Frugal Marketing Tip, May 2009

–> Free as a Biz Strategy
Do you offer any freebies to build your business? I sure do!  I’ve built my business on giving away vast quantities of information–but through that, selling both information and brainpower as an author and speaker, and as a consultant and copywriter. Google loves my sites because… click here to continue reading.

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Become a Published Author! Join Get Your Book Done: Shel Horowitz’s Ethical Expert Publishing Program 12-week coaching program covering how you can position  yourself as an ethical expert, nine reasons you need a book, and the many steps you need to finish and publish your book, seven different publishing models, 18 crucial things to know if you’re launching your own publishing company, and more. Seating is limited to 30 seats at the Silver level, and just five seats at the Platinum level, which includes three private coaching sessions. Click here for more information

–> Hear & Meet Shel

  • Book Marketing for Authors, CAPA University in Hartford, May 9, (view/download the complete program here)
  • Social Media for Book Marketing: Build Communities of FANS! Self-Publishers Online Conference, May 13-15, online. Shel will be presenting the morning of May 14 (11 a.m. ET/8 a.m. PT) on Social Media for Book Marketing: Build Communities of Fans
  • If you’re going to either Sam Horn’s seminar at the National Press Club in Washington on May 15 or Ryan Lee’s amazingly value-packed Continuity Summit that same weekend in Stamford, CT, please say hi.
  • Shel will be interviewed by Colleen Lue of Lit Media Reviews about how authors can become successful.  May 17th at 5:30pm ET / 2:30pm PT.
  • Book Expo America:  Grassroots Marketing for Authors and Publishers, Saturday, May 30, 11 a.m. Foreword Magazine/Greater New York Independent Press Center, Javits Center,  New York City.
  • Diedre Hughey interviews Shel for Author Buzz on BlogTalk Radio, June 10, 2 pm EDT.
  • Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more.
  • Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
  • Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
–> Friends Who Want to Help
  • Michael Port just keeps writing great books. His latest is The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again. I haven’t gotten my copy yet but it sounds like a perfect fit for my philosophy. I’m included in the book–I believe he discusses the Business Ethics Pledge campaign (and if you haven’t signed yet, please take two minutes out of your day to visit http://www.business-ethics-pledge.org and do one small part to make the world better).  He writes, “Hey, Michael here, calling on all you big thinkers. I’m talking about the biggest, brightest, forward-thinking, still dreaming, hard core intellectual thinking, down-to-earth realistic-being and even the most unconfessed, self-professed and secretive big thinkers (and, that pretty much covers everyone). The think big revolution is in full swing. There’s no stopping it. Thousands of revolutionaries are coming together to collaborate, cooperate and combine forces to yes…  think bigger about who they are and what they offer the world.” The landing page is a bit hypey, but click through. Nice bonus package, too.
  • When Mark Joyner and Joe Vitale team up, you can be sure you’ll learn something useful from these two visionary marketers. Start with the first of Joe’s five “Missing Secrets” that he thinks should have been included in “The Secret” (where he’s one of the featured Law of Attraction teachers, by the way) – oh yes, and if you’re reading this on May 5, tune in at 8 p.m. EDT for a broadcast with Joe: http://www.simpleology.com/courses/loavideo3/prinprofit/
–> In the Media

–> Which of Shel’s Books is Right for You?

–> New on the Sites, May 2009

–> Administrative Information
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–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.