Just to peek at the tip of the iceberg; many others are possible

• Local history (great for a bank, Chamber of Commerce, etc.)
• How-to (very helpful to manufacturers and distributors/dealers who need to train people in their product)
• Health and wellness (drug companies, hospitals, practitioners)
• Business theory (Southwest Airlines bought 1000 copies of my sixth book, Principled Profit: Marketing That Puts People First–what I heard back was that the company president wanted to give them to people he wanted to impress)
• Travel/destination (Chambers of Commerce, attractions, airlines, travel agencies…)
• Coffee-table art book (whatever company, industry, or institution is being profiled)
• Cookbook/food book (food manufacturers, restaurants, gourmet or specialty grocery stores; Dian Pfeifer, author of “Gone With the Grits,” sold 15,000 to cereal maker Quaker, which manufactures grits)
• Fiction (tie-ins with locations, genres, equipment, cars…)
• Parenting and child-rearing (schools, play equipment and toy manufacturers, early-childhood education industry, counselors, even law enforcement–in my seventh book, Grassroots Marketing for Authors and Publishers, I cite the author of a book on bullying that had been picked up by several police departments)

Keep in mind that you can not only sell entire books (especially if you can offer a custom cover so the sponsor’s name is on the front), but also pieces (as booklets, special reports, audios, etc.).

This series will continue with part 5, how to approach the organizations. And as a bonus, part 6 will apply what you’ve learned to bulk purchases in the corporate sector.

–> Can an Org Use Your Book? Part 4 What Kinds of Books Can Work for Organizations?
Just to peek at the tip of the iceberg; many others are possible.

–> Exciting News: Principled Profit Blog Wins Its Third Award in A Month!
I’ve been blogging on the intersections of media, marketing, ethics, politics, and sustainability since 2004, at http://www.principledprofit.com/good-business-blog/ And all of a sudden, people are starting to notice! Beginning March 14, I’ve been notified that my blog has won three different awards!  If you want to see what the fuss is about, go visit the blog. You can even sign up to hear about new posts through either RSS or e-mail.

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Exciting News: Principled Profit Blog Wins Its Third Award in A Month!
I’ve been blogging on the intersections of media, marketing, ethics, politics, and sustainability since 2004, at http://www.principledprofit.com/good-business-blog/ And all of a sudden, people are starting to notice! Beginning March 14, I’ve been notified that my blog has won three different awards!  If you want to see what the fuss is about, go visit the blog. You can even sign up to hear about new posts through either RSS or e-mail.  Now on to this month’s profile.

–> Positive Power Spotlight: RegionalBest.com
It’s still Passover, so I’m thinking perhaps more than usual about food. Recently, I saw an ad for RegionalBest.com on last month’s profiled business, HARO, and when I clicked over, I very much liked what I saw… click here to continue reading.

–> Another Recommended Book: The Heart of Marketing
The Heart of Marketing: Love Your Customers and They Will Love You Back, by Judith Sherven, Ph.D. and Jim Sniechowski, Ph.D. (Morgan James, 2009).  Would you run the same ad in the New Yorker and the National Enquirer? I sure wouldn’t! I’m a long-time believer in matching audience, offer, and message, and that includes tone.  Yet so many Internet marketers… click here to continue reading.

–> When I spoke at Willie Crawford’s conference in Orlando last week, I almost skipped the weight loss and body image session given by Laura Fenamore. I’m so glad I went after all! She has a very fresh approach, rooted not in diet or exercise or “shoulds” but in empowerment, positive attitude, and self-esteem–an approach that came out of her own troubled adolescence in an abusive family, but which she was able to channel into this deep and wonderful place. In fact, I was so impressed that I signed up as an affiliate. See for yourself at http://www.itsnotaboutdieting.com/

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Friends Who Want to Help, April 2009

