Archive for the ‘Clothing and Fashion’ Category

Is Your Author Bio A Grabber or Snoozer?: Book Marketing Tip, Dec. 07

Friday, December 28th, 2007

Or maybe that should be, “December 007″–as in James Bond.

You’ll find out why in a moment. I’m going to share with you a fabulous, exciting author bio that I didn’t write–but one that inspired me to completely redo my profile on Speakermatch.com.

Sandra Shepard (a lawyer, no less!) generated a perfect bio to ceate interest in her book, fEmpowerment: A Guide to Unleashing Your Inner Bond Girl–its sassy, sexy, and well-credentialed, and it makes me at least want to read the book even though I’m far from the target demographic. And no, you don’t need to be an expert shooter or drive $200,000 sports cars.

In my new profile, I hope to create some of the same kind of excitement and strong credentials that will make people hire me to speak. And likewise, your bio should not only establish your expertise, but invite readers in.

One change I would have suggested if she’d been my client: don’t bury the most interesting part. To me, the bio really kicks in with “Sandy’s life experiences include…”–that’s the part that makes me say “Wow!” But it’s pretty far down, below the more academic/professional but less interesting stuff. She needs the credentials, of course, but I’d play with the whole order.

This is what Sandy wrote:

Sandy Shepard, B.A., M.A., J.D. is passionate about helping women weave sensual femininity into their daily lives. A successful businesswoman and lawyer for well over a decade, she has first-hand experience with the personal/professional balancing act required of every woman, every day. Sandy worked in the Business Affairs department at LucasArts Entertainment, and as counsel for Mindscape/Broderbund software during an era when one could work for four different companies in three years, without once changing desks. She helped with due diligence and other issues during Mattel’s $3.5 billion acquisition of The Learning Company software, then left Mattel for the “dot com” arena in the late ‘90s to ultimately form her own law firm (www.GoodSolutions.com).

Sandy believes that women can be confident, empowered guides by developing their authentic selves, mastering internal and external congruence, and taking charge of their own sensuality. Sandy is the ‘go to grrlfriend’ every woman should have in her grrls-only Little Black Book. Sandy leads fEmpowerment® seminars and workshops; her students rave that learning from Sandy is ‘like having a knowledgeable, fun big sister’ with answers to all the questions they have been dying to ask!

To balance her left-brained business and attorney activities, Sandy is also a certified massage therapist. Moreover, she uses feng shui principles to help people feel comfortable and healthy in their home and work environments. She has incorporated some of these principles into her new book: fEmpowerment: A Guide to Unleashing Your Inner Bond Girl (Mollydooker Press). Sandy’s life experiences include Marine Corps boot camp; organic farming and draft horse training with the Amish in Sugar Creek, Ohio; flying biplanes at the Flying Circus Barnstorming Airshow (flyingcircusairshow.com); driving cattle through Australia’s Snowy Mountains; and hiking the length of the French Alps with her ‘James’ and making sure he had a cold cocktail at the end of every trail! She has an Associate degree in Sex Education and is completing her degree in Clinical Sexology at The Institute for Advanced Study of Human Sexuality, and holds certificates in authentic movement study and practice from the Authentic Movement Institute and in advanced bartending from the San Francisco School of Bartending (a member of the World Bartender Training Association). Sandy is a member of the National Speakers Association, and also of the Association for Coaching, a non-profit dedicated to promoting excellence and ethics in coaching. She is co-inventor of a patent-pending art registration system, occasionally trains first-time triathletes, and has crewed hot air balloons. Sandy is also an enthusiastic member of several non-profits, including two local land trusts and the Association of Former Intelligence Officers, and she volunteers as a California State Park docent as a Civil War re-enacter and baker on Angel Island in the San Francisco Bay.

I know about this book, by the way, because she cited me as an expert on having fun cheaply, and sent me a copy. Being quoted or cited in other people’s books is almost always a very good thing.

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A Frugal Fun Postcard from Las Vegas

Wednesday, December 5th, 2007

Shel Horowitz’s Monthly Frugal Fun Tip, December, 2007
That giant sucking sound is the rush of money being pulled from tens of thousands of tourist wallets at once. Where a pair of shoes can cost
$625, a night at the Hugh Hefner Sky Villa costs $40,000, and a 16,000-square-foot condo on the Strip can run $20 million (prices reported in “What’s On: The Las Vegas Guide”, September 24-October 7, 2007, pages 42 and 46)—is it possible to have a frugal vacation?

