–> Can an Org Use Your Book? Part 5: How to Approach the Organization
When you craft your pitch to the organization you want to partner with, keep these things in mind… (Click here to continue reading)

–> Are You the “Magic Connector” for Shel’s Next Book?
Want to get an acknowledgement in my eighth book,  Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), which will be published in 2010 by Wiley & Sons? Not to mention a few copies you can show around?
I am looking for a personal introduction to someone with enormous credentials in social entrepreneurship/green business who might like to do the Foreword for my forthcoming book.
Because this book can have an enormously positive impact on business owners and on society at large, we want it to have as large a reach as possible. I am hoping for a foreword from someone on the order of

• Al Gore
• Jimmy Carter
• Bill Gates Jr
• Wally Amos
• Muhammad Yunus (founder, Grameen Bank, Nobel Prize winner)
• Wangari Maathai (she won a Nobel for tree-planing campaign in Africa)
• Mark Zuckerberg (founder of Facebook)Biz Stone (co-founder of Twitter)
• Malcolm Gladwell

If you know any of these folks, or someone of comparable stature, I would be very grateful for an introduction. If you make the connection with someone who writes the foreword, I will not only acknowledge you in the book and on the website (with your URL, if you’d like) but also give you a few copies of the published book and also give you some very good publicity in my newsletters, etc.
Please contact me as soon as possible if you can help. http://www.frugalmarketing.com/contactform.shtml

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/

• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
• Tom O’Brien of JointWinWin interviews Shel at 9 pm Thursday, July 2, part of the very ambitious (and no-cost) Make A Difference and Make a Profit: Socially Responsible Business Building Experts Teach You What They Know So You Can Make A Difference series with a whole bunch of marketing superstars.
• The Africa speaking tour is not happening in July, but may be possible for January. If you have any contacts who could come aboard as sponsors, please let me know: http://www.frugalmarketing.com/contactform.shtml or Twitter: @shelhorowitz
• Shel addresses the Holyoke, MA Rotary Club Tuesday, August 11, Noon ET
• If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst.
• Paulette Ensign’s Publishing Prosperity Mastermind

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Which of Shel’s Books is Right for You?

–> New on the Sites, June 2009

–> Administrative Information
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–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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