Archive for the ‘Media Coverage of Shel’ Category

Media Coverage of Shel, November 2009

Thursday, November 5th, 2009
Among the places Shel’s been quoted recently:

Media Coverage of Shel, May and June ‘09

Thursday, July 2nd, 2009

An Associated Press story that quoted me about a la carte vs. full-service public relations ran in USA Today, BNET.com, and Examiner.com, among other places.

Writing, networking, and/or publishing tips on West Coast Writers blog SPAWN’s newsletter (members only), CommonSenzComm blog, Ask Wendy–The Query Queen,

Full-page Q&A interview on social media for Our Blook.

Dafna Michelson is traveling to every state in the U.S., interviewing people who are making a difference in some way. I was one of seven people chosen to represent Massachusetts. The text is posted, and you can see the edited video here. There’s also a lovely photo gallery of Massachusetts images, including many beautiful ones from my rural neighborhood and town (starting from the green bridge railing, which is the Coolidge Bridge over the Connecticut River form Northampton to Hadley, and finishing from the summit of the mountain behind my house).

Dafna has the long hair and big earrings. The woman in white who is in many of the pictures is Charlene Andersen, who accompanied and assisted Dafna in this leg of her joourney.

Kare Anderson featured my story of how a giving attitude led to my next book contract, on the How We Partner blog.

Blog Talk Radio interviews on book marketing: with Astrid Stromberg in the U.K., and another show with Deidre Hughey on AuthorBuzz. This was a repeat appearance on Astrid’s show; she’d had me on a few weeks earlier to talk about business ethics.

Another radio show on ethics: the nationally syndicated Midweek Politics with David Pakman (I’m 17 minutes and 46 seconds into this one-hour show).

Toilet Paper Entrepreneur quoted me on success versus failure.

My frugal dating segment on ABC News has aired several times. Still waiting for the other segments we taped.

Also frugal dating tips for the Hattiesburg (MS) American, and a frugal travel tip on homestay organizations for Explore Howard County, an online publication from a newspaper in Maryland. And even an interview in an article about local alternative currencies for The Morning News (Springdale, AR)–I used to be on the Board of our local currency, back in the day.

Selected Recent Press Coverage (May 2009)

Tuesday, May 5th, 2009

A busy few months with the media.

Recent Media Coverage of Shel and His Work, 12/27/08

Sunday, December 28th, 2008

Quoted at length in Aviation Week about the public relations consequences of using corporate jets.

Quoted on event marketing around the holidays in the Wilmington (NC) Journal.

Quoted in ECommerce Journal on recognizing and marketing around other winter holidays besides Chanukah and Christmas.

Quoted as the first source in an article for Seattle Business Magazine on Greener offices.

Featured in e-zine article, “Best Advice I Ever Got,” by Linda Hollander, The Wealthy Bag Lady (can’t find it on her site, though).

Article, “Why You Need a Book,” accepted into the forthcoming book 42 Rules for Driving Success with Books, edited by Mitchell Levy. This book has several superstar contributors, including (alphabetically) Jason Alba, Michelle Dunn, Joshua Estrin, Liz Goodgold, Jay Conrad Levinson,  and a number of others. Click on the title to pre-order your copy.

Article, “Web Traffic Strategies for Book Promoters,” featured in Small Publishers of North America e-zine and website.

Recent Media Coverage of Shel and His Work, 12/1/08

Friday, December 5th, 2008

Quoted in ECommerce Journal on recognizing and marketing around other winter holidays besides Chanukah and Christmas.

Quoted as the first source in an article for Seattle Business Magazine on Greener offices.

Featured in e-zine article, “Best Advice I Ever Got,” by Linda Hollander, The Wealthy Bag Lady (can’t find it on her site, though).

Article, “Why You Need a Book,” accepted into the forthcoming book 42 Rules for Driving Success with Books, edited by Mitchell Levy. This book has several superstar contributors, including (alphabetically) Jason Alba, Michelle Dunn, Joshua Estrin, Liz Goodgold, Jay Conrad Levinson,  and a number of others. Click on the title to pre-order your copy.

Article, “Web Traffic Strategies for Book Promoters,” featured in Small Publishers of North America e-zine and website.

Blog post on solarizing our pre-Revolutionary-War (1743) farmhouse on Sweet Solar Home. (Photo is not my house)

Shel had three articles accepted recently on Best Management Articles (all of which can be freely reprinted noncommercially with proper attribution): Three Pathways to Publishing Your Book, 10 New Year’s Resolutions for a More Ethical, Ecological, Profitable, and Successful Business, and To Thine Own Self Be True – It’s Better for Business – What Arthur Anderson Would Say to His Company

Recent Media Coverage of Shel and His Work

Friday, September 5th, 2008

A new feature: spotlight on some of the places where Shel’s been featured recently.

Shel was quoted for at least the eighth time in Entrepreneur Magazine, and the story (on horizontal marketing) was picked up by MSNBC as well as the Washington Post. Click on the highlighted words to read it.

Also, a very nice feature on Shel’s green and ethical philosophy on the Green Parent blog (complete with family photo)

Monster.com quoted me about building in fun time on business trips.

Hour-long interview by Scott Andrews of Arriive Business Innovations Radio (scroll down until you see the August 20 show, “Real-world Marketing with Shel Horowitz”)

Another audio interview, covering a wide-ranging discussion on marketing and ethics, with Shannon Cherry of Be Heard Communications:
http://www.startupspark.com/success-secrets-shel-horowitz/#comment-47588

Was quoted as the contrary voice in an article about technological approaches to relationship management in L.A. Business Journal (access restricted only to subscribers)

Featured in an Indiana newspaper article about how to throw a cheap birthday party for kids





Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.