As I’ve mentioned in the past several issues, I set a deadline of March, 2010 for this newsletter to be self-supporting through voluntary donations. You’ve voted with your feet. I have been giving of myself every month in this newsletter all the way back to May, 1997. I’ve told you hundreds of ways to save money on travel, dining, entertainment, kid activities, cheap shopping, recreation, and more. 13 years in, I can’t do it for free anymore, and you don’t want to pay for it. So with this issue, I fold my tent. I’ll still send you the notices of upcoming events and offers, since I’ll be doing that for my paid subscribers to other newsletters—but I’m all done writing this monthly tip. Be sure to scroll down for the final tip; it’s a good one.

If you’d like to say thank-you for all these years of service, and get extremely valuable information a the same time, may I suggest that you purchase one or both of my consumer e-books, both designed to save you many times their very small purchase price:

Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, which will help you become more Green and save money

The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant’s Pocketbook, which saves you big bucks on travel, dining, entertainment, and other FUN

NOTE: the above links go to the preview pages. If you want to go directly to the order form, use this link instead.

-> This Month’s Tip: Be Your Own Food Producer

Here in the Northeastern United States, spring is in the air and people are beginning to think about their gardens. If you’ve never had a garden, or even if you don’t have a place for a garden, think about doing so. Consider this… (Click here to continue reading)

-> All Pre-March Clean and Green Memberships Extended

Note: Because February presented some logistical challenges in getting the Club rolling, if you joined the Clean and Green Club in January or February either as a paying member or for the two-month no-cost trial, we are counting your membership as starting from March 1; trial memberships will run through March and April.

There are now well more than one million exact-match hits on Google for “Guerrilla Marketing Goes Green”–wow! I don’t think I’ve ever been involved with something that had this much buzz.

This book is going to make some serious waves. It’s a completely different approach to the business mindset, based in ethics, cooperation, and environmental principles, and it’s generating some significant buzz. Reporters who’ve been interviewing me have been asking a lot deeper questions than I’m accustomed to getting–which is great.

Grab your copy and run your business according to its principles. You may find you suddenly have a significant competitive edge, and that it’s easier to be profitable even during a downturn.

Three formats available: paperback, Kindle, and traditional e-book. However you buy it, be sure to visit

http://guerrillamarketinggoesgreen.com/bonuses to claim the $2600 worth of bonuses (that’s about 120 times the price of the book!).

For paperback, your choice of five bookseller links from the bottom of the home page and several other pages at http://guerrillamarketinggoesgreen.com

For e-books for B&N Nook, Blackberry, iPhone, iPhone Touch, PC and MAC: click here

For Kindle: click here

Oh, and if you’d like to help out with the launch, and at your option earn some very healthy commissions, please visit http://guerrillamarketinggoesgreen.com/submit-a-bonus/jv

-> Hear and Meet Shel

• John Ritskowitz, a/k/a the Marketing Medic, will be interviewing both me and my Guerrilla Marketing Goes Green co-author Jay Conrad Levinson Tuesday, March 16, 3 pm ET/noon PT. This should be interesting, because John is coming up from Connecticut to do the interview live, and Jay will join us by phone from Florida. John and I have known each other online for several years, but have never met. So he’s coming up for the afternoon, we’ll have lunch together, I’ll show him around the farm, I’ll tape an interview with him for my Clean and Green Club, and then he’ll interview me and Jay. By that time, we should be all warmed up and will probably head into some pretty advanced territory. https://www1.gotomeeting.com/register/481396353
• Dave Mathison from Be The Media–a wonderful book, BTW–interviews me on Green markerting. david (at) bethemedia.com
• Just Added! I’ll be speaking in NYC Friday March 19 at GoGreenExpo’s Business Day, 12:30 pm ET, and then signing copies of Guerrilla Marketing Goes Green. Business buyers get in at no charge on Friday (with a relevant business card). If you’d like to attend Saturday and/or Sunday, here’s a discount code (gets you into the Architecture Fair also): visit http://www.gogreenexpo.com and use promo code NYSPEAKER when registering for tickets.
• March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
• April 15, 9 pm ET/6 pm PT: Tweleseminar, “Communicate the Value in Your Values.” Justin Sachs, justin (at) justinsachscompanies.com
• April 24, I’ll be exhibiting at the Sustainability Expo in downtown Amherst, MA: CiccarelloS (at) amherstma.gov
• April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
• April 29, 3 pm ET/noon PT, I’ll be presenting on Grassroots Book Marketing Strategies for Stephanie Chandler’s virtual Nonfiction Book Writers Conference: Contact janica (at) authoritypublishing.com
• May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT: http://www.aboutcapa.com/capa_university_writers_conferen.htm
• It looks pretty likely that I’ll be speaking on Green Marketing at SolarFest, sometime the weekend of July 16-18, in Tinmouth, Vermont. This is a wonderful event; I attended several years ago, and you can read about it here: http://www.frugalfun.com/solarfest.html
• October 12 at 7pm ET/4 pm PT: My third annual presentation to the MUSE Online Writers Conference. This time, Selling a Self-Published Book to a Traditional Publisher