• Speakers, Authors, Consultants, Coaches, Experts, Entrepreneurs, CEO’s- SPEAKERS’ SUMMIT ‘09 – THE PINNACLE, May 1-3 in LA Over the last seventeen years Speaker Services has trained and showcased thousands of speakers, always presenting leading edge experts, while introducing state-of-the-art resources. Read more and register: http://www.MyMarketingCart.com/app/?af=879810
• Now Available!  BE THE MEDIA features more than 500 pages with over fifty media experts, educators, and activists (such as David Mathison and Alex Mandossian) who teach you the latest and greatest ways to market and sell your books, music, films, information products and services. The book includes more than 500 pages of material to help you control your rights, have a direct relationship with your audience, and earn more royalties. http://www.1shoppingcart.com/app/?af=955449
• Need a product to sell? If you’ve been around the Internet marketing world for any time at all, you’ve come across 1ShoppingCart.com and all its rebranded variations. Many of the gurus use this software to run their downloadable e-products, their autoresponders, newsletters, etc. The programmer who created 1shoppingcart is George Tran, and George has just released “The Social Marketing Manifesto,” a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms. It retails for $29.97, but I’m offering it for just $18.95. AND you get full resale rights! I have to tell you, I’ve not been impressed with the quality of a lot of the private-label-resale-rights info products out there, but this one is a gem. And one of the things I really like about it is that it’s aimed at (and useful to) both business and nonprofits, and there’s a lot of really good stuff specifically for nonprofits from someone who deeply understands that business model.

–> Hear and Meet Shel, April/May 2009

• Social Media for Book Marketing: Build Communities of FANS! Self-Publishers Online Conference, May 13-15, online. Shel will be presenting the morning of May 14 (time TBA)
• Publishing University ‘09, Three-day conference organized by Independent Book Publishers Association (formerly known as Publishers Marketing Association). Shel will co-present on Teleseminars Wedensday, May 27, at 4 p.m. http://thepublishinguniversity.com (early-bird deadline 4/15/09)  New York City.
• Book Expo America:  Grassroots Marketing for Authors and Publishers, Saturday, May 30, 11 a.m. Foreword Magazine/Greater New York Independent Press Center, Javits Center,  New York City.
• Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more. http://tv.factor77.com/2009/03/25/shel-horowitz-frugal-marketing/
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
  4/20: Terry Mollner, one of the pioneers of socially responsible investing and Common Good Corporation
  5/4: Dr. Therese Ruggiero on Vision Therapy
  5/18: Lisa Vote, Mixed Greens Eco-Boutique
  6/1: Christine Takacs, eco-friendly graphic design and printing
• Replay of my book marketing teleseminar for HappyAbout.com
• Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange

Click here for all the links.

–> Which of Shel’s Books is Right for You?

–> New on the Sites, April 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

–> When I spoke at Willie Crawford’s conference in Orlando last week, I almost skipped the weight loss and body image session given by Laura Fenamore. I’m so glad I went after all! She has a very fresh approach, rooted not in diet or exercise or “shoulds” but in empowerment, positive attitude, and self-esteem–an approach that came out of her own troubled adolescence in an abusive family, but which she was able to channel into this deep and wonderful place. In fact, I was so impressed that I signed up as an affiliate. See for yourself at http://www.itsnotaboutdieting.com/

–> Enjoy the First Harvest: Frugal Fun Tip, April 2009
Around the parts of the Northern Hemisphere that don’t have a winter growing season, the earth is waking up and beginning to share its bounty. Each region has its own special crops to look forward to in April and May, and wherever you live, there’s bound to be some tasty stuff available for foraging or purchased from local farmstands and gourmet shops. As an example… (Click here to continue reading)

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Friends Who Want to Help, April 2009

• Speakers, Authors, Consultants, Coaches, Experts, Entrepreneurs, CEO’s- SPEAKERS’ SUMMIT ‘09 – THE PINNACLE, May 1-3 in LA Over the last seventeen years Speaker Services has trained and showcased thousands of speakers, always presenting leading edge experts, while introducing state-of-the-art resources. Read more and register: http://www.MyMarketingCart.com/app/?af=879810
• Now Available!  BE THE MEDIA features more than 500 pages with over fifty media experts, educators, and activists (such as David Mathison and Alex Mandossian) who teach you the latest and greatest ways to market and sell your books, music, films, information products and services. The book includes more than 500 pages of material to help you control your rights, have a direct relationship with your audience, and earn more royalties. http://www.1shoppingcart.com/app/?af=955449
• Need a product to sell? If you’ve been around the Internet marketing world for any time at all, you’ve come across 1ShoppingCart.com and all its rebranded variations. Many of the gurus use this software to run their downloadable e-products, their autoresponders, newsletters, etc. The programmer who created 1shoppingcart is George Tran, and George has just released “The Social Marketing Manifesto,” a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms. It retails for $29.97, but I’m offering it for just $18.95. AND you get full resale rights! I have to tell you, I’ve not been impressed with the quality of a lot of the private-label-resale-rights info products out there, but this one is a gem. And one of the things I really like about it is that it’s aimed at (and useful to) both business and nonprofits, and there’s a lot of really good stuff specifically for nonprofits from someone who deeply understands that business model.

