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	<title>Shel Horowitz&#039;s Monthly Newsletters &#187; Media Coverage of Shel</title>
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	<description>Frugal Fun Tips, Frugal Marketing Tips, Frugal Book Marketing Tips, and Principled Profit Newsletters</description>
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		<title>Media Coverage of Shel, November 2009</title>
		<link>http://frugalmarketing.com/newsletters/2009/11/05/media-coverage-of-shel-november-2009/</link>
		<comments>http://frugalmarketing.com/newsletters/2009/11/05/media-coverage-of-shel-november-2009/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 17:04:35 +0000</pubDate>
		<dc:creator>Shel</dc:creator>
				<category><![CDATA[Media Coverage of Shel]]></category>

		<guid isPermaLink="false">http://frugalmarketing.com/newsletters/?p=1362</guid>
		<description><![CDATA[Among the places Shel&#8217;s been quoted recently: Washington Post (going Green frugally) http://www.washingtonpost.com/wp-dyn/content/story/2009/10/03/ST2009100302387.html (translated into Italian by La Repubblica, Rome: http://www.repubblica.it/2009/10/sezioni/ambiente/consumo-verde/consumo-verde/consumo-verde.html ) Metro (nationwide/international urban daily), on Obama&#8217;s disappointing year: http://www.metro.us/us/article/2009/11/04/07/1013-82/index.xml (read my comment for links to two of the best blog posts I&#8217;ve written about what Obama *should* be saying and doing) MSN&#8217;s Business [...]]]></description>
			<content:encoded><![CDATA[<div>Among the places Shel&#8217;s been quoted recently:</div>
<div>
<ul>
<li>Washington Post (going Green frugally) <a href="http://www.washingtonpost.com/wp-dyn/content/story/2009/10/03/ST20091" target="_blank">http://www.washingtonpost.com/wp-dyn/content/story/2009/10/03/ST20091</a>00302387.html (translated into Italian by La Repubblica, Rome: <a href="http://www.repubblica.it/2009/10/sezioni/ambiente/consumo-verde/consu" target="_blank">http://www.repubblica.it/2009/10/sezioni/ambiente/consumo-verde/consu</a>mo-verde/consumo-verde.html )</li>
<li>Metro (nationwide/international urban daily), on Obama&#8217;s disappointing year: <a href="http://www.metro.us/us/article/2009/11/04/07/1013-82/index.xml" target="_blank">http://www.metro.us/us/article/2009/11/04/07/1013-82/index.xml</a> (read my comment for links to two of the best blog posts I&#8217;ve written about what Obama *should* be saying and doing)</li>
<li>MSN&#8217;s Business on Main, on dealing with powerful competitors moving in <a href="http://businessonmain.msn.com/knowledgeexchange/articles/expert.aspx?cp-documentid=21112468" target="_blank"><span> </span>http://businessonmain.msn.com/knowledgeexchange/articles/expert.aspx<span> </span>?cp-documentid=21112468</a> (registration required at that link. A back door through Google: &lt;<a href="http://www.google.com/search?q=%22business+on+main%22+%22shel+hor owitz%22&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-U S:official&amp;client=firefox-a">http://www.google.com/search?q=%22business+on+main%22+%22shel+hor<span> </span>owitz%22&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-U<span> </span>S:official&amp;client=firefox-a</a>&gt; and click on Business on Main)</li>
<li><a href="http://www.ibpa-online.org/articles/shownews.aspx?id=2814" target="_blank">http://www.ibpa-online.org/articles/shownews.aspx?id=2814</a></li>
<li>Business Management Daily (how to reach a niche audience) <a href="http://www.businessmanagementdaily.com/articles/20072/1/Hit-your-targ" target="_blank">http://www.businessmanagementdaily.com/articles/20072/1/Hit-your-targ</a><span> </span>et/Page1.html (also appeared in Fuel.net)</li>
<li>The Well-Fed Writer (turning small clients into large ones) <a href="http://www.wellfedwriter.com/ezine/sept2009.html" target="_blank">http://www.wellfedwriter.com/ezine/sept2009.html</a></li>
