Positive Power of Principled Profit, May 2009
–> Positive Power Spotlight: Southwest Airlines
In a business as bureaucratic as the airline industry, Southwest Airlines has always impressed me with its willingness to go against “normal” policy in order to do right by its customers. Not surprisingly, this positive attitude extends to doing right by its employees as well. And was probably one of the factors that led Southwest to maintain profitability–alone among US airlines–in the aftermath of 9/11. Click here to continue reading.
–> Another Recommended Book: CauseWired
Are there lessons from the nonprofit and social change worlds for business? Watson’s new book proves that the lessons not only are there for the taking, but that they’re numerous–particularly in the way they use new technologies to build communities poised for action. Business is ultimately about… Click here to continue reading.
–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle, http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com
- If you’re going to either Sam Horn’s seminar at the National Press Club in Washington on May 15 or Ryan Lee’s amazingly value-packed Continuity Summit that same weekend in Stamford, CT, please say hi. I’m not on program for either event but I’ll be there (though I have to miss a chunk of Ryan’s in order to attend Sam’s).
- Shel will be interviewed by Colleen Lue of Lit Media Reviews about how authors can become successful. May 17th at 5:30pm ET / 2:30pm PT.
- Book Expo America: Grassroots Marketing for Authors and Publishers, Saturday, May 30, 11 a.m. Foreword Magazine/Greater New York Independent Press Center, Javits Center, New York City.
- Diedre Hughey interviews Shel for Author Buzz on BlogTalk Radio, June 10, 2 pm EDT.
- Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more.
- Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
- Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
- A couple of months ago, I got to look at the manuscript of Judith Sherven and Jim Sniechowski’s new book, The Heart of Marketing: Love Your Customers and They Will Love You Back. And now it’s finally available, and Judith and Jim are sweetening the deal with some bonuses, including one from me.–as well as David Riklan, Mark Joyner, Christine Kloser, Scott Martineau, Jody Colvard, Hay House… http://theheartofmarketing.com I liked enough not only to recommend it here, but also to review it in last month’s newsletter AND to quote it in my forthcoming book. I’ve enjoyed getting to know this husband-and-wife psychology team and feel their soft-sell message is a breath of fresh air in our hard-sell world.
- Michael Port just keeps writing great books. His latest is The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again. I haven’t gotten my copy yet but it sounds like a perfect fit for my philosophy. I’m included in the book–I believe he discusses the Business Ethics Pledge campaign (and if you haven’t signed yet, please take two minutes out of your day to visit http://www.business-ethics-pledge.org and do one small part to make the world better). He writes, “Hey, Michael here, calling on all you big thinkers. I’m talking about the biggest, brightest, forward-thinking, still dreaming, hard core intellectual thinking, down-to-earth realistic-being and even the most unconfessed, self-professed and secretive big thinkers (and, that pretty much covers everyone). The think big revolution is in full swing. There’s no stopping it. Thousands of revolutionaries are coming together to collaborate, cooperate and combine forces to yes… think bigger about who they are and what they offer the world.” The landing page is a bit hypey, but click through. Nice bonus package, too.
- When Mark Joyner and Joe Vitale team up, you can be sure you’ll learn something useful from these two visionary marketers. Start with the first of Joe’s five “Missing Secrets” that he thinks should have been included in “The Secret” (where he’s one of the featured Law of Attraction teachers, by the way) – oh yes, and if you’re reading this on May 5, tune in at 8 p.m. EDT for a broadcast with Joe: http://www.simpleology.com/courses/loavideo3/prinprofit/
A busy few months with the media.
- New York Daily News quotes Shel on how to learn a city experientially before you visit it.
- ABC News taped three segments on frugal fun, the first of which aired in mid-April. Note that the narrator makes an error; The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook costs $8.50, not zero.
- Interviewed by the San Diego Union-Tribune, analyzing the effectiveness of a hamburger company’s social media campaign.
- Shel’s tip on knowing your audience included in a compilation of writing tips.
- Tips to help others (and yourself) in recessionary times on the new site from Tax Mama Eva Rosenberg, “We Found a Solution.“
- Shel’s blog cited in coverage of Facebook’s since-withdrawn rights grab, and in coverage of Skittles’ social media strategy.
- Cited for a book marketing special sales strategy in Brian Jud’s Book Marketing Matters newsletter (Shel has been a frequent contributor there).
- Interviewed on how to attract new clients on Noel Bellin’s blog.
- Chosen as the very first interview to air on the new Factor 77 TV show for entrepreneurs.
- Interviewed about creating powerful resumes on CollegeRecruiter.com
- Quoted on effective book signings in Book Marketing Update (another publication that has quoted Shel regularly).
- Cited for a frugal office printing tip in sun Microsystems’ Open Road to Savings blog. The link has gone stale, unfortunately.
- Cited as a Top Internet Marketer in Kathleen Gage’s report on Willie Crawford’s conference.
–> Which of Shel’s Books is Right for You?
–> Administrative Information
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Published monthly since May, 1997 by Shel Horowitz
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