-> Friends Who Want to Help You

• I’ve listened to several calls with Jack Zufelt over the years, and read a number of his newsletters. He’s smart, aggressive, and not afraid to be direct. $1 gets you a trial of his DNA of Success membership program – read all the details at http://bit.ly/b0C7Cg (affiliate link)
• If you’re a freelancer, consultant or solo professional in any field, I have a book recommendation for you. My friend Ed Gandia and two co-authors just released The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle (Penguin/Alpha). This book is brimming with practical, proven strategies the authors have used to consistently attract great clients, earn high incomes and enjoy a flexible lifestyle. And if you pick up a copy by midnight this Friday, you’ll get up to $321 in extra goodies. To learn more, visit http://www.TheWealthyFreelancer.com/amazon
• There’s no better way to get traditional press (a/k/a mainstream media) covering you than to answer inquiries from reporters looking for sources. I’ve used this strategy to be cited multiple times in the New York Times, Wall Street Journal, Entrepreneur, even Woman’s Day (among many, many others). I subscribe to every service I know about that connects journalists and sources. My old friend Steve Harrison from Radio TV Interview Report has just launched a new one, with no charge for leads. http://bit.ly/bD6WzG (affiliate link). Given how much it costs to advertise in RTIR, this is a real bargain, at zero cost.

-> New on the Sites, March 2010

-> Media Coverage of Shel

-> Which of Shel’s Books is Right for You?

-> Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

* Roger C Parker, a well-known marketing guy and author of numerous books including Looking Good IN Print (a classic of design principles that’s been on my bookshelf for decades), interviews me about my brand new book Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), Wednesday, February 3, 7 pm ET/4 pm PT. This is for paid members of my co-author’s Guerrilla Marketing Association, but I’m allowed to invite people to the call. Check the Green and Ethical Marketing Page on Facebook http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf or my Twitter feed http://twitter.com/shelhorowitz for the call details after January 28.

* I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).

* Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”

* February 23, the incredible Sean D’Souza from Psychotactics will interview me about cracking the best-seller list without any kind of big dollar outlay.

* Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.

* I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.

* March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com

* April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/

* May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)

You can also read several recent interviews with me:

* Willi Paul interviews me on sustainability and frugality: http://www.planetshifter.com/node/1455

* Dollar Days, on frugal/ethical marketing and the new Guerrilla Marketing Goes Green book: http://blog.dollardays.com/small-business-expert-interview-shel-horowitz-ethicalgreen-marketing-expert/

* The Examiner, on environmental advocacy, the Greening of my own life, and environmentalism’s intersection with marketing: http://www.examiner.com/x-14744-LA-Renewable-Energy-Examiner~y2010m1d4-Interview-with-Shel-Horowitz-of-Frugal-Marketing

* Dr. Dave Hale interviewing me and other experts on our social media predictions for 2010: http://drdavehaleonline.com/blog/social-media-predictions-for-2010/

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

The Africa speaking tour is not happening in July, but may be possible for January. If you have any contacts who could come aboard as sponsors, please let me know: http://www.frugalmarketing.com/contactform.shtml or Twitter: @shelhorowitz

Shel addresses the Holyoke, MA Rotary Club Tuesday, August 11, Noon ET, at the Delaney House, Route 5. Contact: Christine Salem <clowntique@yahoo.com>

If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst. I’ll be at the reception the evening of September 3. He’s painting up a storm! His website does not do him justice and hasn’t been updated in a while, but you can at least get a sense at http://www.artbyyoshi.com/

Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar”

Speaking at the Green Expo/exhibiting at the Connecticut Folk Festival, New Haven, CT, September 11-12. Not confirmed at press time, but likely. http://ctfolk.com/ctff/greenexpo.html

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).  THIS AFTERNOON June 15: Alicia Polak of Khaya Cookies, which gives jobs to new-to-the-workforce economically disadvantaged South African women to bake natural cookies that are imported to the US. June 29: TBA

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

Social Media for Book Marketing: Build Communities of FANS! Self-Publishers Online Conference, May 13-15, online. Shel will be presenting the morning of May 14 (11 a.m. ET/8 a.m. PT) on Social Media for Book Marketing: Build Communities of Fans