<li>Web Worker Daily (Green practices for home-based workers) <a href="http://webworkerdaily.com/2009/10/07/wheres-the-power-energy-awarenes" target="_blank">http://webworkerdaily.com/2009/10/07/wheres-the-power-energy-awarenes</a><span> </span>s-for-web-workers/</li>
<li>Fox News Online (traveling through homestay organizations) <a href="http://www.foxnews.com/story/0,2933,557342,00.html?test=faces" target="_blank">http://www.foxnews.com/story/0,2933,557342,00.html?test=faces</a></li>
<li>Jacksonville (FL) Times-Union (International Frugal Fun Day) <a href="http://jacksonville.com/community/2009-10-03/story/celebrating_intern" target="_blank">http://jacksonville.com/community/2009-10-03/story/celebrating_intern</a><span> </span>ational_frugal_fun_day_easy_at_the_beaches</li>
<li>The Pantagraph (Bloomington, IL)(Business Ethics Pledge) <a href="http://www.highbeam.com/doc/1P2-11681510.html" target="_blank">http://www.highbeam.com/doc/1P2-11681510.html</a></li>
<li>Blogs by Roger C. Parker (review of Grassroots Marketing for Authors and Publishers), Tom O&#8217;Brien (make-a-difference marketing), Caryn FitzGerald (The Ethical Marketer), Nancy Miller ((transparency in business), Diva Toolbox (bartering), Lisa Saunders (book marketing), AKGmag (my life as a writer), Lisa Kanarek&#8217;s <a href="http://workingnaked.net/" target="_blank">workingnaked.net</a> (using a Virtual Assistant), Idea Anglers (start your workday right), Profnet&#8217;s Expert roundup (blogging ethics regulations) plus several other news sites, blogs and zines where I&#8217;ve contributed guest articles, among them Examiner.com,<span style="font-family: Arial; color: #000000;"> IBPA<em> Independent</em>.</span> (honesty in copywriting), Paulette Ensign&#8217;s Publishing Prosperity, Tony Eldridge&#8217;s Marketing Tips for Authors, and Norm Goldman&#8217;s Book Pleasures.</li>
</ul>
</div>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://frugalmarketing.com/newsletters/2007/07/25/fiction-news-pegs-shel-horowitzs-book-marketing-tip-of-the-month-is-posted-and-ready/" rel="bookmark" class="crp_title">Fiction News Pegs: Shel Horowitz&#8217;s Book Marketing Tip of the Month is Posted and Ready</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/08/25/can-you-pounce-on-a-breaking-news-event/" rel="bookmark" class="crp_title">Can You Pounce On A Breaking News Event?</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/09/23/cognoscenti-vs-hoi-polloi-shel-horowitzs-frugal-marketing-tip-oct-09/" rel="bookmark" class="crp_title">Cognoscenti vs. Hoi Polloi: Shel Horowitz&#8217;s Frugal Marketing Tip, Oct. &#8217;09</a></li><li><a href="http://frugalmarketing.com/newsletters/2007/08/26/shel-horowitzs-august-book-marketing-tip/" rel="bookmark" class="crp_title">Shel Horowitz&#8217;s August Book Marketing Tip</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/10/15/another-recommended-book-integration-marketing-by-mark-joyner/" rel="bookmark" class="crp_title">Another Recommended Book: Integration Marketing by Mark Joyner</a></li></ul></div>]]></content:encoded>
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		<title>Media Coverage of Shel, May and June &#8217;09</title>
		<link>http://frugalmarketing.com/newsletters/2009/07/02/media-coverage-of-shel/</link>
		<comments>http://frugalmarketing.com/newsletters/2009/07/02/media-coverage-of-shel/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 19:39:26 +0000</pubDate>
		<dc:creator>Shel</dc:creator>
				<category><![CDATA[Media Coverage of Shel]]></category>

		<guid isPermaLink="false">http://frugalmarketing.com/newsletters/?p=953</guid>
		<description><![CDATA[An Associated Press story that quoted me about a la carte vs. full-service public relations ran in USA Today, BNET.com, and Examiner.com, among other places. Writing, networking, and/or publishing tips on West Coast Writers blog SPAWN&#8217;s newsletter (members only), CommonSenzComm blog, Ask Wendy&#8211;The Query Queen, Full-page Q&#38;A interview on social media for Our Blook. Dafna [...]]]></description>
