–> Match Message, Medium, and Audience
Match Message, Medium, and Audience–if you want your marketing to succeed.  That sounds simple, but what does it actually mean? (Click here to continue reading.)

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Free as a Biz Strategy
Do you offer any freebies to build your business? I sure do!  I’ve built my business on giving away vast quantities of information–but through that, selling both information and brainpower as an author and speaker, and as a consultant and copywriter. Google loves my sites because… click here to continue reading.

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> When I spoke at Willie Crawford’s conference in Orlando last week, I almost skipped the weight loss and body image session given by Laura Fenamore. I’m so glad I went after all! She has a very fresh approach, rooted not in diet or exercise or “shoulds” but in empowerment, positive attitude, and self-esteem–an approach that came out of her own troubled adolescence in an abusive family, but which she was able to channel into this deep and wonderful place. In fact, I was so impressed that I signed up as an affiliate. See for yourself at http://www.itsnotaboutdieting.com/

–> I want to encourage you to get your copy of “42 Rules for Driving Success with Books” on April 8th and receive over $1000 worth of free bonus gifts that will help you and your business thrive! “42 Rules for Driving Success with Books” is a compilation of how 40 successful businesspeople manage to build a business, and their brand, using books. In today’s economy it’s all about standing out and getting noticed – what better way to do that than to become a published author and recognized expert?  I have an essay in the book.  Learn how books will help you:
* Increase your credibility
* Improve client retention
* Grow your business bigger and faster than ever imagined
Buy your copy today and get $1000 worth of free bonus gifts!

–> How to Cold-Pitch a Reporter: Frugal Marketing Tip, April ‘09
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes…triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.  So be smart and don’t do give them any! Only… (Click here to continue reading)

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Friends Who Want to Help, April 2009

• Speakers, Authors, Consultants, Coaches, Experts, Entrepreneurs, CEO’s- SPEAKERS’ SUMMIT ‘09 – THE PINNACLE, May 1-3 in LA Over the last seventeen years Speaker Services has trained and showcased thousands of speakers, always presenting leading edge experts, while introducing state-of-the-art resources. Read more and register: http://www.MyMarketingCart.com/app/?af=879810
• Now Available!  BE THE MEDIA features more than 500 pages with over fifty media experts, educators, and activists (such as David Mathison and Alex Mandossian) who teach you the latest and greatest ways to market and sell your books, music, films, information products and services. The book includes more than 500 pages of material to help you control your rights, have a direct relationship with your audience, and earn more royalties. http://www.1shoppingcart.com/app/?af=955449
• Need a product to sell? If you’ve been around the Internet marketing world for any time at all, you’ve come across 1ShoppingCart.com and all its rebranded variations. Many of the gurus use this software to run their downloadable e-products, their autoresponders, newsletters, etc. The programmer who created 1shoppingcart is George Tran, and George has just released “The Social Marketing Manifesto,” a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms. It retails for $29.97, but I’m offering it for just $18.95. AND you get full resale rights! I have to tell you, I’ve not been impressed with the quality of a lot of the private-label-resale-rights info products out there, but this one is a gem. And one of the things I really like about it is that it’s aimed at (and useful to) both business and nonprofits, and there’s a lot of really good stuff specifically for nonprofits from someone who deeply understands that business model.

–> Hear and Meet Shel, April/May 2009

• Social Media for Book Marketing: Build Communities of FANS! Self-Publishers Online Conference, May 13-15, online. Shel will be presenting the morning of May 14 (time TBA)
• Publishing University ‘09, Three-day conference organized by Independent Book Publishers Association (formerly known as Publishers Marketing Association). Shel will co-present on Teleseminars Wedensday, May 27, at 4 p.m. http://thepublishinguniversity.com (early-bird deadline 4/15/09)  New York City.
• Book Expo America: Shel is probably presenting in the Foreword Magazine/Greater New York Independent Press Center stage, details and topic TBA  May 29-31.  New York City.
• Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more. http://tv.factor77.com/2009/03/25/shel-horowitz-frugal-marketing/
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
  4/6: Morriss Partee: credit unions vs. banks/membership communities
  4/20: Terry Mollner, one of the pioneers of socially responsible investing
  and Common Good Corporations
  5/4: Dr. Therese Ruggiero on Vision Therapy
  5/18: Lisa Vote, Mixed Greens Eco-Boutique
• Replay of my book marketing teleseminar for HappyAbout.com
• Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange

Click here for all the links.