If you’re going to either Sam Horn’s seminar at the National Press Club in Washington on May 15 or Ryan Lee’s amazingly value-packed Continuity Summit that same weekend in Stamford, CT, please say hi. I’m not on program for either event but I’ll be there (though I have to miss a chunk of Ryan’s in order to attend Sam’s). I’m especially excited to finally meet in person a lot of people I really admire, including Mark Joyner, David Frey, and Mat Bacak, among others. Mark Victor Hansen, Russell Brunson, and Stephen Pierce are also on the program, and I’ve heard a rumor that the amazing Carrie Wilkerson (Barefoot Executive) may show up. The price is very reasonable. And since I’ve been thinking about a membership site for several years, I know I’ll get a lot of value out of being there.

Shel will be interviewed by Colleen Lue of Lit Media Reviews about how authors can become successful.  May 17th at 5:30pm ET / 2:30pm PT.  

Book Expo America:  Grassroots Marketing for Authors and Publishers, Saturday, May 30, 11 a.m. Foreword Magazine/Greater New York Independent Press Center, Javits Center,  New York City.

Social Media for Book Marketing: Build Communities of FANS! Self-Publishers Online Conference, May 13-15, online. Shel will be presenting the morning of May 14 (11 a.m. ET/8 a.m. PT) on Social Media for Book Marketing: Build Communities of Fans

Shel will be interviewed by Colleen Lue of Lit Media Reviews about how authors can become successful.  May 17th at 5:30pm ET / 2:30pm PT.  www.blogtalkradio.com/litmediareviews

Book Expo America:  Grassroots Marketing for Authors and Publishers, Saturday, May 30, 11 a.m. Foreword Magazine/Greater New York Independent Press Center, Javits Center,  New York City.

Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more. http://tv.factor77.com/2009/03/25/shel-horowitz-frugal-marketing/

June 10, 2 pm ET/11 a.m. PT: Diedre Hughey from AuthorBuzz interviews me. Details to follow.

Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).

• 4/20: Terry Mollner, one of the pioneers of socially responsible investing and Common Good Corporations
• 5/4: Dr. Therese Ruggiero on Vision Therapy
• 5/18: Lisa Vote, Mixed Greens Eco-Boutique
• 6/1: Christine Takacs, eco-friendly graphic design and printing

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

Make Yourself More Marketable with a Book, Allison Nazarian’s Do It Yourself Marketing Training Series, Tuesday, March 3rd, noon ET/9 a.m. PT. This is part of a very inexpensive 16-call series, and you get recordings of all the calls if you sign up. I’ve listened to and learned from several of the calls.

Innovative Solutions to Reduce Direct Mail Expenses, Association of Strategic Marketing/Lorman Education Services, March 11, 1 pm ET/10 a.m. PT.$199 and qualifies for 0.5 credit toward CMM certificate.

I’m speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28, with an all-star lineup including Kathleen Gage, Stephen Pierce, Felicia Slattery, and many others.  Only $199 for a three-day live conference! My topic: “Becoming the Desired Partner: How to Harness  Ethics AND Expertise to Skyrocket Your Business.” If you want to go really cheap, and you’re a nonsmoker, I’m looking to share the room: $55 per night, in the conference hotel, room has two beds and a balcony. Drop an email to shel (at) principledprofit.com, subject line Orlando Room Share.

Book Marketing for Authors, CAPA University in Hartford, May 9,(view/download the complete program here) and probably again at Book Expo America in New York, May 29 or 30.

Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”

How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com (five-star rating by attendees). Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
http://www.principledprofit.com/audio-success-in-business.html

Cross-Marketing: How to Turn Competitors into Partners, an earlier webinar for the same gorup. Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.

http://www.principledprofit.com/audio-cross-marketing.html

Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it). Click here for the replay.

On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read

This is the last month to hear my InspireMeToday.com luminary interview at no charge, using this link. You’ll hear about my past in dire poverty, the local environmental campaign that inspired me to start the Business Ethics Pledge, and a great story about how interfering with a client’s unfortunate direction led to some wonderful things. Also some stories from host Gail Goodwin’s remarkable life. And you’ll even hear the specific technique I use to tap into a higher power when I need advice!

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 3/9/09 Ken Foster of Shared Vision Network. 3/23/09 Peter Shankman of HARO, the reporter-source matching service.

Replay of my book marketing teleseminar for HappyAbout.com at http://happyabout.info/hidden/HappyAbout-MarketingTeleseminar03-ShelHorowitz.wav, which covered
1) Your web presence
2) Online community participation
3) 4-5-day Amazon Push
4) Various techniques to drive book sales

Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange:

http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it). Click here for the replay.