–> Hear and Meet Shel, April/May 2009

• Social Media for Book Marketing: Build Communities of FANS! Self-Publishers Online Conference, May 13-15, online. Shel will be presenting the morning of May 14 (time TBA)
• Publishing University ‘09, Three-day conference organized by Independent Book Publishers Association (formerly known as Publishers Marketing Association). Shel will co-present on Teleseminars Wedensday, May 27, at 4 p.m. http://thepublishinguniversity.com (early-bird deadline 4/15/09)  New York City.
• Book Expo America: Shel is probably presenting in the Foreword Magazine/Greater New York Independent Press Center stage, details and topic TBA  May 29-31.  New York City.
• Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more. http://tv.factor77.com/2009/03/25/shel-horowitz-frugal-marketing/
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
  4/6: Morriss Partee: credit unions vs. banks/membership communities
  4/20: Terry Mollner, one of the pioneers of socially responsible investing
  and Common Good Corporations
  5/4: Dr. Therese Ruggiero on Vision Therapy
  5/18: Lisa Vote, Mixed Greens Eco-Boutique
• Replay of my book marketing teleseminar for HappyAbout.com
• Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange

Click here for all the links.

–> Which of Shel’s Books is Right for You?

–> New on the Sites, April 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Shel Horowitz’s Frugal Fun Tip, April 2009

Around the parts of the Northern Hemisphere that don’t have a winter growing season, the earth is waking up and beginning to share its bounty. Each region has its own special crops to look forward to in April and May, and wherever you live, there’s bound to be some tasty stuff available for foraging or purchased from local farmstands and gourmet shops.

As an example, these are some of the treats we have in my own area of Western Massachusetts

• Maple syrup, our first crop of the year with production in March–and lots of the sugar houses do pancake breakfasts during sugaring season.
• Asparagus: my own town of Hadley, MA was once the asparagus capital of the world, and the succulent, fresh stalks we get here are a completely superior experience over anything shipped across the country. It’s not even that hard to grow your own, though you have to plan a few years ahead.
• Fiddlehead ferns. I’m personally not crazy about them, but in a few weeks, we’ll start to see avid fiddlehead collectors every time we go hiking. If you like okra, you might like these too.
• Dandelion Greens: when they’re young and tender, the add a pleasant, slightly bitter taste to a salad.
• Sugar Snap Peas: Really fresh ones are sweet and crunchy and don’t even need to be cooked!
• Rhubard can be used for far more than pie. It adds a nice tart punch to a stirfry or salad, for instance.

And what’s in season where you live?

–> When I spoke at Willie Crawford’s conference in Orlando last week, I almost skipped the weight loss and body image session given by Laura Fenamore. I’m so glad I went after all! She has a very fresh approach, rooted not in diet or exercise or “shoulds” but in empowerment, positive attitude, and self-esteem–an approach that came out of her own troubled adolescence in an abusive family, but which she was able to channel into this deep and wonderful place. In fact, I was so impressed that I signed up as an affiliate. See for yourself at http://www.itsnotaboutdieting.com/

–> I want to encourage you to get your copy of “42 Rules for Driving Success with Books” on April 8th and receive over $1000 worth of free bonus gifts that will help you and your business thrive! “42 Rules for Driving Success with Books” is a compilation of how 40 successful businesspeople manage to build a business, and their brand, using books. In today’s economy it’s all about standing out and getting noticed – what better way to do that than to become a published author and recognized expert?  I have an essay in the book.  Learn how books will help you:
* Increase your credibility
* Improve client retention
* Grow your business bigger and faster than ever imagined
Buy your copy today and get $1000 worth of free bonus gifts!