–> Which of Shel’s Books is Right for You?

–> New on the Sites, April 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

–> Get More News Coverage, Part 2-Follow Up
Ok, you read last month’s Frugal Marketing Tip and you’ve identified reporters who’ll be receptive to your pitch. What next? It’ll take two months to answer, because there are two different situations. If you’re responding to a reporter query on HARO or PR Leads/Profnet… click here to continue reading.

–> Help Shel create a new product/website that helps you become more environmentally friendly with little or no expenditure and without significant lifestyle changes by taking this quick 7-question survey:  http://tinyurl.com/painfreegreensurvey

–> Friends Who Want to Help You (March 2009)

• Publicity guru Shannon Cherry’s fifth annual Be Heard Day is March 7. Her nothing-to-buy giveaway starts tomorrow (March 6) and continues through March 20 (Hey, Shannon, maybe you should call it Be Heard Week?). National Be Heard Day appears in Chase’s Calendar of Events, has been recognized in New York State, and has gotten amazing media coverage including being featured by the Associated Press. This year’s giveaway is worth $5500, including information on using social media for publicity from Nancy Marmolejo,  25 ways to hear Ka-Ching! in your business, fast, from Michelle PW, find out how you have more time to have the lifestyle you want from Melanie Benson Strick, and of course, something from me: Ten Cost-Free Ways a Business or Service Can Find New Prospects. Remember–wait until tomorrow. All that’s up there right now is some teaser copy.
• Need a product to sell? If you’ve been around the Internet marketing world for any time at all, you’ve come across 1ShoppingCart.com and all its rebranded variations. Many of the gurus use this software to run their downloadable e-products, their autoresponders, newsletters, etc. The programmer who created 1shoppingcart is George Tran, and George has just released “The Social Marketing Manifesto,” a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms. It retails for $29.97, but I’m offering it for just $18.95. AND you get full resale rights! I have to tell you, I’ve not been impressed with the quality of a lot of the private-label-resale-rights info products out there, but this one is a gem. And one of the things I really like about it is that it’s aimed at (and useful to) both business and nonprofits, and there’s a lot of really good stuff specifically for nonprofits from someone who deeply understands that business model.
• Dr. Mani is giving away a report that explains eight force-multipliers that will help business owners boost profit. I’ve seen the report and it’s well done.  Biz Multiplier Free
  
• Judith Sherven and Jim Sniechowski offer a short thought on the topic of either Relationships or The Freedom to Be Fabulous each day –  5 days a week. No cost. Here’s the first one, which they did for Valentine’s Day:
  With Valentine’s Day coming, Be Fabulous by expressing your genuine care and enjoyment to all those you love.
  AND be sure to RECEIVE their appreciation and all that they give to you.
  Want more? http://www.judithandjim.com/receiving

–> Hear and Meet Shel, Late Feb/March 2009

• Make Yourself More Marketable with a Book, Allison Nazarian’s Do It Yourself Marketing Training Series, Tuesday, March 3rd, noon ET/9 a.m. PT.
• Innovative Solutions to Reduce Direct Mail Expenses, Association of Strategic Marketing/Lorman Education Services, March 11, 1 pm ET/10 a.m. PT.$199 and qualifies for 0.5 credit toward CMM certificate.
• I’m speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28
  
• Book Marketing for Authors, CAPA University in Hartford, May 9, and probably again at Book Expo America in New York, May 29 or 30.
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
• How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com (five-star rating by attendees). Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
• Cross-Marketing: How to Turn Competitors into Partners, an earlier webinar for the same group. Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
• Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it).
• On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read
• This is the last month to hear my InspireMeToday.com luminary interview at no charge.
• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 3/9/09 Ken Foster of Shared Vision Network. 3/23/09 Peter Shankman of HARO, the reporter-source matching service.
  
• Replay of my book marketing teleseminar for HappyAbout.com
• Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange

Click here for all the links.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

–> Get More News Coverage–Be Timely
In today’s instant world, the faster you can get attention when a story breaks, the better your chance of being covered. If you can get a pitch letter or press release in when the ink is still drying on the new development, you’re very likely to be quoted.  Click here to continue reading.

