Sorry to be late with this issue. Since this is the last no-charge issue, we didn’t want to release it until the new
Guerrilla Marketing Goes Green and
Clean and Green Club websites were “open for business,” and the shopping cart was set up to accept your newsletter subscription–thus allowing you to continue to receive the newsletter without interruption, either as a member of the Club or as a subscriber. We encountered some technical problems with that, but it should all be working now.
Reminder: last three days to pick up your deep-discount copies of Principled Profit, and then they’re gone forever. Buy cases at just $4 per book, single copies at $11.95. We sold quite a few at $17.50, so this is a great deal.
-> A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life
A one-time deep-discount (minimum 32 percent) offer from now through December 31 that WILL NOT be repeated, ever. And the more you buy, the bigger the discount, all the way down to 77 percent, in case quantities. Your perfect chance to snap up inexpensive but extremely valuable gifts for business owners, key staff, colleagues, and customers. This may be the perfect gift for the entrepreneurs and marketers in your life, especially those who’ve been hit hard by the recession. Imagine a roadmap to business success that shows how to… (click here to continue reading)
-> This Month’s Tip: Website Models for Writers, Part 1: Shel Horowitz’s Book Marketing Tip, Dec. ‘09
For authors and publishers, certain ways to structure a website make particular sense. Lets explore six different models (three this month, and three next month): Resource sites, author sites, publisher or series sites, buy-my-book sites, blog sites, and salesletter sites.
(click here to continue reading)
-> Hear & Meet Shel, December 2009
* Pioneer Valley Book Launch Event for Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.
* I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely excited).
* Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.
* I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT,
http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.
* March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at)
success-stream.com* April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York.
http://asja.org/wc/2010/* May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)
* Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”
-> Friends Who Want to Help
* Eric Gruber is a true article marketing expert. He and his clients get published regularly on my websites as well as on top websites like About.com. He’s offering a very low price for his Complete A to Z Article Marketing System: 7 different ebooks and special reports that will take you by the hand and teach you step-by-step how to write your way to profits. Check out his article system now at:
http://www.broadcastyourarticles.com/shel – and the free ebook waiting for you: “How to Build Your Business with Articles in 6 Steps” – no purchase necessary!
* So you probably know that I make a good chunk of my living writing press releases and other marketing materials. But even though you’re much more likely to get press coverage with a professionally written release, not everybody can afford that (or sometimes, the deadline is too short). In those situations, it’s good to have a swipe file. For that purpose, I’ve long been a fan of Paul Krupin’s *Trash Proof News Releases*: a tool designed with one specific goal – to get you high-ROI publicity in your target media. Use it as a model to provide the media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies. Last time I checked, I still had a press release or two included. Book page to download Trash Proof News Releases Smashwords edition (no cost, if I’m not mistaken):
http://www.smashwords.com/books/view/5921* Liz Lynch has an EASY, fast and effective way to build your network–online and offline:
http://SmartNetworkingNow.com For starters, she has 74 networking gifts for you in a special limited time gift basket, no purchase necessary. I’ve looked at her book and it’s solid, practical advice. Yes, you can find similar wisdom scattered around the Net, but it’s nice to get it all in one place.
Some of the opportunities mentioned pay a commission to Shel. Shel maintains high quality standards for mention in this column, and has either personally vetted the product, experienced previous products of top quality from the provider, or mentions in the write-up that he hasn’t seen it. Many products get turned down if they don’t meet these criteria. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.
–> Media Coverage of Shel
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