			<content:encoded><![CDATA[<p>An Associated Press story that quoted me about <a href="http://content.usatoday.net/dist/custom/gci/InsidePage.aspx?cId=delawareonline&amp;sParam=30883911.story">a la carte vs. full-service public relations ran in USA Today</a>, BNET.com, and Examiner.com, among other places.</p>
<p>Writing, networking, and/or publishing tips on <a href="http://westcoastwriters.blogspot.com/2009/05/writing-tips-continued.html">West Coast Writers blog</a> SPAWN&#8217;s newsletter (members only), <a href="http://www.kashencomm.com/bulletinDetail.cfm?bulletinID=168">CommonSenzComm blog</a>, <a href="http://askwendy.wordpress.com/2009/06/21/10-questions-for-shel-horowitz-grassroots-marketing-for-authors-and-publishers/">Ask Wendy&#8211;The Query Queen</a>,</p>
<p><a href="http://www.ourblook.com/Social-Media/Shel-Horowitz-on-Social-Media.html">Full-page Q&amp;A interview on social media for Our Blook</a>.</p>
<p><a href="http://www.frugalfun.com/change-agents.html">Dafna Michelson is traveling to every state in the U.S.</a>, interviewing people who are making a difference in some way. <a href="http://50in52journey.com/blog/?p=252">I was one of seven people chosen to represent Massachusetts</a>. The text is posted, and <a href="http://www.50in52journey.com/states/Massachusetts7.asp">you can see the edited video here</a>. There&#8217;s also a lovely <a href="http://www.50in52journey.com/gallery/state-images.asp?state=Massachusetts">photo gallery of Massachusetts images</a>, including many beautiful ones from my rural neighborhood and town (starting from the green bridge railing, which is the Coolidge Bridge over the Connecticut River form Northampton to Hadley, and finishing from the summit of the mountain behind my house).</p>
<p>Dafna has the long hair and big earrings. The woman in white who is in many of the pictures is Charlene Andersen, who accompanied and assisted Dafna in this leg of her joourney.</p>
<p>Kare Anderson featured my story of <a href="http://howwepartner.com/2009/06/how-giving-sometimes-inspires-priceless-getting/">how a giving attitude led to my next book contract, on the How We Partner blog</a>.</p>
<p>Blog Talk Radio interviews on book marketing: with Astrid Stromberg in the U.K., and <a href="http://www.blogtalkradio.com/DeidreHughey/2009/06/10/Shel-Horowitz-Grassroots-Marketing-for-Authors-and-Publishers">another show with Deidre Hughey on AuthorBuzz</a>. This was a repeat appearance on Astrid&#8217;s show; <a href="http://www.blogtalkradio.com/litmediareviews/2009/05/17/Authors-Shel-Horowitz-and-Pam-Lontos-join-in-the-discussion-tonight">she&#8217;d had me on a few weeks earlier to talk about business ethics</a>.</p>
<p>Another radio show on ethics: the nationally syndicated <a href="http://www.valleyfreeradio.org/2009/06/midweek-politics-with-david-pakman-06172009/">Midweek Politics with David Pakman</a> (I&#8217;m 17 minutes and 46 seconds into this one-hour show).</p>
<p><a href="http://www.toiletpaperentrepreneur.com/blog/i-am-a-failure-the-biggest-lie-out-there">Toilet Paper Entrepreneur quoted me on success versus failure</a>.</p>
<p>My <a href="http://abcnews.go.com/video/playerIndex?id=7367699">frugal dating segment on ABC News</a> has aired several times. Still waiting for the other segments we taped.</p>
<p>Also frugal dating tips for the <a href="http://www.hattiesburgamerican.com/article/20090604/ENTERTAINMENT/906040308/Cash+doesn+t+have+to+be+a+major+factor+in+memorable+dates">Hattiesburg (MS) American</a>, and a frugal travel tip on homestay organizations for <a href="http://www.explorehoward.com/events-entertainment/63211/sleep-cheap/">Explore Howard County</a>, an online publication from a newspaper in Maryland. And even an interview in an <a href="http://www.nwaonline.net/articles/2009/06/28/news/062909funnymoney.txt">article about local alternative currencies</a> for The Morning News (Springdale, AR)&#8211;I used to be on the Board of our local currency, back in the day.