Friends Who Help, December 2009

Friends Who Want to Help

  • Eric Gruber is a true article marketing expert. He and his clients get published regularly on my websites as well as on top websites like About.com. He’s offering a very low price for his Complete A to Z Article Marketing System: 7 different ebooks and special reports that will take you by the hand and teach you step-by-step how to write your way to  profits. Check out his article system now at: http://www.broadcastyourarticles.com/shel – and the free ebook waiting for you: “How to Build Your Business with Articles in 6 Steps” – no purchase necessary!
  • So you probably know that I make a good chunk of my living writing press releases and other marketing materials. But even though you’re much more likely to get press coverage with a professionally written release, not everybody can afford that (or sometimes, the deadline is too short). In those situations, it’s good to have a swipe file.  For that purpose, I’ve long been a fan of Paul Krupin’s *Trash Proof News Releases*: a tool designed with one specific goal – to get you high-ROI publicity in your target media. Use it as a model to provide the media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies. Last time I checked, I still had a press release or two included.  Book page to download Trash Proof News Releases Smashwords edition (no cost, if I’m not mistaken):  http://www.smashwords.com/books/view/5921
  • Liz Lynch has an EASY, fast and effective way to build your network–online and offline: http://SmartNetworkingNow.com For starters, she has 74  networking gifts for you in a special limited time gift basket, no purchase necessary. I’ve looked at her book and it’s solid, practical advice. Yes, you can find similar wisdom scattered around the Net, but it’s nice to get it all in one place.
  • Bhavin Patel is a student of many of the classic masters of wealth-building. He’s put together an anthology of good business practices for recessionary times called “Cure the Crunch – Business Big Shots Reveal the Secrets of Small Business Success During a Recession!” This book includes an essay from me. One of the things he’s doing, for which I’m a BIG advocate, is including a charity component: during the launch, he’s giving one British pound (about two dollars) from every sale to Kiva.org, a microlending organization that funds village sustainability in developing countries. And if you’re new to the whole marketing thing and want to pick up some of the classics, his package of 12 bonuses includes several must-reads for any entrepreneur:  Classics from T. Harv Ecker, James Allen, Napoleon Hill…a veritable library of success wisdom from the past hundred years. I’m proud that Bhavin considers my report, “Five Ways to Increase Profitability by Doing The Right Thing,” worthy enough to include with this collection as one of his 12 bonuses.  http://bit.ly/Cure-shel-Launch
  • Feeling stuck when you call prospects and can’t get past the gatekeepers? Wendy Weiss, “The Queen of Cold Calling,” wants to help. She’s offering a call *This Thursday,* called How to Bypass Gatekeepers and Voice Mail to Reach Your Prospect Directly. Cost is $79–and if you get even two or three new clients from her techniques, that’ll be money well spent (yes, there is a recording if you can’t make it). http://tinyurl.com/y89t6ja
  • Dan Janal from PR Leads has worked out a short-term deal with PR Web, to post a press release for just $150 instead of $200–has to go out by the end of January, so don’t wait too long to contact him, dan (at) prleads.com or Twitter: @prleads
  • The always-very-cool Kathleen Gage has launched “Street Smarts Marketing   Membership Program: A  Step-By-Step, 52-Week Training Program For Starting And Running A Successful  Six Figure a Year Online Business,” a one-year monthly membership program focused on Internet marketing strategies and passive income generation at a very reasonable price. http://www.kickstartcart.com/app/?Clk=3434337
  • Of course, if you’d rather have a membership program focused on Green and ethical success strategies, I recommend my own Clean and Green Club, http://thecleanandgreenclub.com/

Some of the opportunities mentioned pay a commission to Shel. Shel maintains high quality standards for mention in this column, and has either personally vetted the product, experienced previous products of top quality from the provider, or mentions in the write-up that he hasn’t seen it. Many products get turned down if they don’t meet these criteria. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.