Book Marketing Tip, August 2009
–> Can You Pounce On A Breaking News Event?
Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it. Click here to continue reading.
–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here: http://www.tinyurl.com/ShelsQuandary
–> Hear & Meet Shel
* If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst. I’ll be at the reception the evening of September 3. He’s painting up a storm!
* September 9, I’ll be Janice Campbell’s podcast guest at 3:30 p.m. ET/12:30 p.m. PT, discussing ethical success strategies you can implement in your business. Janice has also named me to her Board of Experts for the National Association of Independent Writers and Editors, http://www.NAIWE.com (she’s the organization’s Director). More info: jcwords@gmail.com
* Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar”
* “How and Why to Green Your Work Life,” GreenWorks: Green Career and Job Development Symposium, Friday, Sept. 11, 2009, Southern Connecticut State University, New Haven (and there’s a Green Expo/Folk Festival the next day at Edgerton Park). I’m on a two-person panel, and I’ll be focusing on the “Why” part–the Principled Profit rationale. I’ll also have a table at both events. Stop by and say hi.
* Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum on his Entrepreneurship American Style radio show.
* Also on Friday, September 18, I plan to attend the Western Mass Tweetup at Amherst Brewing Co., downtown Amherst, 6:30-8:30 p.m.
* Tuesday Sept 22, 5 pm ET/2 pm PT, Allison Nazarian and I will host a call with the amazing George Kao, a social network trainer who has forgotten more than most of us know. I’ve been marketing seriously via social media since 1995, and it’s been my primary source of clients all the way back to 1996. And yet, I learn so much from listening to George that I not only sat in on three of his calls in the last two months, but also made a point of seeking him out for a dinner meeting when I was in San Francisco. This call is so important, and you will learn so much, that I’m going to send a special note about it. If you only pick one teleclass to attend in the next few months, make it this one. Sign up at http://georgekao.com/922s
* Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.” This is an experiment, and as part of my contract, I have promised to send out a series of three solo mailings: two about their HealthCoach training and one about my program (which I think also mentions the other programs for the month). So even though you don’t usually get solo mailings from me, be aware of these.
* Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing).
* A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices.com interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).
–> Friends Who Want to Help
* Dr. Mani’s New Book Benefits Child Heart Patients: Remember my friend Dr. Mani Sivasubramanian, India-based pediatric cardiac surgeon, e-book author, and Internet entrepreneur? He’s about to release his first physical book: Think, Write & Retire!–and all profits will go to funding heart surgery for needy children.
* Stop by my blog September 18, when Jacqueline Wales, author of The Fearless Factor, has a guest post as part of her blog tour.
* Author 101 University: Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.
* Want to be interviewed in a book? Jim O’Connor, whose book “Cuss Control: The Complete Book on How to Curb Your Cursing” was published by Random House, is writing a book on beauty and our culture. He is looking for people to interview who were teased or bullied as children because they were unlucky in the looks department, yet became successful: found love, self -esteem and happiness. Call Lynda O’Connor at 847-615-5462.
* Two new no-cost offerings from The Blog Squad, known for their high-content programs:
Get the Best Out of Your Blog – Free 5-Part Video Course: http://www.kickstartcart.com/app/?Clk=3217930
Quality Blog Traffic – Free Audio Program: http://www.kickstartcart.com/app/?Clk=3217931
* A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places–and displays results before you even click? Try it yourself at http://frugalmarketing.com/search.shtml#web — click where it says “Say Hello to Search 2.0″ and start typing your query. You might want to bookmark this page, which also allows you to search all of my dozen-plus sites at once and even provides tips to help you find exactly what you want in any search (people have thanked me quite a few times for this little tipsheet).
* Judith and Jim’s “Bridging Heart and Marketing III (BH&M III) – the Soft Sell Virtual Conference,” October 8-18, online from anywhere in the world. The conference motto is “Marketing with Consciousness and Conscience.” Judith and Jim are the authors of The Heart of Marketing: Love Your Customers and They Will Love You Back, which I reviewed a few months ago at http://frugalmarketing.com/newsletters/2009/04/15/another-recommended-book-the-heart-of-marketing/ Learn more at http://www.1shoppingcart.com/app/?Clk=3221681
* Mark Joyner writes, Everyone is talking about this “mystery” on the Internet and I’d love your help solving it: http://www.simpleology.com/p/onlineaffiliateincome/prinprofit/ One thing is certain: whoever solves this is going to make a BUNDLE.
Some of the opportunities mentioned may pay me commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.
–> Which of Shel’s Books is Right for You?
–> New on the Sites, August, 2009
–> Administrative Information
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Published monthly since July, 2009 by Shel Horowitz
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