-> This is the Final Issue of Shel Horowitz’s Monthly Frugal Fun Tips

As I’ve mentioned in the past several issues, I set a deadline of March, 2010 for this newsletter to be self-supporting through voluntary donations. You’ve voted with your feet. I have been giving of myself every month in this newsletter all the way back to May, 1997. I’ve told you hundreds of ways to save money on travel, dining, entertainment, kid activities, cheap shopping, recreation, and more. 13 years in, I can’t do it for free anymore, and you don’t want to pay for it. So with this issue, I fold my tent. I’ll still send you the notices of upcoming events and offers, since I’ll be doing that for my paid subscribers to other newsletters—but I’m all done writing this monthly tip. Be sure to scroll down for the final tip; it’s a good one.

If you’d like to say thank-you for all these years of service, and get extremely valuable information a the same time, may I suggest that you purchase one or both of my consumer e-books, both designed to save you many times their very small purchase price:

Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, which will help you become more Green and save money

The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant’s Pocketbook, which saves you big bucks on travel, dining, entertainment, and other FUN

NOTE: the above links go to the preview pages. If you want to go directly to the order form, use this link instead.

-> This Month’s Tip: Be Your Own Food Producer

Here in the Northeastern United States, spring is in the air and people are beginning to think about their gardens. If you’ve never had a garden, or even if you don’t have a place for a garden, think about doing so. Consider this… (Click here to continue reading)

-> All Pre-March Clean and Green Memberships Extended

Note: Because February presented some logistical challenges in getting the Club rolling, if you joined the Clean and Green Club in January or February either as a paying member or for the two-month no-cost trial, we are counting your membership as starting from March 1; trial memberships will run through March and April.

There are now well more than one million exact-match hits on Google for “Guerrilla Marketing Goes Green”–wow! I don’t think I’ve ever been involved with something that had this much buzz.

This book is going to make some serious waves. It’s a completely different approach to the business mindset, based in ethics, cooperation, and environmental principles, and it’s generating some significant buzz. Reporters who’ve been interviewing me have been asking a lot deeper questions than I’m accustomed to getting–which is great.

Grab your copy and run your business according to its principles. You may find you suddenly have a significant competitive edge, and that it’s easier to be profitable even during a downturn.

Three formats available: paperback, Kindle, and traditional e-book. However you buy it, be sure to visit

http://guerrillamarketinggoesgreen.com/bonuses to claim the $2600 worth of bonuses (that’s about 120 times the price of the book!).

For paperback, your choice of five bookseller links from the bottom of the home page and several other pages at http://guerrillamarketinggoesgreen.com

For e-books for B&N Nook, Blackberry, iPhone, iPhone Touch, PC and MAC: click here

For Kindle: click here

Oh, and if you’d like to help out with the launch, and at your option earn some very healthy commissions, please visit http://guerrillamarketinggoesgreen.com/submit-a-bonus/jv

-> Hear and Meet Shel

• John Ritskowitz, a/k/a the Marketing Medic, will be interviewing both me and my Guerrilla Marketing Goes Green co-author Jay Conrad Levinson Tuesday, March 16, 3 pm ET/noon PT. This should be interesting, because John is coming up from Connecticut to do the interview live, and Jay will join us by phone from Florida. John and I have known each other online for several years, but have never met. So he’s coming up for the afternoon, we’ll have lunch together, I’ll show him around the farm, I’ll tape an interview with him for my Clean and Green Club, and then he’ll interview me and Jay. By that time, we should be all warmed up and will probably head into some pretty advanced territory. https://www1.gotomeeting.com/register/481396353
• Dave Mathison from Be The Media–a wonderful book, BTW–interviews me on Green markerting. david (at) bethemedia.com
• Just Added! I’ll be speaking in NYC Friday March 19 at GoGreenExpo’s Business Day, 12:30 pm ET, and then signing copies of Guerrilla Marketing Goes Green. Business buyers get in at no charge on Friday (with a relevant business card). If you’d like to attend Saturday and/or Sunday, here’s a discount code (gets you into the Architecture Fair also): visit http://www.gogreenexpo.com and use promo code NYSPEAKER when registering for tickets.
• March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
• April 15, 9 pm ET/6 pm PT: Tweleseminar, “Communicate the Value in Your Values.” Justin Sachs, justin (at) justinsachscompanies.com
• April 24, I’ll be exhibiting at the Sustainability Expo in downtown Amherst, MA: CiccarelloS (at) amherstma.gov
• April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
• April 29, 3 pm ET/noon PT, I’ll be presenting on Grassroots Book Marketing Strategies for Stephanie Chandler’s virtual Nonfiction Book Writers Conference: Contact janica (at) authoritypublishing.com
• May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm
• It looks pretty likely that I’ll be speaking on Green Marketing at SolarFest, sometime the weekend of July 16-18, in Tinmouth, Vermont. This is a wonderful event; I attended several years ago, and you can read about it here: http://www.frugalfun.com/solarfest.html
• October 12 at 7pm ET/4 pm PT: My third annual presentation to the MUSE Online Writers Conference. This time, Selling a Self-Published Book to a Traditional Publisher

