Positive Power of Principled Profit, January 2009

–> Positive Power Spotlight: Green Home Environmental Store
One of the better websites I’ve seen for Green products is http://www.greenhome.com As its CEO describes it, this cheerful and well-laid out site features “the most hand-made products from small green businesses, making us a bit like a Farmers Market for green products.”

–> Another Recommended Book: Just Good Business, by Kellie A. McElhaney
Greening Your Business: The Hands-on Guide to Crdating a Successful and Sustainable Business, by Daniel Sitarz (Carbondale, IL: Earthpress, 2008)  For all those who think being more Green means spending a ton of money, go out and get this book. The larger your enterprise, the more money you’ll save.

–> Boost Your Biz with a Blog: How to Build a Professional Blog that Turns Prospects into Clients
Been putting off starting your blog? Get a ton of free advice from the recognized experts: Denise Wakeman and Patsi Krakoff, a/k/a The Blog Squad (is that great branding or what?).  If you missed the live call, you can get the replay here: http://frugalmarketing.com/blogsquad/index.html Also note that the 20% discount offer on the Build a Better Blog System products has been extended to January 16. Use coupon code: SH20 to save at http://www.theblogsquad.net/shel

–> Be Fearless! Discover the wise and fearless presence of a bright new power that lives within you… Best-selling author Guy Finley’s newest book is a step-by-step guide to realizing your ultimate potential as a human being. It reveals fundamental secrets of our living Universe, and contains practical techniques to help you find the truly fearless life. Today marks a special release of the book, and buyers today receive a host of free gifts from over 70 leading authors and experts. Click for details: http://www.EssentialLaws.org/special/1353/

–> Friends Who Want to Help You
* Do you speak? Susan Levin from SpeakerServices.com is offering a no-charge webinar with Geoffrey Zimpfer, “Get Paid for Speaking Without Ever Leaving the Comfort of Your Home,” register and she’ll send you the recording.
*
Marcia Yudkin is giving away a 12-page report,”33 Keys to Thriving During a Recession” that she wrote at the request of a few clients. It is available for downloading at no cost, and you also have permission to share the report. Download it at http://www.yudkin.com/recess.htm
*
Another recession-buster from Biana Babinsky: the no charge report, “5 Keys For Getting Clients During Recession.”
* For years, Joan Stewart has published one of my favorite e-zines, The Publicity Hound. And every year, she publishes a free “The Best of the Publicity Hound’s Tips of the Week” ebook. Pick up the 2008 edition here.
* Radio host David Ewen writes, “Hello, at COS Radio we are looking for guests to join us on Book World News. On this weekly show, we talk about what is new in publishing, book marketing, and anything else new in the book world. We talk about anything from inside an independent press, book events, new technologies, new ideas in marketing, etc. In the past we’ve had great guests like Google Books, Wall Street Journal, and Publishers Weekly. Our shows can be found on www.cospRadio.com To be a guest on our show, email TodaysAuthor [AT] yahoo.com.” I’ve been a guest on his show as well. If you haven’t done radio before, this is an easy and safe way to get your feet wet.
* Two very high-quality membership-based teleseminar series are featuring me later in the year. Paulette Ensign’s Publishing Prosperity series has already started. I’ve heard a few of the calls, and they’re excellent–the one with Marcia Yudkin was especially awesome. And Allison Nazarian, a new friend via Facebook, starts her last-Thursday-of-the-month Do It Yourself Marketing Seminar series (with such worthies as Willie Crawford, Kathleen Gage, and yours truly) in January–and is offering all 16 sessions at just $6 per class if you register by January 14.
* Kelly Sonora just posted a list of 100 useful blogs for business. I am familiar with about half a dozen of the blogs on this list, and those happen to be among my favorites–there’s even a section on frugality. So it’s probably a pretty good list ;-) .

–> Hear and Meet Shel, January 2009

–> Recent Media Coverage of Shel and His Work

–> Which of Shel’s Books is Right for You?

–> Latest Additions to the Websites

–> Administrative Information
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Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
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Note: As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.