Positive Power of Principled Profit, February 2009
–> Positive Power Spotlight: Reteez.com
This month’s recommended book is all about how to find and fill a niche that not only matches your skills and talents, but your interest in bettering the world. Here’s an innovative company that does just that. Click here to continue reading.
–> Help Shel create a new product/website that helps you become more environmentally friendly with little or no expenditure and without significant lifestyle changes by taking this quick 7-question survey: http://tinyurl.com/painfreegreensurvey
–> Another Recommended Book: Finding the Sweet Spot
The Natural Entrepreneur’s guide to Responsible, Sustainable, Joyful Work (Chelsea Green, 2008) This is a book aimed largely at those who are unhappy in a job that doesn’t advance their life’s purpose, looking for something in greater alignment with their core values–and their skills and talents and interests. Click here to continue reading.
–> Friends Who Want to Help You
Judith Sherven and Jim Sniechowski offer a short thought on the topic of either Relationships or The Freedom to Be Fabulous
each day – 5 days a week. No cost.
–> Hear and Meet Shel, February 2009
* POSTPONED from Wednesday, February 11–New Date is Thursday, February 19, How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com. Register at http://www.brighttalk.com/webcasts/2349/attend
* Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it). Click here for the replay.
* On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal
Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read 
* For a little while longer, you can hear my InspireMeToday.com luminary interview at no charge, using this link. You’ll hear about my past in dire poverty, the local environmental campaign that inspired me to start the Business Ethics Pledge, and a great story about how interfering with a client’s unfortunate direction led to some wonderful things. Also some stories from host Gail Goodwin’s remarkable life. And you’ll even hear the specific technique I use to tap into a higher power when I need advice!
* Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 1/26/09, Richard Michelson, owner of R. Michelson Gallery (fine arts) and author of several children’s books. 2/9, Beth Adams, who created the ReikiT bodywork technique.
* Replay of my book marketing teleseminar for HappyAbout.com at http://happyabout.info/hidden/HappyAbout-MarketingTeleseminar03-ShelHorowitz.wav, which covered
1) Your web presence
2) Online community participation
3) 4-5-day Amazon Push
4) Various techniques to drive book sales
* Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange:
http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206
* And if you want to plan ahead… I’m doing another teleseminar for Gail Richards of AuthorSmart on book marketing, February 10, and one on cost-effective direct mail for Lorman Educational, March 11. I’m speaking live at CAPA University in Hartford May 9, probably at Book Expo America in late May (view/download the complete program here), and doing teleseminars for Allison Nazarian March 3rd (NOTE DATE CHANGE FROM JUNE), 12:00pm ET) titled “Make Yourself More Marketable with a Book” and Paulette Ensign September 10. Details will follow as I get them.
* Shel will be speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28, with an all-star lineup. http://birthdaybashseminar.com/
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Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388
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