The answer, surprisingly, is that it’s not only possible, it’s downright easy. However, a word of caution is in order. If you go nuts with bright flashing lights, lots of rock and roll and general noise, cigarette smoke (which seems to permeate many of the nonsmoking spaces, drifting up from the huge casinos)—or if you have low resistance when you’re given the opportunity to gamble—do yourself a favor and stay home. Vegas is a smoky, noisy, flashy, and exciting place, and people come here deliberately to be completely overstimulated.

One nice thing: the airport is close, very close. The south end of the Strip (Las Vegas Boulevard), by the Luxur and Mandalay Bay, actually borders the airport. Mountains come close to the airport in several directions.

Staying on the Strip might cost several hundred dollars a night—but I’m staying in the Tuscany Suites, less than ten minutes walk from those expensive and massive hotels where the casinos can be measured in acres (and several more of those in various stages of construction in a several block radius of the Strip). While compared to those ultra-glitzy establishments, the Tuscany as a whole is simple, laid back, and a little bit tired, it’s actually one of the nicest hotel rooms I’ve ever stayed in. I’ve got a huge room with two double beds, several feet between and on either side of them, a living room area in front of the beds that in itself is bigger than some rooms I’ve stayed in (it easily holds a full-size couch and a large armchair, and there’s eight or ten feet between the chair and the bed, another five feet or so to the far end of the couch. Plus a mini-kitchen with sink, refrigerator, four-seater dining room table, and coffee maker (no stove), separate tub and shower, and plenty of storage all around.

The facility is attractive: a bunch of three storey buildings in Spanish mission style, with a beautiful outdoor pool and hot tub, and decent conference facilities. Really, my only complaint is that the fitness center has only three exercise bikes and I had to wait for one—but that’s more than some have, and they also have treadmills, weight training, and other stuff.

This suite is costing my hosts $95 per night (I’m speaking at a conference)—and it’s far nicer than $200-$250 per night rooms I’ve stayed at in New York and Chicago.

If I were paying my own way, I’m sure I could find something even cheaper. I saw listings online for about half that rate.

With the help of the above mentioned What’s On magazine, and also the bargain pages of vegas.com (among them http://www.vegas.com/restaurant/specials.html and http://www.vegas.com/attractions/freeattractions.html), I was easily able to locate very reasonable dining and fun cheap things to do.

Attractions:
This is what I chose to see and do:
Sky Masquerade show at the Rio. Cost? Zero. A brief but exciting display of large-cast virtuoso dancing, on multiple levels including several floats that circle the room, preceded by individual jugglers and clowns on the floor. If you want to put on a costume and ride one of the floats, it’s $12.95. Hourly during the daytime. The Rio is quite a bit farther than it looks from the map (Vegas blocks are BIG!). I walked there, and it was about two miles from my hotel; on the way back, I took a free shuttle bus to the corner of Flamingo and Las Vegas Boulevard, the heart of the Strip and an easy walk to my hotel. (There’s also a very decent public bus system in Vegas, for $1.25 per ride, and the monorail going up and down the strip, at $5 for a single ride, but only $9 for an all-day pass.)

Amazingly enough, a single resort (the magnificent Bellagio) fills the entire space between Las Vegas Boulevard and I-15, and Caesar’s Palace fills most of the other side. But even after you cross the highway, it’s still another five minutes of walking to the Rio, and not a very nice walk. Take the free bus from Bally’s or Harrah’s.

Water fountain show at the Bellagio: Cost? Zero. A lovely display of water and light, easily visible from the bridge between the Bellagio and Bally’s, which seems to be the only way across the Boulevard at that corner. There’s also a connecting bridge going the other way, across Flamingo from Bellagio to Caesar’s. Both bridges attract several homeless people, of which Vegas seems to have quite a few—but the beggars keep a low profile and the crowds provide safety.

I was told by a local that the cops are quite strict on misdemeanors, and a six-month jail term for jaywalking is not uncommon; this is somehow supposed to cut down the numbers of homeless beggars.

The museum shop at the Bellagio Art Gallery. Cost? Zero. The gallery itself costs $17, but the gift shop, of course, is free. The exhibit during my visit was of ceramics by Picasso. The gallery had only 30 of them, but there were four or five in the gift shop, for sale if you’ve got a spare $27,000 to $35,000, plus a free brochure about the museum exhibit.

The very dramatic volcano at the Mirage. Cost? Zero. Eruptions every hour in the evening, full of steam and fire.

Inside the Mirage is a tiger habitat, open only in the daytime so I didn’t see it. Next door is Treasure Island, with a no-cost pirate show, “Sirens of TI.” Unfortunately it was closed on this particular evening due to high winds.

