–> Ethical and ecological publisher Chelsea Green
–> January Special: Order two or more marketing books during January and take an additional five dollars off–mention PP Newsletter Offer in the comment field
–> Which of Shel’s Books is Right for You?
–> Hear and Meet Shel: In person in Hartford, CT, online, on-air, and over the phone
–> Bob Burg and John David Mann’s “The Go-Giver”
I’m a huge fan of Bob Burg and his “Winning Without Intimdation” approach–in fact, I even reprint one of his newsletter articles in my award-winning sixth book, Principled Profit: Marketing That Puts People First. Bob’s latest book, “The Go-Giver,” shows how to not only be a giving person, but to harness that giving energy with five principles that lead to personal success. Bob’s sending me a copy and I can’t wait to read it.
Meanwhile, he’s trying to get it onto the Amazon bestseller list on January 17. he writes,
“In appreciation for your constituents who do purchase from Amazon during those two days, we’re going to send them a downloadable set of videos from our Extreme Business Makeovers 2007 event that took place in February in Orlando. We would normally sell these for $297.” To get the videos, visit http://www.thegogiver.com/amazon.html
Important notes: First, this page is not active yet; give it a couple of days (write it on your calendar for January 17). Second this is *not* an affiliate link. I’m doing it to support Bob.
–> Latest Additions to the Websites
–> Administrative Information: Subscribe, unsubscribe, back issues, etc.
Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
Photo: Jeff Armstrong (left) greets Shel Horowitz following Shel’s keynote address at the Noteworthy USA convention, Las Vegas, October 5, 2007.
Shel Horowitz’s Positive Power of Principled Profit, Vol. 5, #2, October 2007
When you deal in other people’s money, you very quickly butt up against the perception that your company is likely to be crooked. Through his actions in his own business and his education of his peers, Jeff Armstrong of Armstrong Capital is doing what he can to change that. Starting with the very first line of his website: “Straightforward, Honest, Fair….The Way It Should Be.”
Armstrong, based in the Los Angeles area, deals in real estate notes—for example, buying an owner-financed mortgage from a seller who needs an immediate large infusion of cash, and selling it at a profit to a securities company that can convert it into stock and offer it to its investors.
An early supporter of the Business Ethics Pledge, Armstrong came to my attention because he consistently generates new signers of the Pledge through the link on his website. Most of the people who have generated a larger-than-average number of signatures for me have done so through a single newsletter article–but with Armstrong, it’s ongoing, year after year. It turns out he’s been buying my books since the 1990s, starting with Marketing Without Megabucks, and he told me this is because even before I wrote a book about it, he sensed my strong commitment to ethics in marketing from those earlier works.
He also happens to edit the newsletter for NoteworthyUSA, his industry association, and consistently uses this “bully pulpit” to advance an ethics agenda. And when I heard him address the 300 attenders at Noteworthy’s conference, he stressed both the practical and the moral imperatives of being ethical. He’s not ashamed to admit that he has self-interest as well as altruism as his motives; if enough honest people crowd out the crooks, it’s less likely that government regulators will choke off his industry.
If the group I met when I was hired to keynote Noteworthy’s conference is any indication, Armstrong is having a significant impact. I got a lot of thank-yous from people who said I was reinforcing what they already knew was the right way to run their business, and giving the marketing ammunition necessary to help them prosper with it. Others told me my strategies for attracting and keeping clients through ethics are already working well in their business. And I met a few who are in the business specifically to advance a social change agenda: one woman works to provide capital to women fleeing abusive relationships and starting their lives over; a retired professor couple use their note business to fund water development projects in developing countries. All in all, an impressive group.
It does not surprise me in the least that Jeff Armstrong is quite successful in his own business.
Armstrong Capital: http://www.armstrongcapital.com
NoteworthyUSA: http://www.noteworthyusa.com
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Disclosure of Material Connection
Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.
