Upcoming Appearances:

Wed. 8/20, 5 p.m. Eastern/2 p.m. Pacific: Radio guest for Scott Andrews, ARRiiVE: Innovations In Business Radio Show. Grassroots Marketing–Offline. Listen live (or archived afterwards) at http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=37798&cmd=tc

Wed. 9/17, 2-3 Eastern: Shel Horowitz and Dina Friedman sign books at the Big E, the largest fair in the Northeast. We’ll be at the Independent Publishers of New England table in the Massachusetts Pavilion, and we’ll be around through at least 4 p.m. at the table.

Wed. 9/24, 1 p.m. Eastern/10 a.m. Pacific: Teleseminar guest for Michelle Tennant of Wasabi Publicity, discussing business ethics and Green approaches as success drivers. No charge; register at http://www.WasabiPublicity.com

Tuesday, September 30 11 a.m. Eastern/8 a.m. Pacific: Webinar guest along with Connie Anderson of Arm Chair Interviews on Getting Great Book Reviews. AuthorSmart Virtual Book Marketing Conference. No charge; register at http://stores.authorsmart.com/Page.bok?template=vbmc (you get the whole conference, 10 events from 9/9 to 11/11).

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM)
8/25: TBA
9/8: Jo Comerford, National Priorities Project
9/22: TBA

Link to Shel’s recent program with Shannon Cherry of Be heard Communications:
http://www.startupspark.com/success-secrets-shel-horowitz/#comment-47588

“Market Share Doesn’t Matter, Your Competitors are Your Allies, and Nice Guys Finish First: Using Ethics to Succeed in Business” Interview with Scott Andrews, ARRiiVE: Innovations In Business RADIO SHOW: http://www.talkshoe.com/tc/37798 *this Wednesday*, January 9, 5 p.m. Eastern/ 2 p.m. Pacific

Market Share Doesn’t Matter, Your Competitors are Your Allies, and NiceGuys Finish First: Using Ethics to Succeed in Business

Join Shel Horowitz with Scott Andrews, Host of the ARRiiVE: Innovations InBusiness radio show as Shel discusses the importance of business ethics andthe implications of bucking common trends in business ethics, three keys critical to your success, and other secrets to success from his book onPrincipled Profit.

This is a 60-minute internet show which you can find at Talkshoe show ID37798 (http://www.talkshoe.com/tc/37798)

Call in to join the show:Dial (724) 444-7444

Enter 37798 # (Talkcast Show ID)

Enter: 1 # or your Talkshoe PINand/or join from your computer

(with LIVE CHAT!): click here to visit/follow the show: http://www.talkshoe.com/tc/37798

(select “follow the show” box)

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“Grassroots Marketing Techniques for Authors,” AuthorSmart Teleseminars, Thursday, February 7, 2008, 2 pm Eastern/11 a.m. Pacific. Contact: Gail Richards, http://www.authorsmart.com , info AT authorsmart dot com

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“How to Be a Success in Business and Still Hold Your Head Up High,” one-hour live presentation plus end-of-day panel discussion with John Ritzkowitz and Jeanette Cezanne, Managing the Customer Relationship to Maximize ROI, day-long conference, Tuesday, March 25, 2008, Hartford, CT. Contact: Christine Todd Medina, 800-678-3940, cmedina AT lorman dot com

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May 28-June 1, Book Expo America and related events in Los Angeles

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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at http://www.valleyfreeradio.org Mondays, 1/14, Tim McNerney, The Repair Collective. 1/28, 2/11, 2/25, 3/10, 3/24 to be announced. All shows at 7 p.m. US Eastern Time.

ARCHIVED SHOWS: Three of my guests have been tech-savvy enough to set up podcasts of their interviews, which you can hear by clicking these links (each will take you to a different site).We hope at some point to get a few of the archived shows on my own sites, as well.

Shel Interviews Jon Reed of Free from Corporate America

Charles Uchu Strader, Gaia Host, on running a cooperative/collective business and on socially responsible web hosting

David Caputo on search engine optimization and avoiding Google’s latest sand traps

Hear/Meet Shel: November 2007 to March, 2008

“The Blogger’s Code of Ethics,” Featured Guest Blogger, International Association of Online Communicators, <a href=”http://www.IAOCblog.com”>http://www.IAOCblog.com</a>, November 13-16.
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Self-Publishing Panel, National Writers Union Write Angles Conference, Mount Holyoke College, S. Hadley, MA, Saturday, December 1.