On the other side is Caesar’s. Walk in through the Forum shops, walk a long distance following signs for “Moving Statues,” and settle yourself against the fountain when you finally get there. Or go around the fountain to see the small aquarium, the sports cars on display of Exotic Cars (one Ferrari in the lobby, dozens of other exotics if you want to pay $5 to enter the showroom, $250 if you want to rent that Ferrari for the day), and the stunning and expansive gallery of seemingly 3-dimensional landscape photography, as well as a racing Porsche in the front room of the gallery—and then go out to the fountain. While you’re waiting for the show, enjoy the play of light on the real statues that surround the fountain. Then, the lights change, the marble statues descend to the pit, and the “moving statues”—actors—rise up from the depths. The script is dumber than dumb and the acoustics are poor, but the special effects are worth watching. Cost? Zero.

People-watching and window-shopping in the malls and casinos of several of the big hotels, and along the two main streets: Cost? Zero—and this is the only place I’ve ever been where the gamblers actually looked like they were enjoying themselves. In Atlantic City and in every small casino I’ve ever walked through, I see people looking tight-lipped and grim as they fed the machines. In Vegas, some people look bored, a few look engaged and excited, and the majority look so relaxed that they appear to be stoned on pot. I saw no one with the usual clenched face.

I strolled through the Bellagio (where I did stop at the elegant gelateria to enjoy a very tasty $5 cup of chocolate amaretto gelato, and could have gotten a similarly priced pastry from the elegant café across the corridor). I stepped out onto the terrace to admire the beautiful and massive swimming pool. The attendant let me take a photo from the balcony, but you need a room key to go downstairs. I also walked through Bally’s, the MGM Grand, with its live lion habitat, and Caesar’s Palace, with its wonderful slippery marble floors, elegant but edgy shops—Agent Provocateur may be the raciest lingerie shop I’ve ever seen, and that includes New York’s West Village, New York’s Christopher Street district, and San Francisco..

Vegas during my early October stay had perfect weather: in the 90s during the day, but feeling much cooler (plenty of shade and no humidity), and dropping to the 60s or 70s at night, and breezy. No, make that windy. I’d neglected to bring either sun hat or sunglasses, and didn’t find that a problem in spite of the bright sun.

I did one splurge activity: a $75 ticket ($69 plus tax) to see Cirque Du Soliel’s “Ka.” Yes, this was an indulgence, but it was well worth it: one of the best theatrical experiences I’ve ever seen, and finally a chance to see this group, which I’ve wanted to see for over a decade. (See review at http://www.frugalfun.com/cirquedusoleil.html ). And there were lots of other entertainment choices, ranging from free to over a hundred dollars per ticket. Many of them are discounted in the various coupon books and magazines that you can pick up all over town.

The Strip monorail: Cost? $5 for a single ride, $9 for either a family ride or an all-day pass for a single rider. I took it just one stop because, having walked about half an hour to the MGM Grand for the Ka performance, my feet were tired and this cut the walk in half–especially because the monorail station inside the casino was at least half a mile closer to the theater than the street entrance. The pattern at all these hotels seems to be to concentrate entry and exit into one area, so the traffic can be directed through the casino in order to get anywhere else.

Another observation: there’s a lot of imitation of far-away travel. Several of the hotels have Italian themes, and others simulate Paris, New York, Egypt, etc. Personally, I’d rather have the real thing. Ersatz cities don’t do much for me, but they do make for a very distinctive streetscape.

Finally, I hate to put this under the attractions category because I still don’t see the attraction—but at the airport on my way out, I put a dollar into a four-plays-for-a-buck slot machine. A quick and very boring way to part with a dollar, but I felt I shouldn’t leave Vegas without having the experience. Still, I’d have rather given it to a street musician.

Dining:
Although around the corner from me is the Ellis Island, where you can still get a steak dinner for $4.95, I’m a vegetarian so I didn’t sample it. Instead, I went to…

The Tuscan Garden, located in the hotel I was staying in (and chosen by other people I was dining with). Entrees as low as $12. Food was okay, but nothing special.

Gandhi, on Paradise just off Flamingo. Great Indian lunch buffet, $15. The spinach was particularly excellent, and everything was good. I also had a superb mango lassi. There are four or five Indian restaurants with lunch buffets, including one right on the Strip near the MGM grand, in a palm-covered courtyard that also included Filipino fast food.

La Salsa, Mexican cantina next to M&M World on the Strip. I had a very decent enchilada plate for $11, including chips and salsa and a chance to practice Spanish with my very friendly Latina waitress.