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://frugalmarketing.com/newsletters/2009/07/26/book-marketing-tip-july-2009/" rel="bookmark" class="crp_title">Book Marketing Tip, July 2009</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/15/positive-power-of-principled-profit-july-2009/" rel="bookmark" class="crp_title">Positive Power of Principled Profit, July 2009</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/03/frugal-fun-tip-july-2009/" rel="bookmark" class="crp_title">Frugal Fun Tip, July 2009</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/03/frugal-marketing-tip-july-2009/" rel="bookmark" class="crp_title">Frugal Marketing Tip, July 2009</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/05/05/selected-recent-press-coverage-may-2009/" rel="bookmark" class="crp_title">Selected Recent Press Coverage (May 2009)</a></li></ul></div>]]></content:encoded>
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		<title>Selected Recent Press Coverage (May 2009)</title>
		<link>http://frugalmarketing.com/newsletters/2009/05/05/selected-recent-press-coverage-may-2009/</link>
		<comments>http://frugalmarketing.com/newsletters/2009/05/05/selected-recent-press-coverage-may-2009/#comments</comments>
		<pubDate>Tue, 05 May 2009 16:07:52 +0000</pubDate>
		<dc:creator>Shel</dc:creator>
				<category><![CDATA[Media Coverage of Shel]]></category>

		<guid isPermaLink="false">http://frugalmarketing.com/newsletters/?p=752</guid>
		<description><![CDATA[A busy few months with the media. New York Daily News quotes Shel on how to learn a city experientially before you visit it. ABC News taped three segments on frugal fun, the first of which aired in mid-April. Note that the narrator makes an error; The Penny-Pinching Hedonist: How to Live Like Royalty with [...]]]></description>
			<content:encoded><![CDATA[<p align="left">A busy few months with the media.</p>
<ul>
<li>New York Daily News quotes Shel on <a href="http://www.nydailynews.com/money/business_travel/2009/04/22/2009-04-22_blend_in_on_business_how_to_act_like_a_local.html">how to learn a city experientially before you visit it</a>.<a href="http://www.nydailynews.com/money/business_travel/2009/04/22/2009-04-22_blend_in_on_business_how_to_act_like_a_local.html"> </a><a href="http://www.nydailynews.com/money/business_travel/2009/04/22/2009-04-22_blend_in_on_business_how_to_act_like_a_local.html"></a></li>
<li><a href="http://abcnews.go.com/video/playerIndex?id=7367699">ABC News taped three segments on frugal fun</a>, the first of which aired in mid-April. Note that the narrator makes an error; The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant&#8217;s Pocketbook costs $8.50, not zero. <a href="http://abcnews.go.com/video/playerIndex?id=7367699" target="_blank"></a></li>
<li>Interviewed by the San Diego Union-Tribune, analyzing the effectiveness of a hamburger company&#8217;s social media campaign.</li>
<li><a href="http://westcoastwriters.blogspot.com/2009/05/writing-tips-continued.html">Shel&#8217;s tip on knowing your audience</a> included in a compilation of writing tips.<a href="http://westcoastwriters.blogspot.com/2009/05/writing-tips-continued.html"> </a><a href="http://westcoastwriters.blogspot.com/2009/05/writing-tips-continued.html"></a></li>
<li>Tips to help others (and yourself) in recessionary times on the new site from Tax Mama Eva Rosenberg, &#8220;<a href="http://wefoundasolution.com/index.php/shel-horowitz-frugal-five/">We Found a Solution.</a>&#8220;</li>
<li>Shel&#8217;s blog cited in coverage of <a href="http://undercurrents.tmgstrategies.com/2009/02/18/facebook-folds/">Facebook&#8217;s since-withdrawn rights grab</a>,<a href="http://undercurrents.tmgstrategies.com/2009/02/18/facebook-folds/" target="_blank"></a> and in coverage of <a href="http://pepperdigital.typepad.com/pepperdigital/2009/03/did-skittles-skidaddle-the-social-media-world.html">Skittles&#8217; social media strategy</a>.<a href="http://pepperdigital.typepad.com/pepperdigital/2009/03/did-skittles-skidaddle-the-social-media-world.html"></a></li>