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“Grassroots Marketing for Authors and Publishers,” Teleseminar for Advisor Press. Thursday, December 6, 1 p.m. Eastern/10 a.m. Pacific. PHONE NUMBER HAS BEEN CHANGED: Dial 419-400-0203  and use Conference ID: 203612#. Contact: Peter Johnson, 408-400-0400, peter AT advisorpress dot com

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“Grassroots Marketing Techniques for Authors,” AuthorSmart Teleseminars, Thursday, February 7, 2008, 2 pm Eastern/11 a.m. Pacific. Contact: Gail Richards, <a href=”http://www.authorsmart.com”>http://www.authorsmart.com</a> ,
info AT authorsmart dot com

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“How to Be a Success in Business and Still Hold Your Head Up High,” one-hour live presentation plus end-of-day panel discussion with John Ritzkowitz and Jeanette Cezanne, Managing the Customer Relationship to Maximize ROI, day-long conference, Tuesday, March 25, 2008, Hartford, CT. Contact: Christine Todd Medina, 800-678-3940, cmedina AT lorman dot com
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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at <a href=”http://www.valleyfreeradio.org”>http://www.valleyfreeradio.org</a>

Mondays, 11/5, Michael Gargian, E2M.org, an innovative model for boosting local economies. 11/26, guest to be announced. 12/3, Lori Martin, Citzenre, which supplis solar electricity to people who can’t or won’t pay to own their own system. 12/24, Internet marketing legend Mark Joyner on social change (a rebroadcast of the powerful call Mark did with me on October 22). All shows at 7 p.m. US Eastern Time.

ARCHIVED SHOWS: Three of my guests have been tech-savvy enough to set up podcasts of their interviews, which you can hear by clicking these links (each will take you to a different site).
We hope at some point to get a few of the archived shows on my
own sites, as well.

Charles Uchu Strader, Gaia Host, on running a
cooperative/collective business and on socially responsible web
hosting: <a href=”http://snipurl.com/1eynb”>http://snipurl.com/1eynb</a>

Charles Uchu Strader, Gaia Host, on running a
cooperative/collective business and on socially responsible web
hosting: <a href=”http://snipurl.com/1eynb”>http://snipurl.com/1eynb</a>

David Caputo on search engine optimization and avoiding Google’s
latest sand traps: <a href=”http://snipurl.com/1eyno”>http://snipurl.com/1eyno</a>

Jon Reed on leaving corporate America, outsourcing issues, the changing climate of business, and more: <a href=”http://www.freefromcorporateamerica.com/archives.php?id=45″ http://www.freefromcorporateamerica.com/archives.php?id=45</a>

Connecticut Authors and Publishers Association, Avon, CT: Book Marketing Workshop, Saturday, September 15, 10:30 a.m. Contact: Brian Jud, 860-673-7650, brianjud@bookmarketing.com
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Grassroots Marketing for Authors, radio interview with Linda MacKenzie, Tuesday, October 2, 10:55 a.m. Eastern/7:55 a.m. Pacific, worldwide at http://www.healthylife.net
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Hands-On Low-Cost Marketing Workshop and Keynote on Ethics: Noteworthy USA Conference (for brokers of real estate notes), Las Vegas, NV, Thursday, October 4 (marketing) and Friday, October 5 (ethics). Contact: Linda Marchi, 800-487-1864, linda@noteworthyusa.com
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Book Marketing for Shy and Frugal Authors. Muse Online Writer’s Conference, worldwide, Wednesday, October 10, 7 p.m. Eastern/4 p.m. Pacific. (Huge and wonderful lineup of free programs and resources). Visit: http://www.freewebs.com/themuseonlinewritersconference/
Contact: Lea Schizas museitupeditor@yahoo.ca

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Live call on marketing with David Ewen of Today’s Author, Wednesday, October 17 at 9pm US Eastern Time. Join the call by dialing 646-478-5047

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Self-Publishing Panel, National Writers Union Write Angles Conference, Mount Holyoke College, S. Hadley, MA, Saturday, December 1.

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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at http://www.valleyfreeradio.org

Monday, September 24, 7 p.m. US Eastern Time: Steve Jennings, Teens Opposing Poverty, a Virginia nonprofit that involves kids in work with homeless people.

Mondays, 10/15, 11/5, 11/26, 12/3,   7 p.m. US Eastern Time: guests to be announced.
ARCHIVED SHOWS: Three of my guests have been tech-savvy enough to set up podcasts of their interviews, which you can hear by
clicking these links (each will take you to a different site).
We hope at some point to get a few of the archived shows on my
own sites, as well.

Charles Uchu Strader, Gaia Host, on running a
cooperative/collective business and on socially responsible web
hosting: http://snipurl.com/1eynb

David Caputo on search engine optimization and avoiding Google’s
latest sand traps: http://snipurl.com/1eyno

Jon Reed on leaving corporate America, outsourcing issues, the changing climate of business, and more: http://www.freefromcorporateamerica.com/archives.php?id=45