There’s actually at least one place in Vegas that sells pizza by the slice: $2.50 for cheese and in the $3s for slices with toppings. The pizza is competent, but it won’t win prizes. The potion is pretty generous, though. Between Harrah’s and Casino Royale on the Strip, in a little food court that also has Chinese fast food, a Chipotle, and upstairs, McDonald’s. For bargain hunters, that’s the place to be—or cross the street to Caesar’s Palace and try the Stage Deli, a New York-style emporium that had several vegetarian/dairy offerings under $10 (a few dollars more for meat). I saw it after my pizza, so I didn’t try it—but I wanted to!

Of course, in such a short stay, I didn’t begin to sample what’s possible, either in entertainment or eating on the cheap. For one thing, I never strayed beyond walking distance (by my Native New Yorker standards—two miles or so) from my hotel. For another, the timing didn’t work for some of the attractions I’d have liked to see. And finally, I had more than enough dose of cigarettes without stepping into the lounges, many of which have free entertainment.

Vegas and Sex:
Prostitution is legal in Nevada, and Vegas, nicknamed Sin City, has a reputation for flaunting the female body. But actually, I found far less in-your-face assault on the erotic system here than in some other places I’ve been: Amsterdam, where at 16 I encountered a district of topless prostitutes, New York’s Times Square, the red light districts of many American cities. Maybe Vegas has its own sleazy district and I just didn’t happen to stumble on it—but since all the tourist dollars are flowing either in and around the Strip or downtown (which I didn’t see), I kind of doubt it. There’s too much money to be made on gambling, liquor, and live entertainment to push the tourists away with sleaze, and I saw no reference to such an area in all my browsing of tourist materials.

Of course, if you’re looking of that sort of thing, it’s easy to find. There are numerous rows of newspaper-dispenser style boxes along the sidewalks, offering catalogs of hookers who will come to your hotel room. Some are specialists: 50+ (nice to see in our youth-obsessed culture), Asians, Latinas.

Also, there are several topless revues, a smaller number of male revues, and little titillators like the area of Caesar’s casino where dancers in black underwear gyrate in cages while waitresses in police hats and electric-blue halter tops serve drinks. And while the fashions in those elegant casino malls are certainly sexy, it was mostly about sleek outfits, high-fashion shoes and endless handbag stores. Other than Agent Provocateur, I didn’t see any store that couldn’t fit in on Fifth Avenue or Rodeo Drive. Even Victoria’s Secret seemed pretty tame.

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Things You Might Forget to Pack

Monday, November 5th, 2007

Shel Horowitz’s Monthly Frugal Fun Tip, November 2007

You might be starting to plan a winter vacation or holiday trip (or summer vacation if you’re in the Southern Hemisphere). When it comes time to pack, here are a few things you might not think about:

  • An Ethernet cable: some hotels charge for wireless Internet access but don’t charge for cabled hookup.
  • CDs or an iPod with car-stereo adapter for your rental car (we’re very fond of audiobooks for long trips–we get them out of our local home library and bring them with us).
  • In your carry-on bag and not checked luggage:  a spare pair of undies and socks, prescription meds, eyeglasses, exposed film (are you still using film? I’m not), snacks for the plane in a see-through container and not containing cheese or jelly or liquid–in short, anything that’s hard to replace and would be a major inconvenience not to have. Also any electronics that are too breakable to trust to baggage handlers: camera, computer, etc. Why the undies? In case your bag doesn’t arrive with you–which has happened to me at least six times, and to many other people I know. Some relatives were once without their suitcases for three days when their luggage didn’t make the connection from London to Copenhagen and the bags had to be delivered to their cruise ship at its next port of call–in Estonia!
  • Appropriate shoes for all activities, and especially for walking. You may also need beach and dress shoes.
  • Adapters for anything you’re likely to run down, e.g., camera and laptop and cell phone.
  • International adapters if you’re traveling to someplace that uses a different electricity standard.
  • Cell phone that works in the country you’re traveling to (but check prices on calls before you go! We often don’t bother and buy a local phone card instead because it would be too expensive to actually use the cell phone). Note that many U.S. cell phones are not compatible with European infrastructure.
  • Swimwear and workout clothes, even if you’re not going to the beach. Most hotels have pools and fitness centers; many have hot tubs.
  • Paperwork on all reservations for hotel, air, rental car and/or bus/train, contact information for friends you intend to meet, etc.
  • Passport, driver’s license, international driver’s license: the originals, plus a photocopy in a different part of your luggage, and another photocopy at home with a trusted friend.
  • Any special medical or comfort (neck pillow, eyeshade, etc.) equipment and instructions.
  • Stuff to do during down time: books, long-term writing projects (I’ve written chunks of several of my books while on vacation), games, whatever.
  • An outer layer that will keep you comfortable at ten degrees F below the lowest temperature predicted.
  • A portable dictionary if you’re going someplace with a different dominant language. (I also recommend listening to language tapes ahead of time.)
  • Maps.
  • Clothing that’s flexible in purpose, appropriate for formal and informal uses, comfortable, and very easy to care for–ideally something you can rinse out at night and have ready and dry the following morning.

