Book Marketing Tip, March 2009

Before we get to this month’s tip: Two Important Announcements From Shel

–> In these tough times, I want to do my part. I’ve just released some things to save you money: A brand new e-book called Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestylehttp://www.painlessgreenbook.com – and a website where you can get that e-book and all my books at a discount: http://www.RecessionBusterBooks.com

–> Become a Published Author! Join Get Your Book Done: Shel Horowitz’s Ethical Expert Publishing Program 12-week coaching program covering how you can position  yourself as an ethical expert, nine reasons you need a book, and the many steps you need to finish and publish your book, seven different publishing models, 18 crucial things to know if you’re launching your own publishing company, and more. Seating is limited to 30 seats at the Silver level, and just five seats at the Platinum level, which includes three private coaching sessions. Click here for more information

–> Can an Org Use Your Book? Part 3: How Orgs Benefit by Partnering With You
It’s absolutely vital to understand how an organization will benefit from your book before you make the initial contact–because you must answer that question in your proposal letter. This brief adaptation from Grassroots Marketing for Authors and Publishers provides some possible answers… (click the link above to continue reading)

–> Friends Who Want to Help You (March 2009)

  • Speakers, Authors, Consultants, Coaches, Experts, Entrepreneurs, CEO’s- SPEAKERS’ SUMMIT ‘09 – THE PINNACLE, May 1-3 in LA Over the last seventeen years Speaker Services has trained and showcased thousands of speakers, always presenting leading edge experts, while introducing state-of-the-art resources. This, the fourth year for Speakers’ Summit occurs at a time when people are searching for new avenues, new possibilities, new careers. Whatever You Do, if You Want to be Successful You Have to Convincingly Present Yourself. Take a look at the Speakers’ Summit.
  • Launching Tomorrow, March 27th!  BE THE MEDIA features more than 500 pages with over fifty media experts, educators, and activists (such as David Mathison and Alex Mandossian) who teach you the latest and greatest ways to market and sell your books, music, films, information products and services. The book includes more than 500 pages of material to help you control your rights, have a direct relationship with your audience, and earn more royalties
  • Dr. Mani is giving away a report that explains eight force-multipliers that will help business owners boost profit. I’ve seen the report and it’s well done.  Biz Multiplier Free
  • Judith Sherven and Jim Sniechowski offer a short thought on the topic of either Relationships or The Freedom to Be Fabulous each day –  5 days a week. No cost. Here’s the first one, which they did for Valentine’s Day: With Valentine’s Day coming, Be Fabulous by expressing your genuine care and enjoyment to all those you love. AND be sure to RECEIVE their appreciation and all that they give to you. Want more? http://www.judithandjim.com/receiving
  • Watch for a special announcement in about ten days about a new book called 42 Rules for Driving Success with Books. I have an essay in it, and there will be some great bonuses.
  • Text and mobile e-mail bills too high? Take a look at Peek (Gadget of the Year in both  Wired and Time Magazines).  Peek is a mobile device devoted to email and texting.  It’s just $49 for the device and $19.95 per month for unlimited email AND texting.  Much cheaper than a smartphone costs and without any contracts, hidden fees, or gotcha charges.  Use coupon code SJVHSBRRBB and get $5 off your purchase.  http://www.getpeek.com

–> Hear and Meet Shel, Late Feb/March 2009

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> A No-Cost Way to Connect with Reporters Seeking Stories
My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Leave a Reply

(We have disabled the nofollow tag, so your links will be spidered--but all comments are moderated and spammers are not allowed in).





Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.