On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read

For a little while longer, you can hear my InspireMeToday.com luminary interview at no charge, using this link. You’ll hear about my past in dire poverty, the local environmental campaign that inspired me to start the Business Ethics Pledge, and a great story about how interfering with a client’s unfortunate direction led to some wonderful things. Also some stories from host Gail Goodwin’s remarkable life. And you’ll even hear the specific technique I use to tap into a higher power when I need advice!

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 1/26/09, Richard Michelson, owner of R. Michelson Gallery (fine arts) and author of several children’s books. 2/9, Beth Adams, who created the ReikiT bodywork technique.

Replay of my book marketing teleseminar for HappyAbout.com at http://happyabout.info/hidden/HappyAbout-MarketingTeleseminar03-ShelHorowitz.wav, which covered
1) Your web presence
2) Online community participation
3) 4-5-day Amazon Push
4) Various techniques to drive book sales

Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange:

• Why ethics makes your business stronger
• What Johnson & Johnson understood about crisis management that Ford had no clue about
• What the REAL Arthur Andersen would have thought of his company’s role in the Enron scandal

And plenty more: http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206

Shel will be speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28, with an all-star lineup.  http://birthdaybashseminar.com/

And if you want to plan ahead… I’m doing another teleseminar for Gail Richards of AuthorSmart on book marketing, February 10, and one on cost-effective direct mail for Lorman Educational, March 11. I’m speaking live at CAPA University in Hartford May 9, probably at Book Expo America in late May (view/download the complete program here), and doing teleseminars for Allison Nazarian March 3rd (NOTE DATE CHANGE FROM JUNE), 12:00pm ET) titled “Make Yourself More Marketable with a Book” and Paulette Ensign September 10. Details will follow as I get them.

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

Friday, December 12th, I am the featured Inspirational Luminary on InspireMeToday.com. InspireMeToday.com is a website that provides the best inspiration daily, each day from a different Luminary from the fields of empowerment, health, business, family, loving relationships and more. You’ll enjoy reading my my personal 500-word text of the best things I’ve learned in life, as well as the 30-minute interview with me by Gail Lynne Goodwin. There’s normally a fee, but as my gift to you, just click here to access the inspiration for free!

Thursday, December 18, 9 p.m. ET/6 p.m. PT – Book Marketing: Radio Interview with Dr. Charlotte Thompson, http://internetvoicesradio.com/Arch-DrCharlotte.htm

Friday, December 19, guest blogger for Logoworks. “Green Principles as a Success Strategy” (don’t have the link yet, sorry)

Friday, December 19, 5:30 p.m. – Western Mass. Tweetup, The dirty Truth, Main Street, Northampton

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 12/15, Loretta Gregorie, 10,000 Villages; 12/29, First Night Northampton

Replay of my book marketing teleseminar for HappyAbout.com at http://happyabout.info/hidden/HappyAbout-MarketingTeleseminar03-ShelHorowitz.wav, which covered
1) Your web presence
2) Online community participation
3) 4-5-day Amazon Push
4) Various techniques to drive book sales

And if you want to plan ahead… I’m doing another teleseminar for Gail Richards of AuthorSmart on book marketing, February 10, and one on cost-effective direct mail for Lorman Educational, March 11. I’m speaking live at CAPA University in Hartford May 9. Details will follow, probably in January.

Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange:

• Why ethics makes your business stronger
• What Johnson & Johnson understood about crisis management that Ford had no clue about
• What the REAL Arthur Andersen would have thought of his company’s role in the Enron scandal

And plenty more: <a href=”http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206″>http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206</a>

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

October 8th, Online: Recently I was interviewed for the International Association of Solopreneurs site–just launched and offering prizes: http://www.solopreneurs.org.  My interview will be available on October 8th.  And over the next 30+ days you can experience first-hand interviews from other successful solopreneurs and learn much more than theory but practical knowledge about how they have achieved success.
Wednesday, October 15: One of numerous bloggers blogging against poverty for Blog Action Day.

Thursday, October 16, 3 pm ET/noon PT: Cheap and Easy Book Marketing with Shel Horowitz: Powerful online and offline strategies to get your book noticed in the marketplace, from the author of Grassroots Marketing for Authors and Publishers. Muse Online Writers Conference, over the Internet. No charge for any of the numerous Muse events.

Friday, November 7, Manchester, NH, 1:30 p.m. ET: Creative Book Marketing: Fiction and Nonfiction at IBPA/IPNE Publishing University,  (part of a two-day publishing conference). Co-panelist with genre novelist Inanna Arthen.

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM)
10/6: Ann Latham, UncommonClarity.com

10/20: Steven  Brown, SweatFree.org

Future shows:  11/3, 11/17