–> Help Shel create a new product/website that helps you become more environmentally friendly with little or no expenditure and without significant lifestyle changes by taking this quick 7-question survey:  http://tinyurl.com/painfreegreensurvey

–> Hear and Meet Shel, January 2009
* Wednesday, February 11, How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com. Register at http://www.brighttalk.com/webcasts/2349/attend
* SuccessPrep Radio‘s Astrid Stromberg Interviews Shel about how to succeed in business while maintaining high standards and moral values.  Tune in Wednesday, March 18th at 9:30AM Pacific / 12:30PM Eastern.
* Two very high-quality membership-based teleseminar series are featuring me later in the year. Paulette Ensign’s Publishing Prosperity series has already started. I’ve heard a few of the calls, and they’re excellent–the one with Marcia Yudkin was especially awesome. And Allison Nazarian, a new friend via Facebook, starts her last-Thursday-of-the-month Do It Yourself Marketing Seminar series (with such worthies as Willie Crawford, Kathleen Gage, and yours truly) in January–and is offering all 16 sessions at just $6 per class if you register by January 14.

–> Friends Who Want to Help You
* When Mark Joyner actually gives something away, snap it up before he changes his mind. One of the most brilliant people in Internet marketing, he liked the Twitter Marketing Strategy Cashmap enough to buy the company. Click here to get yours, no cost.
*The Speakers’ Community is your online learning library.  Susan Levin’s Speakers Community brings you 2 live teleclasses/webinars a month with leading experts. Access the secrets and strategies of savvy professionals and move up the fee ladder fast! No worries if you can’t make the call as it is always available in the audio/mp3 library for you to listen to or download when you are ready to listen. See all the benefits and join the Speakers Community today. For a limited time, she’s offering a discount on the monthly membership and a 60-day free trial.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

–> Frugal Marketing Tip of the Month: Succeed with Social Media
This is my entry for Eban Pagan’s how-to-use social-media contest. Even though I’ve covered social media within the year, I think this nice succinct summary stands well as a Frugal Marketing Tip–and is maybe easier to deal with than the four-part series I ran last spring.  (click here to continue reading)

–> Free Teleseminar, Boost Your Biz with a Blog: How to Build a Professional Blog that Turns Prospects into Clients
Been putting off starting your blog? Get a ton of free advice from the recognized experts: Denise Wakeman and Patsi Krakoff, a/k/a The Blog Squad (is that great branding or what?). They’re doing a free call just for my subscribers, January 8, 2 p.m. ET/11 a.m. PT.   Click here to register: http://www.blogsquadteleseminars.com/shel/

–> Friends and Colleagues Who Want to Help

• Special limited offer while supplies last: As a thank-you for being one of their “luminary” interviewees, InspireMeToday.com gave me ten free one-year premium memberships. They are having great people in all sorts of fields, and members get access to the archives (including my interview) as well.  I’m keeping one for myself…and that leaves nine to give away. The first nine people who order at least two of my books directly from me can get a membership; just put inspiremetoday in the comment field. If you want to know if I still have any left, you can even call (8 a.m. to 10 p.m. US Eastern) 413-586-2388 and ask me.
• Do you speak? Susan Levin from SpeakerServices.com is offering a no-charge webinar with Geoffrey Zimpfer, “Get Paid for Speaking Without Ever Leaving the Comfort of Your Home,” Wednesday, January 7, 11am-Noon Pacific, or 2pm -3pm Eastern. And if you miss it, she’ll send you the recording.  Susan is also offering my readers a $100 discount off the $497 price for her 4-part series, Webinar Marketing Secrets Revealed: Professionals Make Big Money with Webinars–but only if you register by January 14.
• Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession” that she wrote at the request of a few clients. It is available for downloading at no cost, and you also have permission to share the report. Download it at http://www.yudkin.com/recess.htm
• Another recession-buster from Biana Babinsky: the no charge report, “5 Keys For Getting Clients During Recession.”
• For years, Joan Stewart has published one of my favorite e-zines, The Publicity Hound. And every year, she publishes a free “The Best of the Publicity Hound’s Tips of the Week” ebook. Pick up the 2008 edition here.
• Radio host David Ewen writes, “Hello, at COS Radio we are looking for guests to join us on Book World News. On this weekly show, we talk about what is new in publishing, book marketing, and anything else new in the book world. We talk about anything from inside an independent press, book events, new technologies, new ideas in marketing, etc. In the past we’ve had great guests like Google Books, Wall Street Journal, and Publishers Weekly. Our shows can be found on www.cospRadio.com To be a guest on our show, email TodaysAuthor [AT] yahoo.com.” I’ve been a guest on his show as well. If you haven’t done radio before, this is an easy and safe way to get your feet wet.
• Two very high-quality membership-based teleseminar series are featuring me later in the year. Paulette Ensign’s Publishing Prosperity series has already started. I’ve heard a few of the calls, and they’re excellent–the one with Marcia Yudkin was especially awesome. And Allison Nazarian, a new friend via Facebook, starts her last-Thursday-of-the-month Do It Yourself Marketing Seminar series (with such worthies as Willie Crawford, Kathleen Gage, and yours truly) in January–and is offering all 16 sessions at just $6 per class if you register by January 14.
• Kelly Sonora just posted a list of 100 useful blogs for business. I am familiar with about half a dozen of the blogs on this list, and those happen to be among my favorites–there’s even a section on frugality. So it’s probably a pretty good list .

