Selected Recent Press Coverage (May 2009)
A busy few months with the media.
- New York Daily News quotes Shel on how to learn a city experientially before you visit it.
- ABC News taped three segments on frugal fun, the first of which aired in mid-April. Note that the narrator makes an error; The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook costs $8.50, not zero.
- Interviewed by the San Diego Union-Tribune, analyzing the effectiveness of a hamburger company’s social media campaign.
- Shel’s tip on knowing your audience included in a compilation of writing tips.
- Tips to help others (and yourself) in recessionary times on the new site from Tax Mama Eva Rosenberg, “We Found a Solution.“
- Shel’s blog cited in coverage of Facebook’s since-withdrawn rights grab, and in coverage of Skittles’ social media strategy.
- Cited for a book marketing special sales strategy in Brian Jud’s Book Marketing Matters newsletter (Shel has been a frequent contributor there).
- Interviewed on how to attract new clients on Noel Bellin’s blog.
- Chosen as the very first interview to air on the new Factor 77 TV show for entrepreneurs.
- Interviewed about creating powerful resumes on CollegeRecruiter.com
- Quoted on effective book signings in Book Marketing Update (another publication that has quoted Shel regularly).
- Cited for a frugal office printing tip in sun Microsystems’ Open Road to Savings blog. The link has gone stale, unfortunately.
- Cited as a Top Internet Marketer in Kathleen Gage’s report on Willie Crawford’s conference.
Book Reviews