Global Travel Review

• The Travel Bookshelf

Global Arts Review

• The Theatre Bookshelf
• Summer Joyce-a-Baloo Fetes 20th Century’s Most Scrutinized Writer

Down to Business

• The Business Bookshelf
• Crucial Questions to Superior Sales
• How Numbers Can Ruin Your Registration Conversion
• How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People
• Time Management Tips
• Close More Sales
• Why Managers and Supervisors ARE NOT the Best Communicators During Times of Change
• What To Do When You Hear, “I’m Not Interested”
• A 5-Minute Website Tweak That Will Quadruple Your Subscribers
• Leadership: How to Say It
• ABC’s of RSS
• The 8 Critical Rules of the Game and How to Win
• 10 Ways to Help Your Customers Know YOU

Peace & Politics Magazine

• Loving our enemies: The people of Iran

Good Business Blog

• Hey, Guys–Are You Macho Enough to Wear Pink?
• Every Vote Really Does Count
• Amory Lovins: How to Solve the Energy Crisis
• Bernard Madoff Sentenced to 150 Years
• #FreeIran Campaign Turns to the Blogosphere
• Study: Ethics Matters A LOT to Employees
• Ecopsychology Stats, With Marketing Implications
• Reclaiming Family Values as a Progressive Issue on Father’s Day
• Nuclear Power is STILL Shortsighted and Stupid
• Worst Bit of Corporate Gobbledygook of the Day
• What Do Cause Marketing and Health Reform Have in Common?
• How to Run a Super-Successful Social Media-Based Product Launch
• Stupid Marketing Mistake #348: Block Your Own Sales Message
• Is Merck on a Silencing Campaign to Neutralize Its Critics?
• BNET: Why Bing Won’t Bother Google–and What Microsoft Should Do Instead
• Just How Stupid Are These Sploggers Anyway?
• Obama’s Groundbreaking Middle East Speech

–> Can an Org Use Your Book? Part 5: How to Approach the Organization
When you craft your pitch to the organization you want to partner with, keep these things in mind… (Click here to continue reading)

–> Are You the “Magic Connector” for Shel’s Next Book?
Want to get an acknowledgement in my eighth book,  Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), which will be published in 2010 by Wiley & Sons? Not to mention a few copies you can show around?
I am looking for a personal introduction to someone with enormous credentials in social entrepreneurship/green business who might like to do the Foreword for my forthcoming book.
Because this book can have an enormously positive impact on business owners and on society at large, we want it to have as large a reach as possible. I am hoping for a foreword from someone on the order of

• Al Gore
• Jimmy Carter
• Bill Gates Jr
• Wally Amos
• Muhammad Yunus (founder, Grameen Bank, Nobel Prize winner)
• Wangari Maathai (she won a Nobel for tree-planing campaign in Africa)
• Mark Zuckerberg (founder of Facebook)Biz Stone (co-founder of Twitter)
• Malcolm Gladwell

If you know any of these folks, or someone of comparable stature, I would be very grateful for an introduction. If you make the connection with someone who writes the foreword, I will not only acknowledge you in the book and on the website (with your URL, if you’d like) but also give you a few copies of the published book and also give you some very good publicity in my newsletters, etc.
Please contact me as soon as possible if you can help. http://www.frugalmarketing.com/contactform.shtml

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself.
But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.
So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF. You’ll also receive my two newest e-books free with your purchase.
Get all the details here: http://frugalmarketing.com/newsletters/2009/06/26/my-quandary-your-opportunity/

• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
• Tom O’Brien of JointWinWin interviews Shel at 9 pm Thursday, July 2, part of the very ambitious (and no-cost) Make A Difference and Make a Profit: Socially Responsible Business Building Experts Teach You What They Know So You Can Make A Difference series with a whole bunch of marketing superstars.
• The Africa speaking tour is not happening in July, but may be possible for January. If you have any contacts who could come aboard as sponsors, please let me know: http://www.frugalmarketing.com/contactform.shtml or Twitter: @shelhorowitz
• Shel addresses the Holyoke, MA Rotary Club Tuesday, August 11, Noon ET
• If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst.
• Paulette Ensign’s Publishing Prosperity Mastermind

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Which of Shel’s Books is Right for You?

–> New on the Sites, June 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

When you craft your pitch to the organization you want to partner with, keep these things in mind:

• Focus your inquiry/pitch not on why you want to do this for yourself, but on how it will benefit the organization (please see Part 3 of this series if you need to remind yourself of those reasons)–and on what you can bring to the table to help them, over and above the donation (for example, how you can get them media exposure, how you can open up a new volunteer pool and/or fundraising channel among your workers, how you can get other businesses to donate time, money, or goods and services)
• Come across as thoroughly professional, as some one whose association with the organization adds value to that organization–this should be reflected not only in the quality of your book, but also the quality of your presentation
• Even if you will be donating money to the organization, remember that dealing with your needs could add stress and hassles to the lives of the busy staff and volunteers–so do everything you can to smooth out any rough places for them, and to be as pleasant as possible to deal with. After all, you want them to sing your praises, to want to work with you again, and to recommend you to their colleagues
• Be flexible if you get requests for custom covers or other things you might not expect. Accommodate when possible, but if there are costs to you, it’s not unreasonable to ask the organization to pick up the extra cost

You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this  because, following an e-mail introduction by one of Wiley’s business authors,  I landed the deal and negotiated the contract myself.

