You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this  because, following an e-mail introduction by one of Wiley’s business authors,  I landed the deal and negotiated the contract myself.

This is the latest honor for a self-published book that also was republished in India and Mexico, won an Apex Award for best book in the PR/Marketing world, has been endorsed by 80 entrepreneurs and marketers, and sold 1000 copies to Southwest Airlines. It’s certainly not unheard of for a self-published book to be resold to a major publisher, but it doesn’t happen every day, either.

I know I’m the author so I shouldn’t brag. But the amount of wisdom and great advice packed into 160 clear and readable pages is astounding.

What sort of ideas are we talking about?

“Nice guys” (of either gender) finish *first*, not last

Strong ethics and an attitude of service can slash marketing costs to almost nothing

Customers, vendors, and yes, even competitors can and should—and WILL—become your unofficial salesforce, if you do right by them

Embracing Green principles can build you a whole new, extremely loyal—and much less price-sensitive–market

The most important sales skill isn’t about selling at all, as most people understand it

The world is an abundant place for those who understand it—if you approach your business with the right attitude—and why that means market share is often the wrong metric to look at

You’ll learn a great deal of very specific material that you can put into practice in your own business. A few of the highlights…

• Why your competitors’ success not only isn’t an obstacle, it can actually help you succeed (Chapter 8 )
• How “biological marketing” enables you to reap hundreds of times more than you sow (Chapter 4)
• Why smart, customer-centered marketing succeeds when ordinary sales techniques fail (Chapter 2)
• How to turn your marketing from an expense to an income stream—not just from its results, but for the very act of marketing (Chapter 14)
• How to convert your customers, complementary businesses, and even competitors into your Sales Ambassadors (Chapter 8 again)
• Why the customer experience is a more powerful testament to your brand (whether positive or negative) than all the slogans and logos and advertising and marketing materials in the world—and how you can harness this to benefit your business (Chapter 11)
• How to stay honest and true in your copywriting while boosting your response: 4 trigger points, 10 keys to include in your copy, and 12 “helper” elements to construct successful marketing materials (Chapter 13)
• Six specific ways to highlight your ethical commitment in your media publicity and other traditional marketing (Chapter 12)—and 12 specific marketing tools that work well for ethical marketers (Chapter 14)
• How to leverage your marketing skills to make a huge difference in the wider world—to help create the type of world you want to live in (Chapters 15, 16, and 18)
• 56 specific resources for further exploration, plus 20 copywriters who can make it happen for you (Chapter 19)

But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out—one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.

To put it another way, Principled Profit shows you how to find the *value* in your *values.*

So I’ve got a deal for you!

Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF.

Copies for your list and network are an even better deal. Full cases of 68-72 books at just $6 a copy (rounded to 70 per box), plus shipping at cost. Note that only eleven cases are available, though–you’ll want to act fast. This is absolutely the lowest price I’ve ever offered on this book.

To make it even sweeter, I have bonuses for you.  Use that discount code (GET5OFF) to also get my two newest e-books:

Painless Green: 110 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle (just what it says—easy Green stuff you can implement immediately

Web 2.0 Marketing for the 21st Century (an in-depth look at Twitter, Facebook, blogs, and more)

Again: http://snipurl.com/kdq1j

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