–> Resources and Approaches to Get Big-Time Publicity
Last month, we talked about the mindset to craft an effective pitch. Now, how to actually get in front of the journalists you want to cover you. Click here to continue reading.
–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here.
- Shel is doing a workshop on media publicity, Monday, November 16. Details not finalized. Contact Amy Zuckerman, firstname.lastname@example.org
- A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).
- Negotiating with meeting planners in Africa for January, Switzerland for February. Nothing definite. If you have a lead on a paying gig in or near Switzerland, I would pay a nice commission if it materializes.
- March 24, I’m doing a teleseminar for Stacy Karacostas.
- April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York.
- Click here to access all the links and contact info: http://frugalmarketing.com/newsletters/2009/10/04/hear-meet-shel-october-2009/
- Does “selling” feel like an icky, sticky, dirty word, to you? It does to a lot of people but without sales, your business will fail–leaving you feeling awful and depriving your prospects of a needed resource! Don’t let that happen to you! Come listen to a call on November 4, 8 pm ET called “Stop Selling and Start Sharing: Learn How Your Marketing Can Be Authentic, Be Effective and Change the World!” Suzanne Evans, of Help More People, promises to “de-ick the sales conversation for you once and for all.” Visit http://bit.ly/19yWAp to learn more and reserve your space. Since I write about similar ideas in my award-winning sixth book, Principled Profit: Marketing That Puts People First, I’ve very much looking forward to seeing what she has to say.
- One of the books I’ve been reading recently is Overcomers, Inc: a collection of experiences from *38* different authors on how they overcame adversity. Some of the stories are openly religious, others come from a completely different place. The launch promotion is already under way, and includes a bonus package from 95 different experts including Dr. Wayne Dyer, Janet Atwood, and Joe Nunziata. If you need a big dose of inspiration as the weather turns dreary, maybe this will be your personal cure for Seasonal Affective Disorder (joke). http://www.overcomersbook.com/booklaunch
- If you’ve followed me for a long time, you know that participation in online discussion groups has been the single best marketing tool for going from a tiny shop with a small local clientele (branching out from writing resumes to doing press releases, book covers, web page copy, and the like) to being internationally known as a copywriter, book shepherd, marketing and publishing consultant, and speaker. Mohit Kumar has launched a new no-cost Internet portal, Tweble, that tracks over a million discussions online form around the world. What a cool concept! Great for tracking stories and trends you can comment on or need to know about. Oh yeah, and if you own a forum, there are some revenue-sharing possibilities in the future. If you get value out of places like Digg, Delicious and StumbleUpon, check out http://tweble.com/
- I’ve long been a believer in the incredible positive benefits of being a “giver”; it’s something I’ve talked about in Principled Profit and elsewhere. So I was delighted to discover a book built entirely around this concept. The book, The Power of Giving: How Giving Back Enriches Us All reveals strategies and secrets of people who possess true wealth and happiness: making the world a better place, which has the side benefit of bringing a great deal back to you–but only if your giving stems from sincerity rather than selfishness. I was also quite impressed with the authors’ philosophy — and with their commitment to give away 100% of the royalties they receive. I’ve poked into several sections of the book and have found gems all the way through.
- Are you a blogger, marketer, or entrepreneur? You may have heard that earlier this month, the U.S. Federal Trade Commission came out with a new set of guidelines that require disclosures from bloggers and affiliates and that appear to change the game when it comes to using results-based testimonials. Marcia Yudkin, one of the smartest people I know (I first met her when she was a professor at Smith College, more than 20 years ago), is interviewing business attorney and author Jean Sifleet on exactly what the new FTC regulations mean and do not mean for bloggers, copywriters, marketers and entrepreneurs. Anyone who registers ahead of time has the opportunity to submit a question for the interview. The quality of Marcia’s information tends to be superb, and I’m sure she’s chosen well to explain this complex and very important new rule. The call should be available on or around October 30, and you can register to purchase the recording in either MP3 or CD (choose at the bottom of her page), for $39.97–and submit any questions ahead of time, so they might be chosen for the call.
- Author 101 University Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.
- A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places-and displays results before you even click? Try it yourself at on our search page – click where it says “Say Hello to Search 2.0?” and start typing your query.
- Sokule (pronounced so-cool) is a cool new Twitter-like social network offering some revenue possibilities.
- This is by far the cheapest program on how to become a #1 bestseller that I’ve ever seen. 9 audios, plus support materials and bonuses. I have not personally reviewed the material but I did look at the scope of what it covers, seems like a lot of good info. Again, I haven’t listened–just sharing the information.
- Click here to access all the links: http://frugalmarketing.com/newsletters/?p=1279
Some of the opportunities mentioned pay a commission to Shel. Shel maintains high quality standards for mention in this column, and has either personally vetted the product, experienced previous products of top quality from the provider, or mentions in the write-up that he hasn’t seen it. Many products get turned down if they don’t meet these criteria. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.
–> Administrative Information
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Published monthly since July, 2009 by Shel Horowitz