-> Friends Who Want to Help You

• I’ve listened to several calls with Jack Zufelt over the years, and read a number of his newsletters. He’s smart, aggressive, and not afraid to be direct. $1 gets you a trial of his DNA of Success membership program – read all the details at http://bit.ly/b0C7Cg (affiliate link)
• If you’re a freelancer, consultant or solo professional in any field, I have a book recommendation for you. My friend Ed Gandia and two co-authors just released The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle (Penguin/Alpha). This book is brimming with practical, proven strategies the authors have used to consistently attract great clients, earn high incomes and enjoy a flexible lifestyle. And if you pick up a copy by midnight this Friday, you’ll get up to $321 in extra goodies. To learn more, visit http://www.TheWealthyFreelancer.com/amazon
• There’s no better way to get traditional press (a/k/a mainstream media) covering you than to answer inquiries from reporters looking for sources. I’ve used this strategy to be cited multiple times in the New York Times, Wall Street Journal, Entrepreneur, even Woman’s Day (among many, many others). I subscribe to every service I know about that connects journalists and sources. My old friend Steve Harrison from Radio TV Interview Report has just launched a new one, with no charge for leads. http://bit.ly/bD6WzG (affiliate link). Given how much it costs to advertise in RTIR, this is a real bargain, at zero cost.

-> New on the Sites, March 2010

-> Media Coverage of Shel

-> Which of Shel’s Books is Right for You?

-> Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Some exciting things! I’ll be speaking at ForumDavos, Davos, Switzerland in February…Clean and Green Club is ready to launch and you can be a charter member…this is the final month of the sale on Principled Profit, with prices as low as $2.50 book in quantity.

-> A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life
A one-time deep-discount (minimum 32 percent) offer from now through December 31 that WILL NOT be repeated, ever. And the more you buy, the bigger the discount, all the way down to 77 percent, in case quantities. Your perfect chance to snap up inexpensive but extremely valuable gifts for business owners, key staff, colleagues, and customers.  This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to… (click here to continue reading)

Some of the opportunities mentioned pay a commission to Shel. Shel maintains high quality standards for mention in this column, and has either personally vetted the product, experienced previous products of top quality from the provider, or mentions in the write-up that he hasn’t seen it. Many products get turned down if they don’t meet these criteria. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

–> Media Coverage of Shel

–> A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life
A one-time deep-discount (minimum 32 percent) offer from now through December 31 that WILL NOT be repeated, ever. And the more you buy, the bigger the discount, all the way down to 77 percent, in case quantities. Your perfect chance to snap up inexpensive but extremely valuable gifts for business owners, key staff, colleagues, and customers
This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to… (click here to continue reading)

–> Very Important: The Sustainability of My Newsletters—Please Read
Don’t panic—I’m not getting rid of the newsletters. But I *am* changing the business model. Please read on for the reasons why, the important details of what happens next, and how you can participate most effectively for your own needs.
(click here to continue reading)

