Related Posts:

• Other Web 2.0 Sites, Pt 1: Shel Horowitz’s Frugal Marketing Tip, May 2008
• Other Web 2.0 Sites, Pt 2: Shel Horowitz’s Frugal Marketing Tip, June 2008
• Website Models for Writers, Part 1: Shel Horowitz’s Book Marketing Tip, Dec. ’09
• Some Useful Blogs for Book Marketers
• Positive Power Spotlight: RegionalBest.com (April, 2009)

Related Posts:

• Another (Highly) Recommended Book: The Speed of Trust
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• Another Recommended Book: CauseWired
• Another Recommended Book: Finding the Sweet Spot
• Marketing on Web 2.0 Sites, Part 1: Why Participate in Social Networking?

By Shel Horowitz

This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to:

• Build win-win partnerships with other businesses (even competitors) that can open up new audiences and markets, gain credibility from the endorsement of a trusted third party, and slash marketing costs
• Turn marketing from an expense that generates sales at great effort…into a revenue stream that generates sales more easily—while actually bringing in money directly
• Get inside the mind of the customer and anticipate that customer’s desires and needs

• Harness the Magic Triangle of Business Success, at no cost
• Run a business that demonstrates at every turn that business doesn’t have to be bad, and that businesspeople who have the community’s best interests at heart will continue to succeed

Already convinced? Click here to get the discount codes and order link.

This is just the tip of the iceberg. Many more life-changing concepts of business success are outlined in my award-winning sixth book, Principled Profit: Marketing That Puts People First.

This book has been endorsed by 82 entrepreneurs and marketers around the world, including

• Chicken Soup for the Soul co-creator Jack Canfield
• Internet marketing pioneer Mark Joyner of Simpleology, who invented such innovations as the upsell thank-you page and may have been the first to create meaningful revenue with e-books
• Anne Holland, founder of MarketingSherpa.com
• Jay Conrad Levinson, inventor of Guerrilla Marketing and co-developer of genius advertising campaigns from United’s Friendly Skies to the Marlboro Man (and my co-author on my next book)

A book that was republished by major publishers in India and Mexico. Winner of the Apex Award for best book in the marketing/PR field.

• Southwest Airlines was so excited about this book, the company bought 1000 copies to give to VIPs whom the president wanted to impress; maybe it’s not surprising that Southwest was the only US airline to stay profitable in the 2001-02 recession.

Already convinced? Click here to get the discount codes and order link.

This book will give thousands of times the value of its tiny purchase price. Implement just one of the dozens of strategies and tactics outlined in clear language, and profits could soar. In fact,

by following my own advice, I transformed my own business (now in its 28th year). At the time the book was published, the vast majority of my copywriting and consulting clients spent between $150 and $500, and then I’d have to go out and hustle more business. Yes, I’m still serving many of those smaller kinds of clients—but I also opened up a whole new profit center and am attracting several clients a year who spend $3000 to as much as $15,000. Let me tell you, that makes profitability a whole lot easier, especially during this very soft economy.

Already convinced? Click here to get the discount codes and order link.

While I certainly can’t guarantee that readers of this book will experience those kinds of successes, I can tell you that if I hadn’t switched my model based on the principles of this book, I might have had to go out and find an actual job. While I’ve had the principles all along, I’ve attracted some incredible business partnerships, opportunities and clients by being very public about supporting the principles I write about in Principled Profit. (I know this because several of those clients have flat-out told me that’s why they chose me.)

What will you pay to buy this gift (or buy it for yourself)? Not the $49.95 I probably should have charged for this kind of a quantum leap business success toolkit…not even the $17.50 list price…How about just $11.95 each for one to four copies, $9.95 each for five to nine copies, $7.95 each for 10 or more…and a $280 case price that works out to just $4 a book (based on an average of 70 copies per case; some have had 72, and one or two have had 68). Buy the temaining nine cases, and pay an incredible $2.50 per book. (Shipping on cases is at actual cost.)

Imagine the growth in your own business if you gave a copy of this book to everyone working in sales, marketing, and customer service—and imagine the goodwill you’ll create by giving it to your own best customers. And don’t forget to keep a copy for yourself! The two hours you spend reading it could open up completely new ways of thinking about how to achieve business success much more easily and profitably.

If you’d like your books autographed and personally inscribed, just tell me the inscription you want, using the comment field. Think how easy this is going to make your holiday shopping!

