–> This month’s Positive Power Spotlight: Eco-Libris
–> Another Recommended Book: All Marketers are Liars by Seth Godin
–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost and boosting your return.
–> Hear and Meet Shel
Monday, June 23, 9 a.m. Eastern (and probably podcast replay available). Shannon Cherry will interview me about Marketing Startup Businesses. http://www.startupspark.com
Thursday, June 26, Hidden Tech lunch at Essalon Cafe, Hadley, MA (not speaking–this is face-to-face networking).
Wednesday, September 17, 2-3 p.m. Shel Horowitz and Dina Friedman sign their award-winning books at the Big E (New England-wide fair), West Springfield, MA, in the Massachusetts Pavilion. Free with fair admission (books available for purchase).
Friday, September 19, 9-11 a.m. (yes, you read that right!), “Book marketing,” Independent Publishers of New England Vendor Panel, Hynes Convention Center, Boston, Classroom 105 (in conjunction with NEIBA, New England Independent Booksellers Association conference).
Radio shows: alternate Mondays, 103.3 FM in the Pioneer Valley, valleyfreeradio.org elsewhere, 4 pm ET:
June 16, River Valley market (new natural foods co-op, Green building)
June 30 (probable): Jon Cadoux, founder and president of Peak Organic Brewing Company
July 14 & 28: TBA
–> Latest Additions to the Websites
–> Excellent Free Books that Used to Cost Money
Both Ken Evoy (SiteSell/SiteBuildIt)and Mark Joyner have recently reset the price to zero for the electronic versions of some of their best stuff. Yes, you’ll have to fill out a form or two. Yes, it’s worth it. These are excellent resources.
.–> Teleteach for Profit
Learn How to Promote, Run and Sell Interactive Teleclasses & Audio Programs
Marcia Yudkin presents a unique package that includes instruction, resources, and feedback to help you start your own successful teleteaching program. Visit the link to find out more and get a free copy of 66 Ways to Use Teleseminars to Promote Your Business or Your Cause. http://tinyurl.com/3h8faf
–> 5 Internet Marketing Traps That Can Derail Your Business
The Blog Squad is giving you a chance to learn from their mistakes so you can make twice as much
money in 2008, in half the time. You don’t want to miss this free session on June 24. Presented by The Blog Squad, Patsi Krakoff and Denise Wakeman, in partnership with Kathleen Gage, the Street Smarts Marketer — Tuesday, June 24 @ 6 p.m. ET
Of course, you know there’s a reason for the freebie: it’s a preview call to introduce you to a 4-week, in-depth mentoring program starting July 1, 2008. Even if the course doesn’t work for you, the free call will provide plenty of valuable information you can’t afford not to know. Click here to register.
–> Get Noticed in a Big Way!
Jill’s new book, GET NOTICED … GET REFERRALS, will be released on JUNE 26TH and we want to give you thousands of dollars worth of valuable and unique gifts from her colleagues – speakers and authors who are the best of the best! Jill’s new book teaches you how to get noticed and become influential using an intuitive, people oriented approach that will serve you throughout your career. SIGN UP TODAY to receive Jill’s newsletter and this generous, empowering one-time offer on JUNE 26TH. GET NOTICED IN A BIG WAY – today! http://www.jilllublin.com/newsletter.php
–> Join the Call: U.S. Business Leaders’ Call for Strong, Science-Based Global Warming Legislation
Last year, 26 major corporations-including General Electric, Ford Motor Company, and Duke Energy-called on Congress to pass aggressive climate legislation that will help significantly reduce global warming pollution. These leaders recognize that implementing solutions to global warming is smart for business. Strong climate policy will spur investments in clean energy technologies, create new jobs, and reduce our dependence on oil. Now, small businesses are joining this call to action. Congress needs to hear directly from the business community that we can protect the climate and boost the economy at the same time. Please urge local businesses and your local Chamber of Commerce to sign our call to action today.
–> Administrative Information
Subscribe, unsubscribe, back issues, etc.
–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.
Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
Just back from my annual trip to Book Expo America, and one of the things I noticed was a definite shift toward sustainability–not just in the books being published, but also in attention to industry practices.
Some of these were aimed at publishers and printers, and some at consumers. One of the latter–which I learned about not at BEA but in a personal note from one of the founders–is EcoLibris.com, whose slogan is “Every book you read was once a tree. Now you can plant a tree for every book you read.”
Like carbon offset programs, this attempts to let consumers make restitution for the environmental effects of their reading habits. Starting at a dollar per tree and going down slightly with quantity purchases, the group funds reforestation projects in developing countries. It’s a for-profit business, and does retain a percentage of the donations. But it also includes all sorts of interesting environmental information on the site.
One of the pages I like best is the Collaborations page, which lists joint efforts with publishers, authors, bookstores, etc.–who are of course encouraged to spread the word and who receive customer kudos for being Green.
And while I think offset programs are only a temporary solution to reduction of pollution, greenhouse gases, etc., when I think of that convention center filled with literally millions of books and imagine a forest sprouting up with a tree for each book, it’s a vision that has a lot of appeal.
Read Shel Horowitz’s award-winning book, Principled Profit: Marketing That Puts People First, for more on Green and ethical companies succeeding.
You are currently browsing the archives for the Positive Power of Principled Profit Spotlight category.
Book Reviews (28)
Frugal Marketing (43)
Positive Power of Principled Profit Spotlight (35)
Principled Profit (19)
Recommened Books (39)
Disclosure of Material Connection
Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.
