Down to Business

• Midwest Book Review’s Business Bookshelf
• Pick at the Scab
• Speaking? ALWAYS be Prepared
• How Article Marketing Can Help You Even If You Own a Local Business
• Recovering from Crisis Calls for Personal Commitment
• How to Compete
• How To Make Sure You Get Paid On Time
• Going Green, Saves Green
• 7 Strategies to Make the Recession Irrelevant
• You Are NOT George Clooney – So Get Your Social Networking Act In Gear!
• How to Destroy Your Chances of Getting a JV Deal

Global Travel Review

• Making Friends… Again… and Again
• Midwest Book Review’s Travel Bookshelf

Global Arts Review

• Midwest Book Review’s Theatre/Cinema Bookshelf

Frugal Fun & Fashionable Living

• Going Green, Saves Green

Ethics Articles

• Easy Steps to Ease Climate Change: Blog Action Day
• Robots Gone Amok? In Real Life
• Twitter: More on Why I Often Don’t Follow Back
• OMG! Barack Obama, Fighting Two Wars, Wins Nobel Peace Prize
• Sidewiki Makes Me Question Google’s “Don’t Be Evil” Mantra
• Shocking! Tweet Led to Outrageous Civil Rights Violation
• “Don’t Get Caught in the Magpie Syndrome”
• Renewable Isn’t Always Sustainable
• Seven Keys to Get Me to Follow You on Twitter and Other Twitter Etiquette Tips
• George Kao’s Social Media Secrets: Notes From the Call
• Your Comment? Porritt: CSR Won’t Save Amoral Businesses
• George Kao on Social Media, 15 Minutes/Day: Join Me Tuesday 5 pm ET/2 pm PT
• Physicians: 45,000 Americans Die Each Year for Lack of Health Insurance
• Shel’s Partnership Advice on yBC TV
• Bushonomics a Disaster for Poor, Middle Class

–> Seven Mindsets to Get Publicity for Your Book: Shel Horowitz’s Book Publicity Tip, Sept. ‘09
Have you been cited in places like the New York Times, Wall Street Journal, Christian Science Monitor, Woman’s Day, Entrepreneur, and the top trade publications in your industry?  I’ve been in all the above–several times each. I’ve also been in hundreds of lesser known publications. If you’d like that kind of ink… (Click here to continue reading.)

–> Travel advisory: Traveling to the American Southwest (or live there?) Be sure to read the article we’ve just posted about Valley Fever.  Valley Fever: The Southwest’s Local Secret

–> Saving the World at Work: an exclusive excerpt from Tim Sanders new book. Sanders, a former Yahoo exec, is author of Love Is The Killer App–the very first book I reviewed in this newsletter–as well as The Likeability Factor, which I also reviewed. Good Stuff.

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase.

–> Hear & Meet Shel

• Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing). http://www.blogtalkradio.com/KimS
• A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices.com interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).

–> Friends Who Want to Help

• The brilliant George Kao, the best social media trainer I’ve ever encountered (and I’ve tried quite a few), is actually letting me share his slides from his fantastic presentation on September 22. If, now or in the future, you expect to be marketing on social media, and especially Facebook, Twitter, and LinkedIn, you absolutely want to spend some good focused time with these slides.
• Booklets are Much Easier to Write than Books-Learn the Secrets Paulette Ensign, the Booklet Queen, is running a new teleseminar series: interviewing nine people who’ve been successful as authors of booklets.
• Tipping the Point is a quick-start guide to viral marketing, using integrity and ethics-and incorporating many examples.  
• Author 101 University Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.
• If you’ve seen Mark Joyner’s wonderful Cashmap series, you know that he and his business partner Brad Semp, and some subject-matter experts, have created a wonderful tool for thinking differently and holistically about a whole range of stuff, from managing e-mail to healthy eating to happy marriage.
• Jim Donovan, author of several bestselling books on having a happier life (and a long-time friend and occasional co-panelist), wants you to have a happy middle-aged and elder life. He writes, “If you didn’t know when you were born, how old would you be?”  Are you ageless – full of energy and ready to go – no matter what your birth certificate says? Or does the prospect of aging leave you deeply concerned about what lies ahead?  The rest of your life can be the best of your life.
• Two new no-cost offerings from The Blog Squad, known for their high-content programs:
  Get the Best Out of Your Blog – Free 5-Part Video Course: http://www.kickstartcart.com/app/?Clk=3217930
  Quality Blog Traffic – Free Audio Program: http://www.kickstartcart.com/app/?Clk=3217931
• A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places-and displays results before you even click? Try it yourself at http://frugalmarketing.com/search.shtml#web – click where it says “Say Hello to Search 2.0? and start typing your query.
• Judith and Jim’s “Bridging Heart and Marketing III (BH&M III) – the Soft Sell Virtual Conference,” October 8-18, online from anywhere in the world. The conference motto is “Marketing with Consciousness and Conscience.” 