Wednesday, July 11, 12 noon Mountain Time. Radio interview: Ethics and Marketing, with Judah Freed, on KENV, 1390 AM, Denver/88.5 FM, Boulder, and worldwide streaming live at http://kgnu.org . Your call-ins are welcome at 303-442-4242. MP3 available after the show (I don’t know for how long) at http://kgnu.org/ht/listings.html?show=Metro
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Connecticut Authors and Publishers Association, Avon, CT: Book Marketing Workshop, Saturday, September 15, 10:30 a.m. Contact: Brian Jud, 860-673-7650, brianjud@bookmarketing.com
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Grassroots Marketing for Authors, radio interview with Linda MacKenzie, Tuesday, October 2, 10:55 a.m. Eastern/7:55 a.m. Pacific, worldwide at http://www.healthylife.net
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Hands-On Low-Cost Marketing Workshop and Keynote on Ethics: Noteworthy USA Conference (for brokers of real estate notes), Las Vegas, NV, Thursday, October 4 (marketing) and Friday, October 5 (ethics). Contact: Linda Marchi, 800-487-1864, linda@noteworthyusa.com
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Book Marketing for Shy and Frugal Authors. Muse Online Writer’s Conference, worldwide, Wednesday, October 10, 7 p.m. Eastern/4 p.m. Pacific. (Huge and wonderful lineup of free programs and resources). Visit: http://www.freewebs.com/themuseonlinewritersconference/
Contact: Lea Schizas museitupeditor@yahoo.ca
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Self-Publishing Panel, National Writers Union Write Angles Conference, Mount Holyoke College, S. Hadley, MA, Saturday, December 1.

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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at http://www.valleyfreeradio.org

Monday, July 23, 7 p.m. Eastern: Don Lesser, Pioneer Training, ptraining.com — specifically on ethics issues such as when you can and can’t honestly recommend a colleague.

Monday, August 27 and Monday, September 3: to be announced.
ARCHIVED SHOWS: Three of my guests have been tech-savvy enough to set up podcasts of their interviews, which you can hear by
clicking these links (each will take you to a different site).
We hope at some point to get a few of the archived shows on my
own sites, as well.

Charles Uchu Strader, Gaia Host, on running a
cooperative/collective business and on socially responsible web
hosting: http://snipurl.com/1eynb

David Caputo on search engine optimization and avoiding Google’s
latest sand traps: http://snipurl.com/1eyno

Jon Reed on leaving corporate America, outsourcing issues, the changing climate of business, and more: http://www.freefromcorporateamerica.com/archives.php?id=45

Last Chance to Register for Today’s Book Publishing and Marketing Class, worldwide over the phone or in-person in Hadley, MA, today, 7-9 p.m. Eastern. Registration deadline to be sure of getting the codes/location: Monday, 2 p.m. Eastern (after that, you’ll be signing up for the replay–but you can call 413-586-2388 until 5 p.m. Eastern and wecan still get you in).

Seminar June 18: “How to Write, Publish, and Promote a
Marketable Book” (co-presented with writing coach Claudia Gere). Worldwide
via teleseminar and in-person in Hadley, Massachusetts.
Co-sponsored by Hidden-Tech and the University of Massachusetts
Division of Continuing Education (and a benefit for Hidden-Tech).

Turn Your Expertise into a Successful Book — informational seminar to benefit Hidden-Tech

When: Monday, June 18, 2007, or whenever it’s convenient to hear the replay

Level: Beginning to intermediate

Cost: $50 by phone or $75 in person – a significant portion of the proceeds
benefits Hidden-Tech, an organization of professionals working virtually (primarily in Western Massachusetts, but elsewhere as well): http://hidden-tech.net/

Refreshments: Beverages and light snacks will be
provided
Register here:

http://www.principledprofit.com/marketablebook.shtml

If you can’t attend at that time, register anyway. If the
Recording Gods are pleased with us, we’ll make a recording
available to anyone who has preregistered to attend this event
either in person or over the phone. If you can’t attend and the
recording doesn’t come out, we’ll immediately refund your fee.

Worldwide over the Internet: Tuesday, June 19, 1 p.m. Eastern, Shel will be Tony Trupiano’s guest on The Tony Show, discussing the Pledge and progressive politics. Listen live at http://www.thetonyshow.com/ or http://www.radiopower.org/ (You might know Tony’s name form his campaign for Congress last year).

Hands-On Low-Cost Marketing Workshop and Keynote on Ethics: Noteworthy USA Conference (for brokers of real estate notes), Las Vegas, NV, October 4 (marketing) and 5 (ethics). Contact: Linda Marchi, 800-487-1864, linda@noteworthyusa.com
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Book Marketing for Shy and Frugal Authors. Muse Online Writer’s Conference, worldwide, Thursday, October 11. Time TBA.
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Self-Publishing Panel, National Writers Union Write Angles Conference, Mount Holyoke College, S. Hadley, MA, Saturday, December 1.

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Listen to Shel’s own Principled Profit radio show on WXOJ-FM, 103.3 FM in the Northampton, MA area, or streaming at http://www.valleyfreeradio.org

Monday, July 2, 7 p.m. Eastern: Tom Murray, Perspegrity.com: Using computers to build skills in nonviolent communication

Monday, July 23, 7 p.m. Eastern: Don Lesser, Pioneer Training, ptraining.com — specifically on ethics issues such as when you can and can’t honestly recommend a colleague.

Monday, August 27 and Monday, September 3: to be announced