–> Can an Org Use Your Book? Part 2: Types of Organizations
What kinds of organizations are we talking about? The possibilities are limitless; here are a few ideas…

–> Friends Who Want to Help You (February 2009)

• Dr. Mani is giving away a report that explains eight force-multipliers that will help business owners boost profit. I’ve seen the report and it’s well done.  Biz Multiplier Free
• Judith Sherven and Jim Sniechowski offer a short thought on the topic of either Relationships or The Freedom to Be Fabulous each day –  5 days a week. No cost. Here’s the first one, which they did for Valentine’s Day:
  With Valentine’s Day coming, Be Fabulous by expressing your genuine care and enjoyment to all those you love.
  AND be sure to RECEIVE their appreciation and all that they give to you.
  Want more? http://www.judithandjim.com/receiving

–> Hear and Meet Shel, Late Feb/March 2009

• Make Yourself More Marketable with a Book, Allison Nazarian’s Do It Yourself Marketing Training Series, Tuesday, March 3rd, noon ET/9 a.m. PT.
• Innovative Solutions to Reduce Direct Mail Expenses, Association of Strategic Marketing/Lorman Education Services, March 11, 1 pm ET/10 a.m. PT.$199 and qualifies for 0.5 credit toward CMM certificate.
• I’m speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28
  
• Book Marketing for Authors, CAPA University in Hartford, May 9, and probably again at Book Expo America in New York, May 29 or 30.
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
• How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com (five-star rating by attendees). Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
• Cross-Marketing: How to Turn Competitors into Partners, an earlier webinar for the same group. Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
• Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it).
• On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read
• This is the last month to hear my InspireMeToday.com luminary interview at no charge.
• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 3/9/09 Ken Foster of Shared Vision Network. 3/23/09 Peter Shankman of HARO, the reporter-source matching service.
  
• Replay of my book marketing teleseminar for HappyAbout.com
• Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange

Click here for all the links.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> A No-Cost Way to Connect with Reporters Seeking Stories
My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

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