–> Which of Shel’s Books is Right for You?

–> New on the Sites, September, 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since July, 2009 by Shel Horowitz

• The average online retailer converts less than 2% of visitors into customers. That leaves a lot of room for improvement. Though research shows that engaging videos can help boost conversion rates many online merchants struggle with creating effective videos. Pixability from Cambridge, MA has come up with an easy, innovative (and cost-effective!) way to produce videos that help your conversions.  Learn more: http://www.pixability.com/frugal
• The brilliant George Kao, the best social media trainer I’ve ever encountered (and I’ve tried quite a few), is actually letting me share his slides from his fantastic presentation on September 22. If, now or in the future, you expect to be marketing on social media, and especially Facebook, Twitter, and LinkedIn, you absolutely want to spend some good focused time with these slides.  http://georgekao.com/socialslides
• Booklets are Much Easier to Write than Books-Learn the Secrets Paulette Ensign, the Booklet Queen, is running a new teleseminar series: interviewing nine people who’ve been successful as authors of booklets. Booklet Author Success Series Paulette beleives in delivering a lot of value, and her interviews generally go well beyond the basics. This series is no exception. Among the topics: preselling thousands of copies before you write the first word, partnering effectively with charities, using the same content a gazillion different ways. The first of these calls starts today, September 15, 2 pm Eastern-but don’t fret if you missed it. She’s making recordings available.Reminder also that I’ll be speaking for Paulette Thursday evening on creative book marketing and bulk book sales; see the “Hear and Meet Shel” section
• Tipping the Point is a quick-start guide to viral marketing, using integrity and ethics-and incorporating many examples.  In fact, there’s so much good stuff that I took the very unusual step of becoming a dealer and putting it up for download on my own cart. And let me tell you, something has to be really good for me to do that. I still can’t believe he only wants $9.95 for this!  Please click here to get your own copy, and yes, I do benefit financially (a little, anyhow) from your purchase.  http://shelhorowitz.com/go/tippingthepoint/
• Author 101 University Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas. http://snipurl.com/25r7o
• If you’ve seen Mark Joyner’s wonderful Cashmap series, you know that he and his business partner Brad Semp, and some subject-matter experts, have created a wonderful tool for thinking differently and holistically about a whole range of stuff, from managing e-mail to healthy eating to happy marriage. Mark is offering quite a deal right now: 10 of his best Cashmaps for just a dollar, and a free month of the Cashmap program. Grab this one before his sanity returns.
• Jim Donovan, author of several bestselling books on having a happier life (and a long-time friend and occasional co-panelist), wants you to have a happy middle-aged and elder life. He writes, “If you didn’t know when you were born, how old would you be?”  Are you ageless – full of energy and ready to go – no matter what your birth certificate says? Or does the prospect of aging leave you deeply concerned about what lies ahead?  The rest of your life can be the best of your life: http://www.BestLifeBook.com
• Two new no-cost offerings from The Blog Squad, known for their high-content programs:
  Get the Best Out of Your Blog – Free 5-Part Video Course: http://www.kickstartcart.com/app/?Clk=3217930
  Quality Blog Traffic – Free Audio Program: http://www.kickstartcart.com/app/?Clk=3217931
• A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places-and displays results before you even click? Try it yourself at http://frugalmarketing.com/search.shtml#web – click where it says “Say Hello to Search 2.0? and start typing your query. You might want to bookmark this page, which also allows you to search all of my dozen-plus sites at once and even provides tips to help you find exactly what you want in any search (people have thanked me quite a few times for this little tipsheet).
• Judith and Jim’s “Bridging Heart and Marketing III (BH&M III) – the Soft Sell Virtual Conference,” October 8-18, online from anywhere in the world. The conference motto is “Marketing with Consciousness and Conscience.” Judith and Jim are the authors of The Heart of Marketing: Love Your Customers and They Will Love You Back, which I reviewed a few months ago at http://frugalmarketing.com/newsletters/2009/04/15/another-recommended-book-the-heart-of-marketing/ Learn more at http://www.1shoppingcart.com/app/?Clk=3221681
• Sokule (pronounced so-cool) is a cool new Twitter-like social network offering some revenue possibilities. Check into it at http://su.pr/ADj6Fh
• AdWords guru Perry Marshall has a new version of his Definitive Guide. He’s one of only two people I trust for useful, actionable AdWords strategy. The 2010 edition actually has over a dozen brand new chapters covering things like the Content Network, Analytics, Quality Score, and the new interface. Prices start at $49 for the basic one-module version: http://bit.ly/5YdBJ
• This is by far the cheapest program on how to become a #1 bestseller that I’ve ever seen. 9 audios, plus support materials and bonuses. I have not personally reviewed the material but I did look at the scope of what it covers, seems like a lot of good info. Again, I haven’t listened–just sharing the information. http://shelhorowitz.com/go/yourbestseller/

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

Have you been cited in places like the New York Times, Wall Street Journal, Christian Science Monitor, Woman’s Day, Entrepreneur, and the top trade publications in your industry?

