–> Can an Org Use Your Book? Part 2: Types of Organizations
What kinds of organizations are we talking about? The possibilities are limitless; here are a few ideas…

–> Friends Who Want to Help You (February 2009)

• Dr. Mani is giving away a report that explains eight force-multipliers that will help business owners boost profit. I’ve seen the report and it’s well done.  Biz Multiplier Free
• Judith Sherven and Jim Sniechowski offer a short thought on the topic of either Relationships or The Freedom to Be Fabulous each day –  5 days a week. No cost. Here’s the first one, which they did for Valentine’s Day:
  With Valentine’s Day coming, Be Fabulous by expressing your genuine care and enjoyment to all those you love.
  AND be sure to RECEIVE their appreciation and all that they give to you.
  Want more? http://www.judithandjim.com/receiving

–> Hear and Meet Shel, Late Feb/March 2009

• Make Yourself More Marketable with a Book, Allison Nazarian’s Do It Yourself Marketing Training Series, Tuesday, March 3rd, noon ET/9 a.m. PT.
• Innovative Solutions to Reduce Direct Mail Expenses, Association of Strategic Marketing/Lorman Education Services, March 11, 1 pm ET/10 a.m. PT.$199 and qualifies for 0.5 credit toward CMM certificate.
• I’m speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28
  
• Book Marketing for Authors, CAPA University in Hartford, May 9, and probably again at Book Expo America in New York, May 29 or 30.
• Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”
• How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com (five-star rating by attendees). Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
• Cross-Marketing: How to Turn Competitors into Partners, an earlier webinar for the same group. Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
• Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it).
• On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read
• This is the last month to hear my InspireMeToday.com luminary interview at no charge.
• Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 3/9/09 Ken Foster of Shared Vision Network. 3/23/09 Peter Shankman of HARO, the reporter-source matching service.
  
• Replay of my book marketing teleseminar for HappyAbout.com
• Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange

Click here for all the links.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> A No-Cost Way to Connect with Reporters Seeking Stories
My friend Peter Shankman, a very well-connected PR guy in NYC, has started a no-charge service called Help A Reporter Out. He sends queries from reporters a few times a day, and if there’s a good fit, you answer the journalist. And he gets some leads that never make it to Profnet/PR Leads. This should be a no-brainer–but don’t abuse it. Only answer if you’re approrpiate for the query, or else you’ll spoil it for yourself and everyone else . If you get one good lead in a year, it’s worth it. He has passed on leads from the NY Times and Washington Post, as well as lesser venues. Sign up at www.helpareporter.com

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since July, 2007 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Shel is the very first interview conducted by Factor 77 TV, a new venture offering support to businesses that want to “do what you love and take your business to the next level.” Shel talks about frugal and ethical marketing, how to avoid customer service pitfalls, and more. http://tv.factor77.com/2009/03/25/shel-horowitz-frugal-marketing/

Make Yourself More Marketable with a Book, Allison Nazarian’s Do It Yourself Marketing Training Series, Tuesday, March 3rd, noon ET/9 a.m. PT. This is part of a very inexpensive 16-call series, and you get recordings of all the calls if you sign up. I’ve listened to and learned from several of the calls.

Innovative Solutions to Reduce Direct Mail Expenses, Association of Strategic Marketing/Lorman Education Services, March 11, 1 pm ET/10 a.m. PT.$199 and qualifies for 0.5 credit toward CMM certificate.

I’m speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28, with an all-star lineup including Kathleen Gage, Stephen Pierce, Felicia Slattery, and many others.  Only $199 for a three-day live conference! My topic: “Becoming the Desired Partner: How to Harness  Ethics AND Expertise to Skyrocket Your Business.” If you want to go really cheap, and you’re a nonsmoker, I’m looking to share the room: $55 per night, in the conference hotel, room has two beds and a balcony. Drop an email to shel (at) principledprofit.com, subject line Orlando Room Share.

Book Marketing for Authors, CAPA University in Hartford, May 9,(view/download the complete program here) and probably again at Book Expo America in New York, May 29 or 30.

Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar”

How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com (five-star rating by attendees). Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.
http://www.principledprofit.com/audio-success-in-business.html

Cross-Marketing: How to Turn Competitors into Partners, an earlier webinar for the same gorup. Through the end of March, you can get the replay at no charge. After that, it’ll be $14.95.

http://www.principledprofit.com/audio-cross-marketing.html

Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it). Click here for the replay.