<li>Cited for a book marketing special sales strategy in Brian Jud&#8217;s Book Marketing Matters newsletter (Shel has been a frequent contributor there).</li>
<li>Interviewed on <a href="http://noelbellen.blogspot.com/2009/03/7-easy-tips-to-attract-new-clients.html">how to attract new clients</a> on Noel Bellin&#8217;s blog.<a href="http://noelbellen.blogspot.com/2009/03/7-easy-tips-to-attract-new-clients.html"><br />
</a><a href="http://noelbellen.blogspot.com/2009/03/7-easy-tips-to-attract-new-clients.html"></a></li>
<li>Chosen as the very first interview to air on the new <a href="http://tv.factor77.com/?p=16">Factor 77 TV show for entrepreneurs</a>.</li>
<li>Interviewed about <a href="http://www.collegerecruiter.com/career-counselors/2009/04/a_standout_resume_is_key_to_getting_the_job_you_want.php">creating powerful resumes</a> on CollegeRecruiter.com<a href="http://www.collegerecruiter.com/career-counselors/2009/04/a_standout_resume_is_key_to_getting_the_job_you_want.php"> </a><a href="http://www.collegerecruiter.com/career-counselors/2009/04/a_standout_resume_is_key_to_getting_the_job_you_want.php"></a></li>
<li>Quoted on effective book signings in Book Marketing Update (another publication that has quoted Shel regularly).</li>
<li>Cited for a frugal office printing tip in sun Microsystems&#8217; Open Road to Savings blog. The link has gone stale, unfortunately.</li>
<li>Cited as a Top Internet Marketer in <a href="http://www.articlesland.com/2009/04/01/top-internet-marketers-share-how-to-build-a-six-and-seven-figure-businesses/">Kathleen Gage&#8217;s report on Willie Crawford&#8217;s conference</a>.<a href="http://www.articlesland.com/2009/04/01/top-internet-marketers-share-how-to-build-a-six-and-seven-figure-businesses/"> </a><a href="http://www.articlesland.com/2009/04/01/top-internet-marketers-share-how-to-build-a-six-and-seven-figure-businesses/"></a></li>
</ul>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://frugalmarketing.com/newsletters/2009/05/14/positive-power-of-principled-profit-may-2009/" rel="bookmark" class="crp_title">Positive Power of Principled Profit, May 2009</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/02/media-coverage-of-shel/" rel="bookmark" class="crp_title">Media Coverage of Shel, May and June &#8217;09</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/26/book-marketing-tip-july-2009/" rel="bookmark" class="crp_title">Book Marketing Tip, July 2009</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/15/positive-power-of-principled-profit-july-2009/" rel="bookmark" class="crp_title">Positive Power of Principled Profit, July 2009</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/03/frugal-fun-tip-july-2009/" rel="bookmark" class="crp_title">Frugal Fun Tip, July 2009</a></li></ul></div>]]></content:encoded>
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		<title>Recent Media Coverage of Shel and His Work, 12/27/08</title>
		<link>http://frugalmarketing.com/newsletters/2008/12/28/recent-media-coverage-of-shel-and-his-work-122708/</link>
		<comments>http://frugalmarketing.com/newsletters/2008/12/28/recent-media-coverage-of-shel-and-his-work-122708/#comments</comments>
		<pubDate>Sun, 28 Dec 2008 20:27:22 +0000</pubDate>
		<dc:creator>Shel</dc:creator>
				<category><![CDATA[Media Coverage of Shel]]></category>

		<guid isPermaLink="false">http://frugalmarketing.com/newsletters/?p=357</guid>
		<description><![CDATA[Quoted at length in Aviation Week about the public relations consequences of using corporate jets. Quoted on event marketing around the holidays in the Wilmington (NC) Journal. Quoted in ECommerce Journal on recognizing and marketing around other winter holidays besides Chanukah and Christmas. Quoted as the first source in an article for Seattle Business Magazine [...]]]></description>