You can find a whole lot more on frugal travel in my 280-page e-book The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook. Preview it at the Frugal Fun website and purchase it (for the princely sum of $8.50 U.S. on our order page (click on the colored links).

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Restore Used Clothing: Shel Horowitz’s Monthly Frugal Fun Tip Is Posted

Saturday, July 7th, 2007

Restore/Revive Used Clothing: Shel Horowitz’s Monthly Frugal Fun Tip, July 2007 - Volume 11, Number 3Results of Your Feedback

Based on the very positive feedback I got last month, I’m continuing to publish but changing the newsletter format. Instead of sending the whole issue to you as an e-mail, I’ll send you a brief note, like this, with links to the articles. I got roughly 200 responses to my questions about whether I should keep publishing–and about 120 of them were filtered–yikes. Most of those were so totally innocuous that I’m convinced anything with real content will get blocked. E-mail is just too broken!

I wrote back at least a brief note to everyone I could. If you didn’t hear back from me, it means I either didn’t get your feedback (please re-send) or yours was one of the handful that wouldn’t come in or be copied even after I’d rescued it (or, of course, you didn’t receive my answer). What a time-consuming and frustrating communication method!

Advantages of the New Format for You and for Me
http://frugalmarketing.com/newsletters//?p=5

Main Article: How to Restore/Revive Yard Sale and thrift Shop Clothing

Take advantage of the great used clothing bargains, and know what can be fixed or perked up easily.

http://frugalmarketing.com/newsletters/2007/07/04/how-to-restorerevive-yard-sale-and-thrift-shop-clothing/

Which of Shel’s Books is Right for You?
http://frugalmarketing.com/newsletters/2007/06/18/shels-award-winning-books-which-should-you-own/

Hear and Meet Shel
In Denver/Boulder, CO (on the radio); Avon, CT; Las Vegas; South Hadley, MA; worldwide at an online writer’s conference and over Internet radio:
http://frugalmarketing.com/newsletters/2007/07/05/heremeet-shel-july-to-december-07/

Latest Additions to the Websites
I haven’t received the list yet from my assistant, but I know we’ve got quite a bit of new stuff. Check http://frugalmarketing.com/newsletters in a day or two.

Administrative Information

Subscribe, unsubscribe, back issues, etc.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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How to Restore/Revive Yard Sale and Thrift Shop Clothing

Wednesday, July 4th, 2007

It’s yard sale season in North America, where I live. Tons of clothes available dirt-cheap for the careful buyer.

These tips from my old friend Margie Phillips–part of a much longer chapter in The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook on how to buy just about anything very cheaply–can help you reinvigorate clothing you buy at yard sales or thrift shops:

  • Spot remover can often save a garment, though some stains–such as perspiration under the arms–are tough to fix.
  • Clothing can often be easily modified. For example, Margie doesn’t like the feel of a turtleneck, so she snips the neck off along the seam (to minimize unraveling) and uses it as an ear-warming headband while bicycling.
  • Woolen socks with worn out bottoms can be cut to make great under-the-pants-leg warmers–and these, in turn, can make a too-short pair of pants look fashionable.
  • Disguise a pair of pants that fit well in the legs but look awkward in the butt by wearing a long top over it.
  • Broken zippers, elastics, or fasteners can be replaced.
  • If an elastic waistband is too tight, cut a string into the elastic to lengthen the waist.
  • Clothes age with frequent washing. Sometimes a garment can be brushed off and aired out outside.
  • Wash any used purchase before you wear it.
  • Although second-hand shoes are hard to find, since they shape themselves to the previous wearer’s foot, you can often salvage a pair–especially if it’s just a little bit too big–by putting in a thick inner sole.
  • Most dry-clean-only clothes can be hand washed in cold water with wool cleaner. Store brands work fine for most things, but for those fancy Ecuadorian sweaters, use real Woolite in cold water, using the gentle cycle of your washing machine.
  • Combine an old and new garment to make the old one look new.
  • Preserve your fancy duds by wearing old clothes when you don’t need to be dressed up.

Get your own copy of The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook, all 280 pages, for just $8.50 as an instant download–just click here.

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