–> Positive Power Spotlight: Neighborhood Fruit/RideBuzz
As a long time “Green evangelist,” I’ve always been a big fan of clearinghouses that reduce waste and let people share resources. It’s better for the planet, better for the pocketbook, and better for building community.  This month, I’m going to share two such initiatives from opposite ends of the country. (click here to continue reading)

–> Another Recommended Book: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Of the dozen or so books I’ve read on Internet-based communities (and their application for marketing), Trust Agents stands head-and-shoulders above the rest. Normally when I review a book, I take a page of notes, maybe two. In the smallest handwriting I can still read, I had more than half a page by the time I got to the end of Chapter 1! By the time I was done, I had four full pages. (click here to continue reading)

–> Hear & Meet Shel, November 2009

• If you’re a consultant or business coach or you’ve had a desire to become one, then you’ll be excited to know that tomorrow, David Frey and Elsom Eldridge are kicking off the week-long no-cost Consulting Masters Telesummit. It starts on Monday, November 16th. The interview that I contributed to this event describes how to get raving testimonials for your consulting business even if you’re just starting out.
• Environmental journalist Diane Tegarden interviews me December 8, 1 pm ET/10 a.m. ET, for her monthly 30-minute Renewable Energy Radio Show (I imagine we’ll be talking both about Painless Green on the consumer side and Guerrilla Marketing Goes Green on the business side). Listen in: 712-338-8710, PIN number 618#
• March 24, I’m doing a teleseminar for Stacy Karacostas: stacy (at) success-stream.com
• April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/

–> Friends Who Want to Help, November 2009

-> A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life
A one-time deep-discount (minimum 32 percent) offer from now through December 31 that WILL NOT be repeated, ever. And the more you buy, the bigger the discount, all the way down to 77 percent, in case quantities. Your perfect chance to snap up inexpensive but extremely valuable gifts for business owners, key staff, colleagues, and customers
This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to…
Click here to continue reading

-> Very Important: The Sustainability of My Newsletters—Please Read
Don’t panic—I’m not getting rid of the newsletters. But I *am* changing the business model. Please read on for the reasons why, the important details of what happens next, and how you can participate most effectively for your own needs.
Click here to continue reading

-> Revisiting Postal Direct Mail, Part 2: Holding Down Costs: Frugal Marketing Tip, Nov. ‘09
Postal direct mail isn’t cheap, and if you only have a two percent response (considered pretty good, believe it or not), that means a mailing that costs you one dollar per envelope costs you fifty dollars per sale! A one percent response costs $100 per sale. Big ouch! Here are a few ideas to bring down the costs of those mailings…
Click here to continue reading

-> Hear & Meet Shel, November 2009

• Environmental journalist Diane Tegarden interviews me December 8, 1 pm ET/10 a.m. ET, for her monthly 30-minute Renewable Energy Radio Show (I imagine we’ll be talking both about Painless Green on the consumer side and Guerrilla Marketing Goes Green on the business side). Listen in: 712-338-8710, PIN number 618#
• March 24, I’m doing a teleseminar for Stacy Karacostas: stacy (at) success-stream.com
• April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/

-> Friends Who Want to Help, November 2009

Don’t panic—I’m not getting rid of the newsletters. But I *am* changing the business model. Please read on for the reasons why, the important details of what happens next, and how you can participate most effectively for your own needs.

—Shel

Sustainability, the idea that something can maintain itself, has been important to me for decades. I’ve been part of the environmental movement since at least 1972, and writing about it since at least 1974.

When something is sustainable,

• The energy that comes out of it at least compensates for the energy that goes in—whether that energy is represented by money, time, solar, wind, oil, coal, etc.
• The materials and labor that go into it can be regenerated in ways that don’t deplete or damage the environment
• The end product does not pollute, and wastes created in its production, use, and disposal don’t have a negative impact

When I’ve written and spoken about sustainability, I’ve tended to focus on environmental sustainability. But as you see above, economic sustainability is also important. In fact, environmental and economic sustainability go hand-in-hand; when looking at the big picture, you really can’t have one without the other.

And the unfortunate truth is that these newsletters are currently not economically sustainable. I’ve been writing four complete newsletters a month, basically for free. And I can’t do that any more.