			<content:encoded><![CDATA[<p>Quoted at length in <a href="http://www.aviationweek.com/aw/blogs/business_aviation/index.jsp?plckController=Blog&amp;plckScript=blogScript&amp;plckElementId=blogDest&amp;plckBlogPage=BlogViewPost&amp;plckPostId=Blog%3a2f16318d-d960-4e49-bc9f-86f1805f2c7fPost%3a7142a8fe-4d24-40ff-8fed-c5024fa2352a" target="_blank">Aviation Week about the public relations consequences of using corporate jets</a>.</p>
<p>Quoted on <a href="http://www.wilmingtonjournal.com/News/article/article.asp?NewsID=93191&amp;sID=208">event marketing around the holidays in the Wilmington (NC) Journal</a>.</p>
<p>Quoted in <a href="http://www.ecommerce-journal.com/articles/11481_how_ro_protect_yourself_12_tips_for_christmas">ECommerce Journal on recognizing and marketing around other winter holidays</a> besides Chanukah and Christmas.</p>
<p>Quoted as the first source in an article for <a href="http://www.seattlebusinessmonthly.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=Publishing&amp;mod=Publications%3A%3AArticle&amp;mid=3E1DA341B2834604B64A1EB3BA74CCFB&amp;AudID=3a61b545f48d40c69c5e95b42ea2710d&amp;tier=4&amp;id=407C9AA3F01E4BB7B88FB70382FBB196">Seattle Business Magazine on Greener offices</a>.</p>
<p>Featured in e-zine article, “Best Advice I Ever Got,” by Linda Hollander, The Wealthy Bag Lady (can’t find it on <a href="http://www.wealthybaglady.com/">her site</a>, though).</p>
<p>Article, “Why You Need a Book,” accepted into the forthcoming book <a href="http://www.marketerschoice.com/app/?af=883730&amp;u=http://happyabout.info/42rules/books-drive-success.php"><em>42 Rules for Driving Success with Books</em></a>, edited by Mitchell Levy. This book has several superstar contributors, including (alphabetically) Jason Alba, Michelle Dunn, Joshua Estrin, Liz Goodgold, Jay Conrad Levinson,  and a number of others. Click on the title to pre-order your copy.</p>
<p>Article, “Web Traffic Strategies for Book Promoters,” featured in<a href="http://www.spannet.org/article-horowitz-web.htm"> Small Publishers of North America</a> e-zine and website.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://frugalmarketing.com/newsletters/2008/12/05/recent-media-coverage-of-shel-and-his-work-12108/" rel="bookmark" class="crp_title">Recent Media Coverage of Shel and His Work, 12/1/08</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/02/16/recent-media-coverage-of-shel-and-his-work-february-2009/" rel="bookmark" class="crp_title">Recent Media Coverage of Shel and His Work (February 2009)</a></li><li><a href="http://frugalmarketing.com/newsletters/2008/09/05/recent-media-coverage-of-shel-and-his-work/" rel="bookmark" class="crp_title">Recent Media Coverage of Shel and His Work</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/02/media-coverage-of-shel/" rel="bookmark" class="crp_title">Media Coverage of Shel, May and June &#8217;09</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/26/book-marketing-tip-july-2009/" rel="bookmark" class="crp_title">Book Marketing Tip, July 2009</a></li></ul></div>]]></content:encoded>
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		<title>Recent Media Coverage of Shel and His Work, 12/1/08</title>
		<link>http://frugalmarketing.com/newsletters/2008/12/05/recent-media-coverage-of-shel-and-his-work-12108/</link>
		<comments>http://frugalmarketing.com/newsletters/2008/12/05/recent-media-coverage-of-shel-and-his-work-12108/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 19:31:34 +0000</pubDate>
		<dc:creator>Shel</dc:creator>
				<category><![CDATA[Media Coverage of Shel]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://frugalmarketing.com/newsletters/?p=248</guid>
		<description><![CDATA[Quoted in ECommerce Journal on recognizing and marketing around other winter holidays besides Chanukah and Christmas. Quoted as the first source in an article for Seattle Business Magazine on Greener offices. Featured in e-zine article, &#8220;Best Advice I Ever Got,&#8221; by Linda Hollander, The Wealthy Bag Lady (can&#8217;t find it on her site, though). Article, [...]]]></description>
