Positive Power of Principled Profit, December 2009

Some exciting things! I’ll be speaking at ForumDavos, Davos, Switzerland in February…Clean and Green Club is ready to launch and you can be a charter member…this is the final month of the sale on Principled Profit, with prices as low as $2.50 book in quantity.
Sorry to be late with this issue. Since this is the last no-charge issue, we didn’t want to release it until the new Guerrilla Marketing Goes Green and Clean and Green Club websites were “open for business,” and the shopping cart was set up to accept your newsletter subscription–thus allowing you to continue to receive the newsletter without interruption, either as a member of the Club or as a subscriber. We encountered some technical problems with that, but it should all be working now.

Reminder: last three days to pick up your deep-discount copies of Principled Profit, and then they’re gone forever.  Buy cases at just $4 per book, single copies at $11.95. We sold quite a few at $17.50, so this is a great deal.

-> A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life
A one-time deep-discount (minimum 32 percent) offer from now through December 31 that WILL NOT be repeated, ever. And the more you buy, the bigger the discount, all the way down to 77 percent, in case quantities. Your perfect chance to snap up inexpensive but extremely valuable gifts for business owners, key staff, colleagues, and customers.  This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to… (click here to continue reading)

-> Very Important: The Sustainability of My Newsletters-Please Read
Don’t panic-I’m not getting rid of the newsletters. But I *am* changing the business model. Please read on for the reasons why, the important details of what happens next, and how you can participate most effectively for your own needs.
(click here to continue reading)

-> Green and Ethical Marketing on Facebook
Please sign up for my new Facebook Fan Page, Green and Ethical Marketing with Shel Horowitz, http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf – for links, discussions, and other goodies related to Green and ethical marketing.

-> Positive Power Spotlight, December 2009: Marcal Manufacturing, LLC
Would you believe…a household paper products company that switched to recycled raw materials in 1950, and has been producing recycled paper towels, napkins, toilet paper, and tissues ever since?  (Click here to continue reading.)

-> Another Recommended Book: Dealing with the Tough Stuff
Every business faces challenge like revenue crunches, supplier issues, personnel problems, and of coure, stress. For socially conscious businesses, the challenges re multiplied by the need to address these problems in ways consistent with the company’s social and environmental commitment, even if that’s not the easiest path.  (Click here to continue reading.)

-> Hear & Meet Shel, December 2009
* Pioneer Valley Book Launch Event for Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.
* I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).
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* Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.
* I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.
* March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com
* April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/
* May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)
* Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”

-> Friends Who Want to Help
* Eric Gruber is a true article marketing expert. He and his clients get published regularly on my websites as well as on top websites like About.com. He’s offering a very low price for his Complete A to Z Article Marketing System: 7 different ebooks and special reports that will take you by the hand and teach you step-by-step how to write your way to  profits. Check out his article system now at: http://www.broadcastyourarticles.com/shel – and the free ebook waiting for you: “How to Build Your Business with Articles in 6 Steps” – no purchase necessary!
* So you probably know that I make a good chunk of my living writing press releases and other marketing materials. But even though you’re much more likely to get press coverage with a professionally written release, not everybody can afford that (or sometimes, the deadline is too short). In those situations, it’s good to have a swipe file.  For that purpose, I’ve long been a fan of Paul Krupin’s *Trash Proof News Releases*: a tool designed with one specific goal – to get you high-ROI publicity in your target media. Use it as a model to provide the media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies. Last time I checked, I still had a press release or two included.  Book page to download Trash Proof News Releases Smashwords edition (no cost, if I’m not mistaken):  http://www.smashwords.com/books/view/5921
* Liz Lynch has an EASY, fast and effective way to build your network–online and offline: http://SmartNetworkingNow.com For starters, she has 74  networking gifts for you in a special limited time gift basket, no purchase necessary. I’ve looked at her book and it’s solid, practical advice. Yes, you can find similar wisdom scattered around the Net, but it’s nice to get it all in one place.

Some of the opportunities mentioned pay a commission to Shel. Shel maintains high quality standards for mention in this column, and has either personally vetted the product, experienced previous products of top quality from the provider, or mentions in the write-up that he hasn’t seen it. Many products get turned down if they don’t meet these criteria. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

–> Media Coverage of Shel

–> Which of Shel’s Books is Right for You?

–> New on the Sites, December 2009

–> Administrative Information
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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.