Frugal Fun Tip, July 2009
–> A Few of My Favorite Travel Logistics Tips
As the summer travel season starts for us Northern Hemispherians, some random tidbits of good advice to make the trip itself go smoothly. (Click here to continue reading.)
–> Are You the “Magic Connector” for Shel’s Next Book?
Want to get an acknowledgement in my eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), which will be published in 2010 by Wiley & Sons? Not to mention a few copies you can show around?
I am looking for a personal introduction to someone with enormous credentials in social entrepreneurship/green business who might like to do the Foreword for my forthcoming book.
Because this book can have an enormously positive impact on business owners and on society at large, we want it to have as large a reach as possible. I am hoping for a foreword from someone on the order of
- Al Gore
- Jimmy Carter
- Bill Gates Jr
- Wally Amos
- Muhammad Yunus (founder, Grameen Bank, Nobel Prize winner)
- Wangari Maathai (she won a Nobel for tree-planing campaign in Africa)
- Mark Zuckerberg (founder of Facebook)Biz Stone (co-founder of Twitter)
- Malcolm Gladwell
If you know any of these folks, or someone of comparable stature, I would be very grateful for an introduction. If you make the connection with someone who writes the foreword, I will not only acknowledge you in the book and on the website (with your URL, if you’d like) but also give you a few copies of the published book and also give you some very good publicity in my newsletters, etc.
Please contact me as soon as possible if you can help. http://www.frugalmarketing.com/contactform.shtml
–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/
- An Associated Press story that quoted me about a la carte vs. full-service public relations ran in USA Today, BNET.com, and Examiner.com, among other places.
- Writing, networking, and/or publishing tips on West Coast Writers blog SPAWN’s newsletter (members only), CommonSenzComm blog, Ask Wendy–The Query Queen,
- Full-page Q&A interview on social media for Our Blook.
- Dafna Michelson is traveling to every state in the U.S., interviewing people who are making a difference in some way. I was one of seven people chosen to represent Massachusetts. The text is posted, and she’s promised to post video as well.
- Kare Anderson featured my story of how a giving attitude led to my next book contract, on the How We Partner blog.
- Blog Talk Radio interviews on book marketing: with Astrid Stromberg in the U.K., and another show with Deidre Hughey on AuthorBuzz. This was a repeat appearance on Astrid’s show; she’d had me on a few weeks earlier to talk about business ethics.
- Another radio show on ethics: the nationally syndicated Midweek Politics with David Pakman (I’m 17 minutes and 46 seconds into this one-hour show).
- Toilet Paper Entrepreneur quoted me on success versus failure.
- My frugal dating segment on ABC News has aired several times. Still waiting for the other segments we taped.
- Also frugal dating tips for the Hattiesburg (MS) American, and a frugal travel tip on homestay organizations for Explore Howard County, an online publication from a newspaper in Maryland. And even an interview in an article about local alternative currencies for The Morning News (Springdale, AR)–I used to be on the Board of our local currency, back in the day.
–> Friends Who Want to Help, July 2009
- Most books about sales don’t talk much about *the emotions of the salesperson* and how they affect the sales process. I took a look at, 30 year top producer Paula Pagano’s new book Secrets of a Top Salesperson – How Emotions Make or Break the Sale, and was instantly taken her with raw honesty and heartfelt humor about the emotional journey of succeeding in sales. Think Eat, Pray, Love meets The Art of the Deal. This new book has sparked much praise within the business and literary communities. Buy a copy of Paula’s book during the launch promotion, and you will instantly receive several hundred dollars of bonus gifts from experts-workbooks, audio materials, and coaching-including free sales coaching by Paula a well as a special gift from me. You can even enter a drawing for a 3 day/2 night cruise!
Discover all the bonus gifts here: http://topsecretsofasalesperson.com/?id=0024 - Hands-on social media strategy call with George Kao, who is 10 times more knowledgeable about social media than I am (and I’m not exactly a slouch), Wednesday, July 29, 8 pm ET/ 5 PM PT.
Register (no cost): http://tr.im/webinar729
Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.
–> Which of Shel’s Books is Right for You?
–> New on the Sites, July 2009
–> Administrative Information
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Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
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