• The average online retailer converts less than 2% of visitors into customers. That leaves a lot of room for improvement. Though research shows that engaging videos can help boost conversion rates many online merchants struggle with creating effective videos. Pixability from Cambridge, MA has come up with an easy, innovative (and cost-effective!) way to produce videos that help your conversions.  Learn more: http://www.pixability.com/frugal
• The brilliant George Kao, the best social media trainer I’ve ever encountered (and I’ve tried quite a few), is actually letting me share his slides from his fantastic presentation on September 22. If, now or in the future, you expect to be marketing on social media, and especially Facebook, Twitter, and LinkedIn, you absolutely want to spend some good focused time with these slides.  http://georgekao.com/socialslides
• Booklets are Much Easier to Write than Books-Learn the Secrets Paulette Ensign, the Booklet Queen, is running a new teleseminar series: interviewing nine people who’ve been successful as authors of booklets. Booklet Author Success Series Paulette beleives in delivering a lot of value, and her interviews generally go well beyond the basics. This series is no exception. Among the topics: preselling thousands of copies before you write the first word, partnering effectively with charities, using the same content a gazillion different ways. The first of these calls starts today, September 15, 2 pm Eastern-but don’t fret if you missed it. She’s making recordings available.Reminder also that I’ll be speaking for Paulette Thursday evening on creative book marketing and bulk book sales; see the “Hear and Meet Shel” section
• Tipping the Point is a quick-start guide to viral marketing, using integrity and ethics-and incorporating many examples.  In fact, there’s so much good stuff that I took the very unusual step of becoming a dealer and putting it up for download on my own cart. And let me tell you, something has to be really good for me to do that. I still can’t believe he only wants $9.95 for this!  Please click here to get your own copy, and yes, I do benefit financially (a little, anyhow) from your purchase.  http://shelhorowitz.com/go/tippingthepoint/
• Author 101 University Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas. http://snipurl.com/25r7o
• If you’ve seen Mark Joyner’s wonderful Cashmap series, you know that he and his business partner Brad Semp, and some subject-matter experts, have created a wonderful tool for thinking differently and holistically about a whole range of stuff, from managing e-mail to healthy eating to happy marriage. Mark is offering quite a deal right now: 10 of his best Cashmaps for just a dollar, and a free month of the Cashmap program. Grab this one before his sanity returns.
• Jim Donovan, author of several bestselling books on having a happier life (and a long-time friend and occasional co-panelist), wants you to have a happy middle-aged and elder life. He writes, “If you didn’t know when you were born, how old would you be?”  Are you ageless – full of energy and ready to go – no matter what your birth certificate says? Or does the prospect of aging leave you deeply concerned about what lies ahead?  The rest of your life can be the best of your life: http://www.BestLifeBook.com
• Two new no-cost offerings from The Blog Squad, known for their high-content programs:
  Get the Best Out of Your Blog – Free 5-Part Video Course: http://www.kickstartcart.com/app/?Clk=3217930
  Quality Blog Traffic – Free Audio Program: http://www.kickstartcart.com/app/?Clk=3217931
• A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places-and displays results before you even click? Try it yourself at http://frugalmarketing.com/search.shtml#web – click where it says “Say Hello to Search 2.0? and start typing your query. You might want to bookmark this page, which also allows you to search all of my dozen-plus sites at once and even provides tips to help you find exactly what you want in any search (people have thanked me quite a few times for this little tipsheet).
• Judith and Jim’s “Bridging Heart and Marketing III (BH&M III) – the Soft Sell Virtual Conference,” October 8-18, online from anywhere in the world. The conference motto is “Marketing with Consciousness and Conscience.” Judith and Jim are the authors of The Heart of Marketing: Love Your Customers and They Will Love You Back, which I reviewed a few months ago at http://frugalmarketing.com/newsletters/2009/04/15/another-recommended-book-the-heart-of-marketing/ Learn more at http://www.1shoppingcart.com/app/?Clk=3221681
• Sokule (pronounced so-cool) is a cool new Twitter-like social network offering some revenue possibilities. Check into it at http://su.pr/ADj6Fh
• AdWords guru Perry Marshall has a new version of his Definitive Guide. He’s one of only two people I trust for useful, actionable AdWords strategy. The 2010 edition actually has over a dozen brand new chapters covering things like the Content Network, Analytics, Quality Score, and the new interface. Prices start at $49 for the basic one-module version: http://bit.ly/5YdBJ
• This is by far the cheapest program on how to become a #1 bestseller that I’ve ever seen. 9 audios, plus support materials and bonuses. I have not personally reviewed the material but I did look at the scope of what it covers, seems like a lot of good info. Again, I haven’t listened–just sharing the information. http://shelhorowitz.com/go/yourbestseller/

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