–> Hear and Meet Shel, January 2009

–> Recent Media Coverage of Shel and His Work

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

–> Positive Power Spotlight: Tyson Foods

–> Another Recommended Book: Just Good Business, by Kellie A. McElhaney

–> Boost Your Biz with a Blog: How to Build a Professional Blog that Turns Prospects into Clients
Been putting off starting your blog? Get a ton of free advice from the recognized experts: Denise Wakeman and Patsi Krakoff, a/k/a The Blog Squad (is that great branding or what?). They’re doing a free call just for my subscribers, January 8, 2 p.m. ET/11 a.m. PT.  Click here to register.

–> Holiday Special: Principled Profit
Get a special deal on Principled Profit this holiday season, perfect for gift giving! Order 4 to 9 copies for just $12.95 each plus shipping (actual shipping if they’re all shipped to the same address, or $4.30 each if you’d like them shipped to different addresses), or order 10 or more copies and pay just $10.50 each plus shipping. For foreign orders, order 4 and pay $12.95 each plus $12 shipping, or order 10 or more copies and pay $10.50 each plus shipping. Please note if you’d like a gift acknowledgment included and/or autographed copies.

–> Do Your Holiday Shopping With Us–Discounts on Books for Your Favorite Entrepreneurs
With the holidays coming up, this is a great chance to save money on Shel’s books–they make fabulous gifts for the entrepreneurs, authors, marketers, and business managers in your life, or for those who’d like to be authors or marketers.

–> Friends and Colleagues Who Want to Help

• Real-Life Law of Attraction Success Stories: Real Stories of People Manifesting Health, Wealth, and Happiness is the name of a brand new and very nice book just released (December 1) by Rich German and Robin Hoch.
• OS Radio is looking for guests to join them on Book World News.
• Yvonne Perry has a nice new e-book focused entirely on book promoting online, called Book Marketing in the Digital Age: Online Promotion Made Easy.
• Among the more interesting people I’ve found on Twitter is Kenneth Yu.
• Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession”
• Small Business CEO is a nice new magazine available online at no cost, from the good people at Healthy, Wealthy N Wise.
• My friend Susan Daffron has a nice new book called Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise. Order it on December 11th for free shipping and a big pile of bonuses, including my report, Buzz-Based Book Marketing

(Click here to continue reading)

–> Hear and Meet Shel, December 2008

–> Recent Media Coverage of Shel and His Work, 12/1/08

–> Anatomy of a Promotional Offer
This is a real offer (actually two real offers) that I’m making to you–and then I’m going to analyze it and show you my exact thinking in constructing it. I think this may be extremely helpful in your own marketing, especially since I deliberately violate two key marketing rules. (Click here to continue reading)

