Archive for the ‘Frugal Marketing’ Category

Blog Platforms for Stable Websites: Monthly Frugal Marketing Tip, December, 2009

Friday, December 4th, 2009

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Another Recommended Book: Trust Agents, by Chris Brogan and Julien Smith

Wednesday, November 11th, 2009

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A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life

Wednesday, November 4th, 2009

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Revisiting Postal Direct Mail, Part 2: Holding Down Costs: Frugal Marketing Tip, Nov. ’09

Tuesday, November 3rd, 2009

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Resources and Approaches to Get Big-Time Publicity: Shel Horowitz’s Book Marketing Tip, Oct. ’09

Saturday, October 24th, 2009

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Cognoscenti vs. Hoi Polloi: Shel Horowitz’s Frugal Marketing Tip, Oct. ’09

Wednesday, September 23rd, 2009

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Mobile Marketing, Part 2: Legal, Ethical, and Strategic Considerations

Friday, September 4th, 2009

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Mobile Marketing, Part 1: The Newest Frontier: Shel Horowitz’s Monthly Frugal Marketing Tip, August 09

Wednesday, August 5th, 2009

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Can an Org Use Your Book, Part 6: Corporate Partners

Sunday, July 26th, 2009

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How to Jumpstart Your Market Research–For Pennies, or For Nothing

Thursday, July 2nd, 2009

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.