A couple of months ago,  I got to look at the manuscript of Judith Sherven and Jim Sniechowski’s new book, The Heart of Marketing: Love Your Customers and They Will Love You Back. And now it’s finally available, and Judith and Jim are sweetening the deal with some bonuses, including one from me.–as well as David Riklan, Mark Joyner, Christine Kloser, Scott Martineau, Jody Colvard, Hay House… http://theheartofmarketing.com I liked enough not only to recommend it here, but also to review it in last month’s newsletter AND to quote it in my forthcoming book.  I’ve enjoyed getting to know this husband-and-wife psychology team and feel their soft-sell message is a breath of fresh air in our hard-sell world.

Think You Can’t Change Your Life (and the World)? Think Again. I haven’t gotten my copy yet but it sounds like a perfect fit for my philosophy. I’m included in the book–I believe he discusses the Business Ethics Pledge campaign (and if you haven’t signed yet, please take two minutes out of your day to visit http://www.business-ethics-pledge.org and do one small part to make the world better).  He writes, “Hey, Michael here, calling on all you big thinkers. I’m talking about the biggest, brightest, forward-thinking, still dreaming, hard core intellectual thinking, down-to-earth realistic-being and even the most unconfessed, self-professed and secretive big thinkers (and, that pretty much covers everyone). The think big revolution is in full swing. There’s no stopping it. Thousands of revolutionaries are coming together to collaborate, cooperate and combine forces to yes…  think bigger about who they are and what they offer the world.” The landing page is a bit hypey, but click through. Nice bonus package, too.

When Mark Joyner and Joe Vitale team up, you can be sure you’ll learn something useful from these two visionary marketers. Start with the first of Joe’s five “Missing Secrets” that he thinks should have been included in “The Secret” (where he’s one of the featured Law of Attraction teachers, by the way) – oh yes, and if you’re reading this on May 5, tune in at 8 p.m. EDT for a broadcast with Joe: http://www.simpleology.com/courses/loavideo3/prinprofit/