			<content:encoded><![CDATA[<p>Quoted in <a href="http://www.ecommerce-journal.com/articles/11481_how_ro_protect_yourself_12_tips_for_christmas">ECommerce Journal on recognizing and marketing around other winter holidays</a> besides Chanukah and Christmas.</p>
<p>Quoted as the first source in an article for <a href="http://www.seattlebusinessmonthly.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=Publishing&amp;mod=Publications%3A%3AArticle&amp;mid=3E1DA341B2834604B64A1EB3BA74CCFB&amp;AudID=3a61b545f48d40c69c5e95b42ea2710d&amp;tier=4&amp;id=407C9AA3F01E4BB7B88FB70382FBB196">Seattle Business Magazine on Greener offices</a>.</p>
<p>Featured in e-zine article, &#8220;Best Advice I Ever Got,&#8221; by Linda Hollander, The Wealthy Bag Lady (can&#8217;t find it on <a href="http://www.wealthybaglady.com">her site</a>, though).</p>
<p>Article, &#8220;Why You Need a Book,&#8221; accepted into the forthcoming book <a href="http://www.marketerschoice.com/app/?af=883730&amp;u=http://happyabout.info/42rules/books-drive-success.php"><em>42 Rules for Driving Success with Books</em></a>, edited by Mitchell Levy. This book has several superstar contributors, including (alphabetically) Jason Alba, Michelle Dunn, Joshua Estrin, Liz Goodgold, Jay Conrad Levinson,  and a number of others. Click on the title to pre-order your copy.</p>
<p>Article, &#8220;Web Traffic Strategies for Book Promoters,&#8221; featured in<a href="http://www.spannet.org/article-horowitz-web.htm"> Small Publishers of North America</a> e-zine and website.</p>
<p>Blog post on solarizing our pre-Revolutionary-War (1743) farmhouse on <a href="http://sweetsolarhome.com/?p=393">Sweet Solar Home</a>. (Photo is not my house)</p>
<p>Shel had three articles accepted recently on Best Management Articles (all of which can be freely reprinted noncommercially with proper attribution): <a href="http://document-management.bestmanagementarticles.com/a-28217-three-pathways-to-publishing-your-book.aspx">Three Pathways to Publishing Your Book</a>, <a href="http://business-ethics.bestmanagementarticles.com/a-28216-10-new-year-s-resolutions-for-a-more-ethical-ecological-profitable-and-successful-business.aspx">10 New Year&#8217;s Resolutions for a More Ethical, Ecological, Profitable, and Successful Business</a>, and <a href="http://business-ethics.bestmanagementarticles.com/a-28299-to-thine-own-self-be-true--it-s-better-for-business--what-arthur-anderson-would-say-to-his-company.aspx">To Thine Own Self Be True &#8211; It&#8217;s Better for Business &#8211; What Arthur Anderson Would Say to His Company</a></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://frugalmarketing.com/newsletters/2008/12/28/recent-media-coverage-of-shel-and-his-work-122708/" rel="bookmark" class="crp_title">Recent Media Coverage of Shel and His Work, 12/27/08</a></li><li><a href="http://frugalmarketing.com/newsletters/2008/09/05/recent-media-coverage-of-shel-and-his-work/" rel="bookmark" class="crp_title">Recent Media Coverage of Shel and His Work</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/11/05/media-coverage-of-shel-november-2009/" rel="bookmark" class="crp_title">Media Coverage of Shel, November 2009</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/07/02/media-coverage-of-shel/" rel="bookmark" class="crp_title">Media Coverage of Shel, May and June &#8217;09</a></li><li><a href="http://frugalmarketing.com/newsletters/2008/05/13/aisonet-positive-power-spotlight-may-2008/" rel="bookmark" class="crp_title">AISO.net: Positive Power Spotlight, May 2008</a></li></ul></div>]]></content:encoded>
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		<title>Recent Media Coverage of Shel and His Work</title>
		<link>http://frugalmarketing.com/newsletters/2008/09/05/recent-media-coverage-of-shel-and-his-work/</link>