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

–> Frugal Marketing Tip, Ten Great Rules for PR in the 21st Century

–> Friends and Colleagues Who Want to Help

• Real-Life Law of Attraction Success Stories: Real Stories of People Manifesting Health, Wealth, and Happiness is the name of a brand new and very nice book just released (December 1) by Rich German and Robin Hoch.
• OS Radio is looking for guests to join them on Book World News.
• Yvonne Perry has a nice new e-book focused entirely on book promoting online, called Book Marketing in the Digital Age: Online Promotion Made Easy.
• Among the more interesting people I’ve found on Twitter is Kenneth Yu.
• Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession”
• Small Business CEO is a nice new magazine available online at no cost, from the good people at Healthy, Wealthy N Wise.
• My friend Susan Daffron has a nice new book called Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise. Order it on December 11th for free shipping and a big pile of bonuses, including my report, Buzz-Based Book Marketing

(Click here to continue reading)

–> Hear and Meet Shel, December 2008

–> Recent Media Coverage of Shel and His Work, 12/1/08

–> Anatomy of a Promotional Offer
This is a real offer (actually two real offers) that I’m making to you–and then I’m going to analyze it and show you my exact thinking in constructing it. I think this may be extremely helpful in your own marketing, especially since I deliberately violate two key marketing rules. (Click here to continue reading)

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

–> Positive Power Spotlight: Equality Business Advisory Council

–> Another Recommended Book: The Customer Delight Principle

–> Holiday Special: Principled Profit
Get a special deal on Principled Profit this holiday season, perfect for gift giving! Order 4 to 9 copies for just $12.95 each plus shipping (actual shipping if they’re all shipped to the same address, or $4.30 each if you’d like them shipped to different addresses), or order 10 or more copies and pay just $10.50 each plus shipping. For foreign orders, order 4 and pay $12.95 each plus $12 shipping, or order 10 or more copies and pay $10.50 each plus shipping. Please note if you’d like a gift acknowledgment included and/or autographed copies.

–> Do Your Holiday Shopping With Us–Discounts on Books for Your Favorite Entrepreneurs
With the holidays coming up, this is a great chance to save money on Shel’s books–they make fabulous gifts for the entrepreneurs, authors, marketers, and business managers in your life, or for those who’d like to be authors or marketers.

–> Friends and Colleagues Who Want to Help

• Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession”
• Mark Joyner’s up to something mysterious (and no doubt extremely profitably to those who follow his advice)–and this time, he has the help of 668 people who entered their best thinking about the four most important areas to invest. Knowing Mark, my guess is that he’s talking about investing things other than money…
• Small Business CEO is a nice new magazine available online at no cost, from the good people at Healthy, Wealthy N Wise.

(Click here to continue reading)

–> Hear and Meet Shel, November/December 2008

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Yesterday, Wednesday, October 15, I blogged about some aspect of poverty as part of Blog Action Day. 7000 blogs will participate. Please stop by and see my post: http://www.principledprofit.com/good-business-blog/

–> Newman’s Own: Positive Power Spotlight, October ‘08
If ever a business created the perfect positive storm around quality, integrity, and product story, it was Newman’s Own. This selection of salad dressings, snack foods, and other goodies has been on my list of businesses to feature in this column for many years. It took Paul Newman’s death to move it to the front of the line.

–> Another Recommended Book: The 4Cs of Truth in Communications
The 4Cs of Truth in Communications: How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication, by Isabelle Albanese (Ithaca: Paramount Mountain Publishing, 2007)

–> Holiday Special: Principled Profit
Get a special deal on Principled Profit this holiday season, perfect for gift giving! Order 4 to 9 copies for just $12.95 each plus shipping (actual shipping if they’re all shipped to the same address, or $4.30 each if you’d like them shipped to different addresses), or order 10 or more copies and pay just $10.50 each plus shipping. For foreign orders, order 4 and pay $12.95 each plus $12 shipping, or order 10 or more copies and pay $10.50 each plus shipping. Please note if you’d like a gift acknowledgment included and/or autographed copies.

–> Do Your Holiday Shopping With Us–Discounts on Books for Your Favorite Entrepreneurs
With the holidays coming up, this is a great chance to save money on Shel’s books–they make fabulous gifts for the entrepreneurs, authors, marketers, and business managers in your life, or for those who’d like to be authors or marketers.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> How to Get Grassroots Marketing for Half-Price
Over 300 pages of solid information on lowering your marketing cost, boosting your return

–> Friends and Colleagues Who Want to Help

• Your Chance to Blog at FastCompany.com
• Powerful Interview with Joe Sugarman, and More
• Paulette Ensign’s Publishing Prosperity Course
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Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388