Hear and Meet Shel, Late Feb/March 2009
Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more. http://tv.factor77.com/2009/03/25/shel-horowitz-frugal-marketing/
Make Yourself More Marketable with a Book, Allison Nazarian’s Do It Yourself Marketing Training Series, Tuesday, March 3rd, noon ET/9 a.m. PT. This is part of a very inexpensive 16-call series, and you get recordings of all the calls if you sign up. I’ve listened to and learned from several of the calls.
Innovative Solutions to Reduce Direct Mail Expenses, Association of Strategic Marketing/Lorman Education Services, March 11, 1 pm ET/10 a.m. PT.$199 and qualifies for 0.5 credit toward CMM certificate.
I’m speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28, with an all-star lineup including Kathleen Gage, Stephen Pierce, Felicia Slattery, and many others. Only $199 for a three-day live conference! My topic: “Becoming the Desired Partner: How to Harness Ethics AND Expertise to Skyrocket Your Business.” If you want to go really cheap, and you’re a nonsmoker, I’m looking to share the room: $55 per night, in the conference hotel, room has two beds and a balcony. Drop an email to shel (at) principledprofit.com, subject line Orlando Room Share.
Book Marketing for Authors, CAPA University in Hartford, May 9,(view/download the complete program here) and probably again at Book Expo America in New York, May 29 or 30.
Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com (five-star rating by attendees). Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
http://www.principledprofit.com/audio-success-in-business.html
Cross-Marketing: How to Turn Competitors into Partners, an earlier webinar for the same gorup. Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
http://www.principledprofit.com/audio-cross-marketing.html
Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it). Click here for the replay.
On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read 
This is the last month to hear my InspireMeToday.com luminary interview at no charge, using this link. You’ll hear about my past in dire poverty, the local environmental campaign that inspired me to start the Business Ethics Pledge, and a great story about how interfering with a client’s unfortunate direction led to some wonderful things. Also some stories from host Gail Goodwin’s remarkable life. And you’ll even hear the specific technique I use to tap into a higher power when I need advice!
Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 3/9/09 Ken Foster of Shared Vision Network. 3/23/09 Peter Shankman of HARO, the reporter-source matching service.
Replay of my book marketing teleseminar for HappyAbout.com at http://happyabout.info/hidden/HappyAbout-MarketingTeleseminar03-ShelHorowitz.wav, which covered
1) Your web presence
2) Online community participation
3) 4-5-day Amazon Push
4) Various techniques to drive book sales
Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange:
http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206
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