Hear & Meet, January 2010
* Pioneer Valley Book Launch Event for Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.
* Roger C Parker, a well-known marketing guy and author of numerous books including Looking Good IN Print (a classic of design principles that’s been on my bookshelf for decades), interviews me about my brand new book Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), Wednesday, February 3, 7 pm ET/4 pm PT. This is for paid members of my co-author’s Guerrilla Marketing Association, but I’m allowed to invite people to the call. Check the Green and Ethical Marketing Page on Facebook http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf or my Twitter feed http://twitter.com/shelhorowitz for the call details after January 28.
* I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).
* Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”
* February 23, the incredible Sean D’Souza from Psychotactics will interview me about cracking the best-seller list without any kind of big dollar outlay.
* Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.
* I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.
* March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
* April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
* May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)
You can also read several recent interviews with me:
* Willi Paul interviews me on sustainability and frugality: http://www.planetshifter.com/node/1455
* Dollar Days, on frugal/ethical marketing and the new Guerrilla Marketing Goes Green book: http://blog.dollardays.com/small-business-expert-interview-shel-horowitz-ethicalgreen-marketing-expert/
* The Examiner, on environmental advocacy, the Greening of my own life, and environmentalism’s intersection with marketing: http://www.examiner.com/x-14744-LA-Renewable-Energy-Examiner~y2010m1d4-Interview-with-Shel-Horowitz-of-Frugal-Marketing
* Dr. Dave Hale interviewing me and other experts on our social media predictions for 2010: http://drdavehaleonline.com/blog/social-media-predictions-for-2010/