This is the latest honor for a self-published book that also was republished in India and Mexico, won an Apex Award for best book in the PR/Marketing world, has been endorsed by 80 entrepreneurs and marketers, and sold 1000 copies to Southwest Airlines. It’s certainly not unheard of for a self-published book to be resold to a major publisher, but it doesn’t happen every day, either.

I know I’m the author so I shouldn’t brag. But the amount of wisdom and great advice packed into 160 clear and readable pages is astounding.

What sort of ideas are we talking about?

You’ll learn a great deal of very specific material that you can put into practice in your own business. A few of the highlights…

• Why your competitors’ success not only isn’t an obstacle, it can actually help you succeed (Chapter 8 )
• How “biological marketing” enables you to reap hundreds of times more than you sow (Chapter 4)
• Why smart, customer-centered marketing succeeds when ordinary sales techniques fail (Chapter 2)
• How to turn your marketing from an expense to an income stream—not just from its results, but for the very act of marketing (Chapter 14)
• How to convert your customers, complementary businesses, and even competitors into your Sales Ambassadors (Chapter 8 again)
• Why the customer experience is a more powerful testament to your brand (whether positive or negative) than all the slogans and logos and advertising and marketing materials in the world—and how you can harness this to benefit your business (Chapter 11)
• How to stay honest and true in your copywriting while boosting your response: 4 trigger points, 10 keys to include in your copy, and 12 “helper” elements to construct successful marketing materials (Chapter 13)
• Six specific ways to highlight your ethical commitment in your media publicity and other traditional marketing (Chapter 12)—and 12 specific marketing tools that work well for ethical marketers (Chapter 14)
• How to leverage your marketing skills to make a huge difference in the wider world—to help create the type of world you want to live in (Chapters 15, 16, and 18)
• 56 specific resources for further exploration, plus 20 copywriters who can make it happen for you (Chapter 19)

But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out—one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice.

To put it another way, Principled Profit shows you how to find the *value* in your *values.*

So I’ve got a deal for you!

Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code, GET5OFF.

Copies for your list and network are an even better deal. Full cases of 68-72 books at just $6 a copy (rounded to 70 per box), plus shipping at cost. Note that only eleven cases are available, though–you’ll want to act fast. This is absolutely the lowest price I’ve ever offered on this book.

To make it even sweeter, I have bonuses for you.  Use that discount code (GET5OFF) to also get my two newest e-books:

Again: http://snipurl.com/kdq1j

–> Are You the “Magic Connector” for Shel’s Next Book?
Want to get an acknowledgement in my eighth book,  Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), which will be published in 2010 by Wiley & Sons? Not to mention a few copies you can show around?
I am looking for a personal introduction to someone with enormous credentials in social entrepreneurship/green business who might like to do the Foreword for my forthcoming book.
Because this book can have an enormously positive impact on business owners and on society at large, we want it to have as large a reach as possible. I am hoping for a foreword from someone on the order of

• Al Gore
• Jimmy Carter
• Bill Gates Jr
• Wally Amos
• Muhammad Yunus (founder, Grameen Bank, Nobel Prize winner)
• Wangari Maathai (she won a Nobel for tree-planing campaign in Africa)
• Mark Zuckerberg (founder of Facebook)Biz Stone (co-founder of Twitter)
• Malcolm Gladwell

If you know any of these folks, or someone of comparable stature, I would be very grateful for an introduction. If you make the connection with someone who writes the foreword, I will not only acknowledge you in the book and on the website (with your URL, if you’d like) but also give you a few copies of the published book and also give you some very good publicity in my newsletters, etc.
Please contact me as soon as possible if you can help. http://www.frugalmarketing.com/contactform.shtml

• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). THIS AFTERNOON June 15: Alicia Polak of Khaya Cookies, which gives jobs to new-to-the-workforce economically disadvantaged South African women to bake natural cookies that are imported to the US. June 29: TBA
• Tom O’Brien of JointWinWin interviews Shel at 9 pm Thursday, July 2, part of the very ambitious (and no-cost) Make A Difference and Make a Profit: Socially Responsible Business Building Experts Teach You What They Know So You Can Make A Difference series with a whole bunch of marketing superstars.
• The Africa speaking tour is not happening in July, but may be possible for January. If you have any contacts who could come aboard as sponsors, please let me know: http://www.frugalmarketing.com/contactform.shtml or Twitter: @shelhorowitz
• Shel addresses the Holyoke, MA Rotary Club Tuesday, August 11, Noon ET
• If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst.
• Paulette Ensign’s Publishing Prosperity Mastermind

–> Match Message, Medium, and Audience
Match Message, Medium, and Audience–if you want your marketing to succeed.  That sounds simple, but what does it actually mean? (Click here to continue reading.)

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Grow Your Own…Even in Apartments
You absolutely can’t beat the taste of just-picked produce or herbs. Plus you’re helping the earth, reducing carbon footprint, and more.  (Click here to continue reading.)

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com