		<comments>http://frugalmarketing.com/newsletters/2008/09/05/recent-media-coverage-of-shel-and-his-work/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 17:54:19 +0000</pubDate>
		<dc:creator>Shel</dc:creator>
				<category><![CDATA[Media Coverage of Shel]]></category>

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		<description><![CDATA[A new feature: spotlight on some of the places where Shel&#8217;s been featured recently. Shel was quoted for at least the eighth time in Entrepreneur Magazine, and the story (on horizontal marketing) was picked up by MSNBC as well as the Washington Post. Click on the highlighted words to read it. Also, a very nice [...]]]></description>
			<content:encoded><![CDATA[<p>A new feature: spotlight on some of the places where Shel&#8217;s been featured recently.</p>
<p>Shel was quoted for at least the eighth time in Entrepreneur Magazine, and <a href="http://www.msnbc.msn.com/id/26178259/" target="_blank">the story (on horizontal marketing) was picked up by MSNBC</a> as well as the<a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/08/13/AR2008081301835.html" title="Washington Post quotes Shel Horowitz on Horizontal Marketing" target="_blank"> Washington Post</a>. Click on the highlighted words to read it.</p>
<p>Also,  a very nice feature on <a href="http://www.thegreenparent.com/2008/08/29/greenify-the-companies-you-do-business-with/" title="Green parent: Shel Horowitz, Greenfy the Companies You Patronize" target="_blank">Shel&#8217;s green and ethical philosophy  on the Green Parent blog</a> (complete with family photo)</p>
<p>Monster.com quoted me about <a href="http://career-advice.monster.com/work-life-balance/Make-Business-Travel-Work-for-You/home.aspx">building in fun time on business trips</a>.</p>
<p>Hour-long interview by<a href="http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=37798&amp;cmd=tc" target="_blank" title="Shel Horowitz interviewed on offline and online marketing"> Scott Andrews of Arriive Business Innovations Radio</a> (scroll down until you see the August 20 show, &#8220;<span id="talkCastForm6:TalkCastMasterPastShowsDT1:2:PastShowsEpisodeName1">Real-world Marketing with Shel Horowitz&#8221;)</span></p>
<p>Another audio interview, covering a wide-ranging discussion on marketing and ethics, with Shannon Cherry of Be Heard Communications:<br />
<a href="http://www.startupspark.com/success-secrets-shel-horowitz/#comment-47588"> http://www.startupspark.com/success-secrets-shel-horowitz/#comment-47588</a></p>
<p>Was quoted as the contrary voice in an article about technological approaches to relationship management in L.A. Business Journal (access restricted only to subscribers)</p>
<p>Featured in an Indiana newspaper article about how to <a href="http://www.journalgazette.net/apps/pbcs.dll/article?AID=/20080831/FEAT/808310308" title="Shel Horowitz-cheap birthday parties" target="_blank">throw a cheap birthday party for kids</a></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://frugalmarketing.com/newsletters/2008/08/05/hear-and-meet-shel-august-through-september-2008/" rel="bookmark" class="crp_title">Hear and Meet Shel, August Through September 2008</a></li><li><a href="http://frugalmarketing.com/newsletters/2008/01/06/hearmeet-shel-january-to-may-2008/" rel="bookmark" class="crp_title">Hear/Meet Shel: January to May, 2008</a></li><li><a href="http://frugalmarketing.com/newsletters/2008/12/05/recent-media-coverage-of-shel-and-his-work-12108/" rel="bookmark" class="crp_title">Recent Media Coverage of Shel and His Work, 12/1/08</a></li><li><a href="http://frugalmarketing.com/newsletters/2008/12/28/recent-media-coverage-of-shel-and-his-work-122708/" rel="bookmark" class="crp_title">Recent Media Coverage of Shel and His Work, 12/27/08</a></li><li><a href="http://frugalmarketing.com/newsletters/2009/08/25/can-you-pounce-on-a-breaking-news-event/" rel="bookmark" class="crp_title">Can You Pounce On A Breaking News Event?</a></li></ul></div>]]></content:encoded>
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