To get this special, not-to-be-repeated pricing, visit our order form and use one of these codes:

• For one copy at $11.95 enter HOLIDAY1
• For two to four copies at $11.95 each enter HOLIDAY2
• For five to nine copies at $9.95 each enter HOLIDAY3
• For ten or more copies at $7.95 each enter HOLIDAY4
• To order by the case contact Shel directly

Supplies are limited, and this book will not be reprinted. I am taking it off the market forever on January 1, or when I run out, whichever comes first. (This is not hyperbole and not an idle threat; it’s written into the contract with John Wiley & Sons for my next book.)

P.S. Hire me to speak or train for $5000 or more, and I’ll *give* a copy to every attender, as long as I still have books.

Related Posts:

• Revisiting Postal Direct Mail, Part 1: When? Frugal Marketing Tip, Oct ’08
• Frugal Marketing Tip, October, 2008
• 10 Reasons to Promote Your Book with Postcards: Book Marketing Tip, 7/08
• Frugal Marketing Tip, November 2009
• Shel’s Award-Winning Book, Grassroots Marketing: Getting Noticed in a Noisy World, at Half-Price

1. Use media query services that aggregate reporters’ requests for sources. There is no better way to get publicity than to hit a reporter who’s desperately looking for someone exactly like you in order to finish an article. I use HARO, PitchRate, ReportersSource and some others I can’t remember, none of which cost anything. In the past, I’ve also used ProfNet, which has a significant cost. I’ve had far and away the best success with HARO and ProfNet. Several of the media lead sources also post leads on Twitter. You’ll want to follow (in  alphabetical order) @helpareporter, @pitchrate, @ProfNet, and @reporterssource
2. Use social media sites to follow reporters on your beat, and build relationships (gently and without pressure); pitch only when you’ve established yourself as credible and your pitch is directly relevant to what they’re working on
3. Send a press release that’s NOT “I’ve written a book” but that focuses on the attitudes we discussed last month. Some sample headlines I’ve actually used for my clients:

• Pro-Anorexia Sites “Danger to Children,” Says Expert

• Moveable Historic Action Figures Awarded BEST CLASSIC TOY of 2009: Industry Newcomer’s First Release Joins Yo-Yo, Crayons, Other Long-time Favorites
• Teenage Partisan Who Fought the Nazis Lives to See Her Story Told—On Film and In Print
• Ethics Expert: As an Ethics Warrior, Spitzer Must Meet a Higher Standard (this was not for a client but a news tie-in for my own book, Principled Profit)

Of course, I go into much more detail in my seventh book, Grassroots Marketing for Authors and Publishers,and in several of my other marketing books too. Principled Profit: Marketing That Puts People First has a particularly nice section on building relationships with reporters.

Related Posts:

• Another Recommended Book: Integration Marketing by Mark Joyner
• Can You Pounce On A Breaking News Event?
• Positive Power Spotlight: RegionalBest.com (April, 2009)
• Fiction News Pegs: Shel Horowitz’s Book Marketing Tip of the Month is Posted and Ready
• Shel Horowitz’s August Book Marketing Tip

Related Posts:

• Mobile Marketing, Part 1: The Newest Frontier: Shel Horowitz’s Monthly Frugal Marketing Tip, August 09
• Frugal Marketing Tip, September 2009
• Frugal Marketing Tip, August 2009
• Another Recommended Book: Just Good Business, by Kellie A. McElhaney
• Book Marketing Tip, March 2009

Related Posts:

• Mobile Marketing, Part 2: Legal, Ethical, and Strategic Considerations
• Frugal Marketing Tip, August 2009
• Frugal Marketing Tip, September 2009
• Another Recommended Book: Just Good Business, by Kellie A. McElhaney
• Book Marketing Tip, March 2009

Related Posts:

• Can an Org Use Your Book? Part 4 What Kinds of Books Can Work for Organizations? Book Marketing Tip, April, 2009
• Can an Org Use Your Book? Part 1-Advantages
• Can an Org Use Your Book? Part 2: Types of Organizations
• Positive Power Spotlight: Southwest Airlines
• Book Marketing Tip, July 2009

Related Posts:

• Frugal Marketing Tip, July 2009
• Marketing on Web 2.0 Sites, Part 1: Why Participate in Social Networking?
• Guest Tip: The Power of 3rd-Party Gifting
• Revisiting Postal Direct Mail, Part 1: When? Frugal Marketing Tip, Oct ’08
• Another Recommended Book: The Customer Delight Principle