–> Mobile Marketing, Part 1: The Newest Frontier
Three times as many people carry a cell phone or PDA than use stand-alone computers. And the opportunity for marketers, particularly for those willing to be pioneers while the field is wide open, is huge. Mobile marketing is in its earliest stage, where the Internet was around 1996. If you have an appropriate offering and strategy now, you might just ride the next boom. Just in the US, sales of hard goods (not including downloadable purchases) via mobile is expected to go from $480 million in 2006 to $1.9 billion in 2010 (that’s a nearly 400 percent increase in four years). And some experts expect mobile to become the most popular way to pay for a transaction within the next few years.  But you need a roadmap in this universe, where a wrong turn could leave you bleeding and broke. I recommend…  (Click here to continue reading.)

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/

–> Hear & Meet Shel

• Shel addresses the Holyoke, MA Rotary Club Tuesday, August 11, Noon ET, at the Delaney House, Route 5.
• If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst. I’ll be at the reception the evening of September 3. He’s painting up a storm!
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar”
• “How and Why to Green Your Work Life,” GreenWorks: Green Career and Job Development Symposium, Friday, Sept. 11, 2009, Southern Connecticut State University, New Haven (and there’s a Green Expo/Folk Festival the next day at Edgerton Park). I’m on a two-person panel, and I’ll be focusing on the “Why” part–the Principled Profit rationale.  I’ll also have a table at both events. Stop by and say hi.
• Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum) on his Entrepreneurship American Style radio show.
• Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.” This is an experiment, and as part of my contract, I have promised to send out a series of three solo mailings: two about their HealthCoach training and one about my program (which I think also mentions the other programs for the month). So even though you don’t usually get solo mailings from me, be aware of these.
• Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing).

–> Friends Who Want to Help

My two favorite social media trainers both have offerings for you this month!

• George Kao Long-Term Training in Social Media: If you’ve ever been on a webinar with George Kao, you’ll know why he gets my vote for the person who adds the most value of any trainer I’ve experienced. He combines amazingly good information with a strong and solid commitment to ethics. His 11+ hour course plus bonuses is a bargain at the retail price of $500–the slides alone could probably be sold for $197. But I’ve negotiated a price of $330 (saving $170) if you act by August 8 (you have up to a year to actually enroll), and it comes with a money-back guarantee. To get this price, visit http://georgekao.com/socialmedia and enter the coupon code shelhorowitz
• Mari Smith One-Day  Social Media Training, August 14: Coming up very soon: The amazing Mari Smith is doing “Social Media in a Day,” in San Diego next week: August 14, to be exact. Mari personally convinced me to get on Facebook and has given me many pointers on social media. Fast Company called her “The Pied Piper of Facebook.”  http://www.kickstartcart.com/app/?Clk=3182187
• Dr. Mani’s New Book Benefits Child Heart Patients: Remember my friend Dr. Mani Sivasubramanian, India-based pediatric cardiac surgeon, e-book author, and Internet entrepreneur? He’s about to release his first physical book: Think, Write & Retire!–and all profits will go to funding heart surgery for needy children.
• Author 101 University: Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

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