Book Marketing Tip, July 2009

 

–> Can an Org Use Your Book, Part 6: Corporate Partners
This special bonus article concludes our series on partnering with nonprofits to sell more books. Take what you’ve learned in the previous five installments in this series and apply it to for-profit corporations.  You can approach corporations with two very different strategies… (click here to continue reading)

 

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). Wiley will publish it in 2010. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. To put it another way, Principled Profit shows you how to find the *value* in your *values.*  So I’ve got a deal for you! Click here to find out more and learn how you can get a discount on Principled Profit plus two bonuses!

 

–> Friends Who Want to Help, July 2009

  • Most books about sales don’t talk much about *the emotions of the salesperson* and how they affect the sales process. I took a look at, 30 year top producer Paula Pagano’s new book Secrets of a Top Salesperson – How Emotions Make or Break the Sale, and was instantly taken her with raw honesty and heartfelt humor about the emotional journey of succeeding in sales. Buy a copy of Paula’s book during the launch promotion, and you will instantly receive several hundred dollars of bonus gifts from experts-workbooks, audio materials, and coaching-including free sales coaching by Paula a well as a special gift from me.  Discover all the bonus gifts here: http://topsecretsofasalesperson.com/?id=0024
  • ProfitMart, created by brothers Rick and Ron Davies, allows anyone to get started with affiliate marketing.  It’s a system that helps you generate traffic and turn it into affiliate commissions.  They’ll install the system for you and help you get up and running in 24 hours or less without worrying about the technical side of creating a website or setting up affiliate links.  I haven’t personally used this system or reviewed it yet, but Ron is a friend and so I’m sharing this with you.  Find out more at http://www.profitmart.com/affiliate/idevaffiliate.php?id=6749
  • Note: George Kao social media workshop is postponed to the fall. Details to follow next month.

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

 

–> New Web Portal Puts All of Shel’s Stuff in One Place

Something I’ve wanted to do for a long time: have a single page that lets people sort themselves out according to what you’re looking for and how I can help. With over a dozen websites, it was getting pretty complicated. This page starts with several options for types of services, continues to a website directory, and then has a bio and contact options. Would love to hear what you think of it. http://shelhorowitz.com/

 

–>  Media Coverage of Shel, May and June ‘09

 

–> Hear & Meet Shel

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
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Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.