Most people with long-running free-subscription newsletters fund them with some mix of ad sales, affiliate commissions, and their own product sales. For a few years, I was able to cover the costs of hosting and maintaining all my sites and newsletter lists with Google ad sales, and the only area that I was losing money was in my uncompensated time to write the newsletters and put them together (a significant amount of time that could otherwise be used for income-producing activity). But in the last couple of years, Google has fallen away to about one-third of previous revenues, as people become inured to the ads and stop clicking on them.

Affiliate commissions have never been more than a pittance, with one exception for a one-time event that I promoted very heavily, and even that was not exactly a ticket to the moon. And while I do sell a few of my own books to my readers, once again, it’s not a large number and usually involves some kind of discount.

If I am to continue spending many hours writing and organizing these newsletters, it has to be economically sustainable. Income has to cover (at a bare minimum) the cost of the domains, the e-mail service, and the person I pay to keep the sites maintained. Ideally, it would also cover my time. And to date, neither of those have happened.

So…here’s what we’re going to do. November and December will continue as they’ve always been. Beginning with the January issues, I’m going to experiment with three different models: (more…)

–> Positive Power Spotlight, October 2009: Starlight Llama B&B
Several months ago, I had Dee Boyle-Clapp, co-owner of Starlight Llama Bed & Breakfast in Florence, MA, as a guest on my radio show. Prior to the show, she sent me a marvelous list of the Green steps she and her husband have taken with the inn, and the list so inspired me that I put it in my Future Positive Power Spotlight file.  Click here to continue reading.

–> Another Recommended Book: Integration Marketing by Mark Joyner
In the new approach to marketing that I discuss in my award-wining sixth book Principled Profit: Marketing That Puts People First, one of the cornerstones is building partnerships with others who can market for you.   Mark Joyner has taken this principle and essentially…  Click here to continue reading.

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here.

–> Hear & Meet Shel

• Marc Grant interviews me about business ethics this Thursday, 11 a.m. ET. 
• Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers” – listen to the audio at http://grassrootsmarketingforauthors.com/interview.html
• A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).
• Negotiating with meeting planners in Africa for January, Switzerland for February. Nothing definite. If you have a lead on a paying gig in or near Switzerland, I would pay a nice commission if it materializes.
• March 24, I’m doing a teleseminar for Stacy Karacostas.
• April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York.
• Click here to access all the links and contact info: http://frugalmarketing.com/newsletters/2009/10/04/hear-meet-shel-october-2009/

–> Friends Who Want to Help

• I’ve long been a believer in the incredible positive benefits of being a “giver”; it’s something I’ve talked about in Principled Profit and elsewhere. So I was delighted to discover a book built entirely around this concept. The book, The Power of Giving: How Giving Back Enriches Us All reveals strategies and secrets of people who possess true wealth and happiness: making the world a better place, which has the side benefit of bringing a great deal back to you–but only if your giving stems from sincerity rather than selfishness. I was also quite impressed with the authors’ philosophy — and with their commitment to give away 100% of the royalties they receive. I’ve poked into several sections of the book and have found gems all the way through.  
• Are you a blogger, marketer, or entrepreneur? You may have heard that last Monday, the U.S. Federal Trade Commission came out with a new set of guidelines that require disclosures from bloggers and affiliates and that appear to change the game when it comes to using results-based testimonials. Marcia Yudkin, one of the smartest people I know (I first met her when she was a professor at Smith College, more than 20 years ago), is interviewing business attorney and author Jean Sifleet on exactly what the new FTC regulations mean and do not mean for bloggers, copywriters, marketers and entrepreneurs.  Anyone who registers ahead of time has the opportunity to submit a question for the interview. The quality of Marcia’s information tends to be superb, and I’m sure she’s chosen well to explain this complex and very important new rule. The call should be available on or around October 30, and you can register to purchase the recording in either MP3 or CD (choose at the bottom of her page), for $39.97–and submit any questions ahead of time, so they might be chosen for the call. 
• Author 101 University Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.
• A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places-and displays results before you even click? Try it yourself at on our search page – click where it says “Say Hello to Search 2.0?” and start typing your query.
• Sokule (pronounced so-cool) is a cool new Twitter-like social network offering some revenue possibilities. 
• This is by far the cheapest program on how to become a #1 bestseller that I’ve ever seen. 9 audios, plus support materials and bonuses. I have not personally reviewed the material but I did look at the scope of what it covers, seems like a lot of good info. Again, I haven’t listened–just sharing the information.
• Click here to access all the links: http://frugalmarketing.com/newsletters/?p=1279

–> Which of Shel’s Books is Right for You?