On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read

This is the last month to hear my InspireMeToday.com luminary interview at no charge, using this link. You’ll hear about my past in dire poverty, the local environmental campaign that inspired me to start the Business Ethics Pledge, and a great story about how interfering with a client’s unfortunate direction led to some wonderful things. Also some stories from host Gail Goodwin’s remarkable life. And you’ll even hear the specific technique I use to tap into a higher power when I need advice!

Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 3/9/09 Ken Foster of Shared Vision Network. 3/23/09 Peter Shankman of HARO, the reporter-source matching service.

Replay of my book marketing teleseminar for HappyAbout.com at http://happyabout.info/hidden/HappyAbout-MarketingTeleseminar03-ShelHorowitz.wav, which covered
1) Your web presence
2) Online community participation
3) 4-5-day Amazon Push
4) Various techniques to drive book sales

Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange:

http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

What kinds of organizations are we talking about? The possibilities are limitless; here are a few ideas:

• Nonprofit or not-for-profit charities (the difference is in their tax structure and doesn’t affect you, except that registered nonprofits have more clout) involved with medical or social issues
• Social service agencies
• Government agencies (federal, state, county, local)
• Public or private schools
• Other educational organizations
• Museums
• Trade and professional organizations within one profession
• Trade and professional organizations spanning many professions (e.g., Chambers of Commerce, BNI groups, organizers of business trade fairs
• Meeting planners and conference/convention organizers

Find them through your own networks, their websites and newsletters, trade or professional associations and directories, Chambers of Commerce, tourist information kiosks, Yellow Pages, and a thousand other ways.

Part 3 of this series will look at ways organizations might use your books, part 4 on the types of books that can work (you may be pleasantly surprised), and part 5, how to approach the organizations. And as a bonus, part 6 will apply what you’ve learned to bulk purchases in the corporate sector.

If you don’t want to wait 5 months for all this information, you can buy copies of my award-winning books, Principled Profit: Marketing That Puts People First, and Grassroots Marketing for Authors and Publishers. Use this link to get the paperback editions at the discounted price of $41.95, combined (plus shipping), or this link for the e-book editions at just $34.95 (no shipping charge). Between those two books, you’ll get lots of ideas on how to form win-win partnerships that move quantities of your book.

–> Positive Power Spotlight: Reteez.com
This month’s recommended book is all about how to find and fill a niche that not only matches your skills and talents, but your interest in bettering the world. Here’s an innovative company that does just that.  Click here to continue reading.

–> Help Shel create a new product/website that helps you become more environmentally friendly with little or no expenditure and without significant lifestyle changes by taking this quick 7-question survey:  http://tinyurl.com/painfreegreensurvey

–> Another Recommended Book: Finding the Sweet Spot
The Natural Entrepreneur’s guide to Responsible, Sustainable, Joyful Work (Chelsea Green, 2008)  This is a book aimed largely at those who are unhappy in a job that doesn’t advance their life’s purpose, looking for something in greater alignment with their core values–and their skills and talents and interests.  Click here to continue reading.

–> Friends Who Want to Help You
Judith Sherven and Jim Sniechowski offer a short thought on the topic of either Relationships or The Freedom to Be Fabulous
each day –  5 days a week. No cost.

–> Hear and Meet Shel, February 2009
* POSTPONED from Wednesday, February 11–New Date is Thursday, February 19, How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com. Register at http://www.brighttalk.com/webcasts/2349/attend
* Small Biz America Interview on Business Ethics. This was a really fun one; we got to talk about small businesses who violate good ethics, and how that backfires, and also how lawyers and compliance issues get in the way of real communication (e.g., this bag of peanuts contains peanuts. Hello, that’s why we’re buying it). Click here for the replay.
* On the Wealthy Freelancer website I’ve just published a light-hearted and very useful article, Five Tips for Frugal
Freelance Success–think of it as a bonus tip for this month. Maybe I should make this category hear/meet/read
* For a little while longer, you can hear my InspireMeToday.com luminary interview at no charge, using this link. You’ll hear about my past in dire poverty, the local environmental campaign that inspired me to start the Business Ethics Pledge, and a great story about how interfering with a client’s unfortunate direction led to some wonderful things. Also some stories from host Gail Goodwin’s remarkable life. And you’ll even hear the specific technique I use to tap into a higher power when I need advice!
* Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over http://www.valleyfreeradio.org (in the Northampton, MA area, 103.3 FM). 1/26/09, Richard Michelson, owner of R. Michelson Gallery (fine arts) and author of several children’s books. 2/9, Beth Adams, who created the ReikiT bodywork technique.
* Replay of my book marketing teleseminar for HappyAbout.com at http://happyabout.info/hidden/HappyAbout-MarketingTeleseminar03-ShelHorowitz.wav, which covered
1) Your web presence
2) Online community participation
3) 4-5-day Amazon Push
4) Various techniques to drive book sales
* Replay of my Webinar, How Ethical Business Practices Can Drive Your Success, for B2B Power Exchange:

