, which lists joint efforts with publishers, authors, bookstores, etc.–who are of course encouraged to spread the word and who receive customer kudos for being Green.

And while I think offset programs are only a temporary solution to reduction of pollution, greenhouse gases, etc., when I think of that convention center filled with literally millions of books and imagine a forest sprouting up with a tree for each book, it’s a vision that has a lot of appeal.

Read Shel Horowitz’s award-winning book, Principled Profit: Marketing That Puts People First, for more on Green and ethical companies succeeding.