–> New on the Sites, October, 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since September, 2003 by Shel Horowitz

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

–> Cognoscenti vs. Hoi Polloi
Yeah, the big words in the headline are on purpose…and very relevant. Cognoscenti are those in the know, the experts, connoisseurs (same route word, I believe—but French origin, rather than Italian). the secret society, if you will. What Edward Bulwer-Lytton called “the great unwashed.” Hoi polloi are the rest of us, the masses. Sometimes you want to market to one sometimes the other. There’s actually a lot to be said for… Click here to continue reading.

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here.

–> Friends Who Want to Help

• The average online retailer converts less than 2% of visitors into customers. That leaves a lot of room for improvement. Though research shows that engaging videos can help boost conversion rates many online merchants struggle with creating effective videos. Pixability from Cambridge, MA has come up with an easy, innovative (and cost-effective!) way to produce videos that help your conversions.  Learn more: http://www.pixability.com/frugal
• The brilliant George Kao, the best social media trainer I’ve ever encountered (and I’ve tried quite a few), is actually letting me share his slides from his fantastic presentation on September 22. If, now or in the future, you expect to be marketing on social media, and especially Facebook, Twitter, and LinkedIn, you absolutely want to spend some good focused time with these slides.  http://georgekao.com/socialslides
• Booklets are Much Easier to Write than Books-Learn the Secrets Paulette Ensign, the Booklet Queen, is running a new teleseminar series: interviewing nine people who’ve been successful as authors of booklets. Booklet Author Success Series Paulette beleives in delivering a lot of value, and her interviews generally go well beyond the basics. This series is no exception. Among the topics: preselling thousands of copies before you write the first word, partnering effectively with charities, using the same content a gazillion different ways. The first of these calls starts today, September 15, 2 pm Eastern-but don’t fret if you missed it. She’s making recordings available.Reminder also that I’ll be speaking for Paulette Thursday evening on creative book marketing and bulk book sales; see the “Hear and Meet Shel” section
• Tipping the Point is a quick-start guide to viral marketing, using integrity and ethics-and incorporating many examples.  In fact, there’s so much good stuff that I took the very unusual step of becoming a dealer and putting it up for download on my own cart. And let me tell you, something has to be really good for me to do that. I still can’t believe he only wants $9.95 for this!  Please click here to get your own copy, and yes, I do benefit financially (a little, anyhow) from your purchase.  http://shelhorowitz.com/go/tippingthepoint/
• Author 101 University Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas. http://snipurl.com/25r7o
• If you’ve seen Mark Joyner’s wonderful Cashmap series, you know that he and his business partner Brad Semp, and some subject-matter experts, have created a wonderful tool for thinking differently and holistically about a whole range of stuff, from managing e-mail to healthy eating to happy marriage. Mark is offering quite a deal right now: 10 of his best Cashmaps for just a dollar, and a free month of the Cashmap program. Grab this one before his sanity returns.
• Jim Donovan, author of several bestselling books on having a happier life (and a long-time friend and occasional co-panelist), wants you to have a happy middle-aged and elder life. He writes, “If you didn’t know when you were born, how old would you be?”  Are you ageless – full of energy and ready to go – no matter what your birth certificate says? Or does the prospect of aging leave you deeply concerned about what lies ahead?  The rest of your life can be the best of your life: http://www.BestLifeBook.com
• Two new no-cost offerings from The Blog Squad, known for their high-content programs:
  Get the Best Out of Your Blog – Free 5-Part Video Course: http://www.kickstartcart.com/app/?Clk=3217930
  Quality Blog Traffic – Free Audio Program: http://www.kickstartcart.com/app/?Clk=3217931
• A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places-and displays results before you even click? Try it yourself at http://frugalmarketing.com/search.shtml#web – click where it says “Say Hello to Search 2.0? and start typing your query. You might want to bookmark this page, which also allows you to search all of my dozen-plus sites at once and even provides tips to help you find exactly what you want in any search (people have thanked me quite a few times for this little tipsheet).
• Judith and Jim’s “Bridging Heart and Marketing III (BH&M III) – the Soft Sell Virtual Conference,” October 8-18, online from anywhere in the world. The conference motto is “Marketing with Consciousness and Conscience.” Judith and Jim are the authors of The Heart of Marketing: Love Your Customers and They Will Love You Back, which I reviewed a few months ago at http://frugalmarketing.com/newsletters/2009/04/15/another-recommended-book-the-heart-of-marketing/ Learn more at http://www.1shoppingcart.com/app/?Clk=3221681
• Sokule (pronounced so-cool) is a cool new Twitter-like social network offering some revenue possibilities. Check into it at http://su.pr/ADj6Fh
• AdWords guru Perry Marshall has a new version of his Definitive Guide. He’s one of only two people I trust for useful, actionable AdWords strategy. The 2010 edition actually has over a dozen brand new chapters covering things like the Content Network, Analytics, Quality Score, and the new interface. Prices start at $49 for the basic one-module version: http://bit.ly/5YdBJ
• This is by far the cheapest program on how to become a #1 bestseller that I’ve ever seen. 9 audios, plus support materials and bonuses. I have not personally reviewed the material but I did look at the scope of what it covers, seems like a lot of good info. Again, I haven’t listened–just sharing the information. http://shelhorowitz.com/go/yourbestseller/