I’ve been in all the above–several times each. I’ve also been in hundreds of lesser known publications.

If you’d like that kind of ink, your pitches and press releases have to reflect the reality of the newsroom: overworked journalists sort through a mountain of information, mining for the nuggets to share with their readers, often under severe deadline pressure.

Here are a few approaches that tend to work:

• Solve a problem/ease a pain point/make people’s life better
• Expose some hidden truth that can change people’s thinking or behavior
• Tie in to a current and immediate news story or trend
• Provide a deeper “back story” on a news topic—or on a celebrity’s life
• Dip into your personal journey to show how you overcame adversity, did something really unusual, or separated yourself from the crowd in some other way
• Win an award, achieve a big milestone, etc.
• Create a catchphrase or buzzword that so perfectly captures an idea that it enters the common language

Next month: specific tools you can use to make your pitch. Note: my seventh book, Grassroots Marketing for Authors and Publishers, offers six entire chapters on effective publicity. Click on the book title to order your copy.

–> SendOutCards.com/Michael Stammer: Positive Power Spotlight, September 2009
Looking around for the perfect business to complement this month’s book review on gratitude, I thought of SendOutCards.com, and particularly of one of their top affiliates, Michael Stammer.  Click here to continue reading…

–> Another Recommended Book: Appreciation Marketing
Another Recommended Book: Appreciation Marketing: How to Achieve Greatness Through Gratitude, By Tommy Wyatt and Curtis Lewsey (BFG Group Publishing, Westport, CT)  As Wyatt and Lewsey point out, your customer can leave you for ever in just two clicks: the first to Google or another search tool, and from there to a competitor… Click here to continue reading…

–> Travel advisory: Traveling to the American Southwest (or live there?) Be sure to read the article we’ve just posted about Valley Fever.  Valley Fever: The Southwest’s Local Secret

–> Saving the World at Work: an exclusive excerpt from Tim Sanders new book. Sanders, a former Yahoo exec, is author of Love Is The Killer App–the very first book I reviewed in this newsletter–as well as The Likeability Factor, which I also reviewed. Good Stuff.

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here.

–> Friends Who Want to Help

–> Hear & Meet Shel

• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar” (Sorry that we printed the wrong date late time.)
• Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum) on his Entrepreneurship American Style radio show, http://www.seniorgazette.net/EntrepreneurshipAmericanStyleRadioProgram.html
• Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.”
• Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing). http://www.blogtalkradio.com/KimS
• A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices.com interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).

–> Which of Shel’s Books is Right for You?

–> New on the Sites, September, 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since September, 2003 by Shel Horowitz

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com

–> Mobile Marketing, Part 2: Legal, Ethical, and Strategic Considerations
The careful mobile marketer will keep some basic principles in mind, not only to avoid alienating your prospects, but to stay on the right side of the law. First of all… (Click here to continue reading)

–> Travel advisory: Traveling to the American Southwest (or live there?) Be sure to read the article we’ve just posted about Valley Fever.  Valley Fever: The Southwest’s Local Secret

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here.

–> Friends Who Want to Help

–> Hear & Meet Shel

• September 9, I’ll be Janice Campbell’s podcast guest at 3:30 p.m. ET/12:30 p.m. PT, discussing ethical success strategies you can implement in your business. Janice has also named me to her Board of Experts for the National Association of Independent Writers and Editors, http://www.NAIWE.com (she’s the organization’s Director). More info: jcwords@gmail.com
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar”
• “How and Why to Green Your Work Life,” GreenWorks: Green Career and Job Development Symposium, Friday, Sept. 11, 2009, Southern Connecticut State University, New Haven, http://ctfolk.com/ctff/greenworks.html (and there’s a Green Expo/Folk Festival the next day at Edgerton Park, http://ctfolk.com/ctff/index.html I’m on a two-person panel, and I’ll be focusing on the “Why” part–the Principled Profit rationale.  I’ll also have a table at both events. Stop by and say hi.
• Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum) on his Entrepreneurship American Style radio show, http://www.seniorgazette.net/EntrepreneurshipAmericanStyleRadioProgram.html
• Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.”
• Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing). http://www.blogtalkradio.com/KimS
• A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices.com interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).

This post (along with about 300 other articles) is available exclusively to subscribers or to members of the Clean and Green Club. If you are a subscriber or Club member, please login at www.thecleanandgreenclub.com/members If you are not a subscriber or member, please visit www.thecleanandgreenclub.com