http://www.b2bpowerexchange.net/video/video/show?id=2069901:Video:5206

* And if you want to plan ahead… I’m doing another teleseminar for Gail Richards of AuthorSmart on book marketing, February 10, and one on cost-effective direct mail for Lorman Educational, March 11. I’m speaking live at CAPA University in Hartford May 9, probably at Book Expo America in late May (view/download the complete program here), and doing teleseminars for Allison Nazarian March 3rd (NOTE DATE CHANGE FROM JUNE), 12:00pm ET) titled “Make Yourself More Marketable with a Book” and Paulette Ensign September 10. Details will follow as I get them.
* Shel will be speaking at Willie Crawford’s 50th Birthday Internet Marketing Conference in Orlando, March 26-28, with an all-star lineup.  http://birthdaybashseminar.com/

Follow me on:

• Twitter: https://twitter.com/shelhorowitz
• Facebook: http://www.facebook.com/profile.php?id=536574918
• Plaxo: http://pulse.plaxo.com/pulse/profile/show/128849525442/

–> Recent Media Coverage of Shel & His Work

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com
No fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Launching Tomorrow, March 27th!  BE THE MEDIA features more than 500 pages with over fifty media experts, educators, and activists (such as David Mathison and Alex Mandossian) who teach you the latest and greatest ways to market and sell your books, music, films, information products and services. The book includes more than 500 pages of material to help you control your rights, have a direct relationship with your audience, and earn more royalties. http://www.1shoppingcart.com/app/?af=955449

Need a product to sell? If you’ve been around the Internet marketing world for any time at all, you’ve come across 1ShoppingCart.com and all its rebranded variations. Many of the gurus use this software to run their downloadable e-products, their autoresponders, newsletters, etc. The programmer who created 1shoppingcart is George Tran, and George has just released “The Social Marketing Manifesto,” a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms. It retails for $29.97, but I’m offering it for just $18.95. AND you get full resale rights! I have to tell you, I’ve not been impressed with the quality of a lot of the private-label-resale-rights info products out there, but this one is a gem. And one of the things I really like about it is that it’s aimed at (and useful to) both business and nonprofits, and there’s a lot of really good stuff specifically for nonprofits from someone who deeply understands that business model.

Dr. Mani is giving away a report that explains eight force-multipliers that will help business owners boost profit. I’ve seen the report and it’s well done.  Biz Multiplier Free

Judith Sherven and Jim Sniechowski offer a short thought on the topic of either Relationships or The Freedom to Be Fabulous each day –  5 days a week. No cost. Here’s the first one, which they did for Valentine’s Day:

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

• Vancouver Sun,  chastity marketing craze: http://www.vancouversun.com/life/westcoast-life/story.html?id=1127124
• When Tara Met Blog, green tips, http://www.tarametblog.com/2009/02/do-this-not-that-20-green-tips.html
• More Caffeine Blog, current challenges: http://morecaffeineplease.com/?p=296
• Business Standard, Bucharest, Roumania, marketing tip (translated into Romanian): http://www.standard.ro/articol_78928/pe_timp_de_criza__economisirea_face_toti_banii.html
• Aviation Week, PR implications of big 3 CEOs flying separate corporate jets to ask for bailout: http://www.aviationweek.com/aw/blogs/business_aviation/index.jsp?plckController=Blog&plckScript=blogScript&plckElementId=blogDest&plckBlogPage=BlogViewPost&plckPostId=Blog%3a2f16318d-d960-4e49-bc9f-86f1805f2c7fPost%3a7142a8fe-4d24-40ff-8fed-c5024fa2352a
• FuelNet, social media marketing tip: http://www.fuelnet.com/daily/guerilla_marketing_tactics/get-creative/
• Wilmington (NC) Journal, holiday marketing tips (no longer online)
• Hartford Courant, advice on thrifty hybrid meals, http://www.courant.com/business/hc-spendingsmart0215.artfeb15,0,7085055.story