–> Hear & Meet Shel, October 2009

–> Which of Shel’s Books is Right for You?

–> New on the Sites, October 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

–> Mobile Marketing, Part 2: Legal, Ethical, and Strategic Considerations
The careful mobile marketer will keep some basic principles in mind, not only to avoid alienating your prospects, but to stay on the right side of the law. First of all… (Click here to continue reading)

–> Travel advisory: Traveling to the American Southwest (or live there?) Be sure to read the article we’ve just posted about Valley Fever.  Valley Fever: The Southwest’s Local Secret

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here.

–> Friends Who Want to Help

–> Hear & Meet Shel

• September 9, I’ll be Janice Campbell’s podcast guest at 3:30 p.m. ET/12:30 p.m. PT, discussing ethical success strategies you can implement in your business. Janice has also named me to her Board of Experts for the National Association of Independent Writers and Editors, http://www.NAIWE.com (she’s the organization’s Director). More info: jcwords@gmail.com
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar”
• “How and Why to Green Your Work Life,” GreenWorks: Green Career and Job Development Symposium, Friday, Sept. 11, 2009, Southern Connecticut State University, New Haven, http://ctfolk.com/ctff/greenworks.html (and there’s a Green Expo/Folk Festival the next day at Edgerton Park, http://ctfolk.com/ctff/index.html I’m on a two-person panel, and I’ll be focusing on the “Why” part–the Principled Profit rationale.  I’ll also have a table at both events. Stop by and say hi.
• Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum) on his Entrepreneurship American Style radio show, http://www.seniorgazette.net/EntrepreneurshipAmericanStyleRadioProgram.html
• Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.”
• Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing). http://www.blogtalkradio.com/KimS
• A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices.com interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).

–> Mobile Marketing, Part 1: The Newest Frontier
Three times as many people carry a cell phone or PDA than use stand-alone computers. And the opportunity for marketers, particularly for those willing to be pioneers while the field is wide open, is huge. Mobile marketing is in its earliest stage, where the Internet was around 1996. If you have an appropriate offering and strategy now, you might just ride the next boom. Just in the US, sales of hard goods (not including downloadable purchases) via mobile is expected to go from $480 million in 2006 to $1.9 billion in 2010 (that’s a nearly 400 percent increase in four years). And some experts expect mobile to become the most popular way to pay for a transaction within the next few years.  But you need a roadmap in this universe, where a wrong turn could leave you bleeding and broke. I recommend…  (Click here to continue reading.)