–> How to Cold-Pitch a Reporter: Frugal Marketing Tip, April ‘09
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes…triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.  So be smart and don’t do give them any! Only… (Click here to continue reading)

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle,  http://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Friends Who Want to Help, April 2009

• Speakers, Authors, Consultants, Coaches, Experts, Entrepreneurs, CEO’s- SPEAKERS’ SUMMIT ‘09 – THE PINNACLE, May 1-3 in LA Over the last seventeen years Speaker Services has trained and showcased thousands of speakers, always presenting leading edge experts, while introducing state-of-the-art resources. Read more and register: http://www.MyMarketingCart.com/app/?af=879810
• Now Available!  BE THE MEDIA features more than 500 pages with over fifty media experts, educators, and activists (such as David Mathison and Alex Mandossian) who teach you the latest and greatest ways to market and sell your books, music, films, information products and services. The book includes more than 500 pages of material to help you control your rights, have a direct relationship with your audience, and earn more royalties. http://www.1shoppingcart.com/app/?af=955449
• Need a product to sell? If you’ve been around the Internet marketing world for any time at all, you’ve come across 1ShoppingCart.com and all its rebranded variations. Many of the gurus use this software to run their downloadable e-products, their autoresponders, newsletters, etc. The programmer who created 1shoppingcart is George Tran, and George has just released “The Social Marketing Manifesto,” a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms. It retails for $29.97, but I’m offering it for just $18.95. AND you get full resale rights! I have to tell you, I’ve not been impressed with the quality of a lot of the private-label-resale-rights info products out there, but this one is a gem. And one of the things I really like about it is that it’s aimed at (and useful to) both business and nonprofits, and there’s a lot of really good stuff specifically for nonprofits from someone who deeply understands that business model.

–> Hear and Meet Shel, April/May 2009

• Social Media for Book Marketing: Build Communities of FANS! Self-Publishers Online Conference, May 13-15, online. Shel will be presenting the morning of May 14 (time TBA)
• Publishing University ‘09, Three-day conference organized by Independent Book Publishers Association (formerly known as Publishers Marketing Association). Shel will co-present on Teleseminars Wedensday, May 27, at 4 p.m. http://thepublishinguniversity.com (early-bird deadline 4/15/09)  New York City.
• Book Expo America: Shel is probably presenting in the Foreword Magazine/Greater New York Independent Press Center stage, details and topic TBA  May 29-31.  New York City.
• Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more. http://tv.factor77.com/2009/03/25/shel-horowitz-frugal-marketing/
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM).
  4/6: Morriss Partee: credit unions vs. banks/membership communities
  4/20: Terry Mollner, one of the pioneers of socially responsible investing
  and Common Good Corporations
  5/4: Dr. Therese Ruggiero on Vision Therapy
  5/18: Lisa Vote, Mixed Greens Eco-Boutique
• Replay of my book marketing teleseminar for HappyAbout.com
• Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange

Click here for all the links.

–> Which of Shel’s Books is Right for You?

–> New on the Sites, April 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Now Available!  BE THE MEDIA features more than 500 pages with over fifty media experts, educators, and activists (such as David Mathison and Alex Mandossian) who teach you the latest and greatest ways to market and sell your books, music, films, information products and services. The book includes more than 500 pages of material to help you control your rights, have a direct relationship with your audience, and earn more royalties. http://www.1shoppingcart.com/app/?af=955449

Need a product to sell? If you’ve been around the Internet marketing world for any time at all, you’ve come across 1ShoppingCart.com and all its rebranded variations. Many of the gurus use this software to run their downloadable e-products, their autoresponders, newsletters, etc. The programmer who created 1shoppingcart is George Tran, and George has just released “The Social Marketing Manifesto,” a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms. It retails for $29.97, but I’m offering it for just $18.95. AND you get full resale rights! I have to tell you, I’ve not been impressed with the quality of a lot of the private-label-resale-rights info products out there, but this one is a gem. And one of the things I really like about it is that it’s aimed at (and useful to) both business and nonprofits, and there’s a lot of really good stuff specifically for nonprofits from someone who deeply understands that business model.

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.