–> Can the World Be Your Library?
With new books sometimes going for $25 or more, ways to save money on reading will be more popular than ever. As a fan of frugal fun, I’m sure you already use your library.But that’s only one among many possibilities. Using a model similar to Freecycle, a number of sites have sprung up that enable people to pass books on to others, and find new books themselves.  Here are three you might want to know about (plus, of course, used book stores, thrift shops, and yard sales, as well as trading with your friends)… click here to continue reading.

–> Help Shel create a new product/website that helps you become more environmentally friendly with little or no expenditure and without significant lifestyle changes by taking this quick 7-question survey:  http://tinyurl.com/painfreegreensurvey

–> Hear and Meet Shel, January 2009
* Wednesday, February 11, How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com. Register at http://www.brighttalk.com/webcasts/2349/attend
* SuccessPrep Radio’s Astrid Stromberg Interviews Shel about how to succeed in business while maintaining high standards and moral values.  Tune in Wednesday, March 18th at 9:30AM Pacific / 12:30PM Eastern.
* Two very high-quality membership-based teleseminar series are featuring me later in the year. Paulette Ensign’s Publishing Prosperity series has already started. I’ve heard a few of the calls, and they’re excellent–the one with Marcia Yudkin was especially awesome. And Allison Nazarian, a new friend via Facebook, started her last-Thursday-of-the-month Do It Yourself Marketing Seminar series (with such worthies as Willie Crawford, Kathleen Gage, and yours truly).

–> Friends Who Want to Help You
* When Mark Joyner actually gives something away, snap it up before he changes his mind. One of the most brilliant people in Internet marketing, he liked the Twitter Marketing Strategy Cashmap enough to buy the company. Click here to get yours, no cost.
*The Speakers’ Community is your online learning library.  Susan Levin’s Speakers Community brings you 2 live teleclasses/webinars a month with leading experts. Access the secrets and strategies of savvy professionals and move up the fee ladder fast! No worries if you can’t make the call as it is always available in the audio/mp3 library for you to listen to or download when you are ready to listen. See all the benefits and join the Speakers Community today. For a limited time, she’s offering a discount on the monthly membership and a 60-day free trial.

–> Recent Media Coverage of Shel and His Work
A new feature: spotlight on some of the places where Shel’s been featured recently.

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

–> Don’t forget to play our games, at the top of any page on FrugalFun.com– no fees to play, prizes to win, and you help me continue to bring all this good information to you.

Published monthly since May, 1997 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

With new books sometimes going for $25 or more, ways to save money on reading will be more popular than ever. As a fan of frugal fun, I’m sure you already use your library.But that’s only one among many possibilities. Using a model similar to Freecycle, a number of sites have sprung up that enable people to pass books on to others, and find new books themselves.

Here are three you might want to know about (plus, of course, used book stores, thrift shops, and yard sales, as well as trading with your friends):

In the Natural Resources Defense Council blog, This Green Life, Sheryl Eisenberg mentions three services, two of which she’s tried: Zunafish, Swaptree, and Bookins. She found the first too complicated, liked the second, and hasn’t tried the third.

Zunafish and Swaptree let you trade not just for books, but also for CDs, DVDs, video games, videotapes (Zunafish), and audiobooks; Bookins does books and DVDs. But Zunafish is about to go offline for a major makeover; check back in in a couple of weeks.

All of the sites of course not only save money but reduce waste. Green often coincides with frugality, I’ve found.

I haven’t tried any of these, but I did try Bookcrossing, once. This site leaves a lot more to the fates; it’s not so much an organized exchange as an attempt to spread books upon the metaphorical waters. You affix a label to the inside cover noting that the book has been set free, and then you can track its progress if the next person to find it happens to log in. A few weeks after I heard about this, I noticed a book on a cafe table outside my mom’s apartment. When it was still there several hours later, I picked it up and found a Bookcrossing lable. It was a collection of stories by Stephen King, which I read with enjoyment, and then set it free in an airport terminal a thousand miles away. However, no one  logged it in, after that and an airport janitor may have just tossed it. C’est la vie.