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/

–> Hear & Meet Shel

• Shel addresses the Holyoke, MA Rotary Club Tuesday, August 11, Noon ET, at the Delaney House, Route 5.
• If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst. I’ll be at the reception the evening of September 3. He’s painting up a storm!
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar”
• “How and Why to Green Your Work Life,” GreenWorks: Green Career and Job Development Symposium, Friday, Sept. 11, 2009, Southern Connecticut State University, New Haven (and there’s a Green Expo/Folk Festival the next day at Edgerton Park). I’m on a two-person panel, and I’ll be focusing on the “Why” part–the Principled Profit rationale.  I’ll also have a table at both events. Stop by and say hi.
• Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum) on his Entrepreneurship American Style radio show.
• Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.” This is an experiment, and as part of my contract, I have promised to send out a series of three solo mailings: two about their HealthCoach training and one about my program (which I think also mentions the other programs for the month). So even though you don’t usually get solo mailings from me, be aware of these.
• Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing).

–> Friends Who Want to Help

My two favorite social media trainers both have offerings for you this month!

• George Kao Long-Term Training in Social Media: If you’ve ever been on a webinar with George Kao, you’ll know why he gets my vote for the person who adds the most value of any trainer I’ve experienced. He combines amazingly good information with a strong and solid commitment to ethics. His 11+ hour course plus bonuses is a bargain at the retail price of $500–the slides alone could probably be sold for $197. But I’ve negotiated a price of $330 (saving $170) if you act by August 8 (you have up to a year to actually enroll), and it comes with a money-back guarantee. To get this price, visit http://georgekao.com/socialmedia and enter the coupon code shelhorowitz
• Mari Smith One-Day  Social Media Training, August 14: Coming up very soon: The amazing Mari Smith is doing “Social Media in a Day,” in San Diego next week: August 14, to be exact. Mari personally convinced me to get on Facebook and has given me many pointers on social media. Fast Company called her “The Pied Piper of Facebook.”  http://www.kickstartcart.com/app/?Clk=3182187
• Dr. Mani’s New Book Benefits Child Heart Patients: Remember my friend Dr. Mani Sivasubramanian, India-based pediatric cardiac surgeon, e-book author, and Internet entrepreneur? He’s about to release his first physical book: Think, Write & Retire!–and all profits will go to funding heart surgery for needy children.
• Author 101 University: Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

–> How to Jumpstart Your Market Research–For Pennies, or For Nothing
Here are some quick and easy no-cost ways to begin market research, beginning with your own customers–which I would certainly do before bringing in a firm for more professional results. That way…  (Click here to continue reading.)

–> Are You the “Magic Connector” for Shel’s Next Book?
Want to get an acknowledgement in my eighth book,  Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), which will be published in 2010 by Wiley & Sons? Not to mention a few copies you can show around?
I am looking for a personal introduction to someone with enormous credentials in social entrepreneurship/green business who might like to do the Foreword for my forthcoming book.
Because this book can have an enormously positive impact on business owners and on society at large, we want it to have as large a reach as possible. I am hoping for a foreword from someone on the order of

• Al Gore
• Jimmy Carter
• Bill Gates Jr
• Wally Amos
• Muhammad Yunus (founder, Grameen Bank, Nobel Prize winner)
• Wangari Maathai (she won a Nobel for tree-planing campaign in Africa)
• Mark Zuckerberg (founder of Facebook)Biz Stone (co-founder of Twitter)
• Malcolm Gladwell

If you know any of these folks, or someone of comparable stature, I would be very grateful for an introduction. If you make the connection with someone who writes the foreword, I will not only acknowledge you in the book and on the website (with your URL, if you’d like) but also give you a few copies of the published book and also give you some very good publicity in my newsletters, etc.
Please contact me as soon as possible if you can help. http://www.frugalmarketing.com/contactform.shtml

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/